British Airways has launched a new series of online services and Agency.com has created an interactive guide to explain customers what has changed or improved. E-Consultancy explains the demonstration named “Make Travel Easier” shows customers how to use ba.com website and the self-service kiosks at the airport. The interactive guide is a good idea to educate clients about new services, and it’s also pretty well done. The problem is that it’s hidden inside BA’s site. There is a small, sad, banner on the homepage, but unless you know about it, you won’t understand smart guide it is supposed to promote.
British Airways has launched a new campaign to promote its online check-ins, pre-flight seat selection and flight information services. Revolution reports BA spends
New Media Age reports British Airways is currently evaluating new proposals from agencies. It seems like they’re going to drop iTraffic, looking for fresh ideas to support their �5m budget in digital marketing.
The British Airways advergame, supporting the Rugby World Cup, I�ve talked about a couple of weeks ago is now online, and you can win plane tickets, as well as dvd players and photo cameras. Just go to http://www.britishairwaysbigkick.co.uk/ , choose your favourite rugby character and try to kick the ball between the two jets as many times as possible. It�s not very easy, I�ve tried a couple of times and, as the speaker said, I�ve been embarrassing myself and the public� Anyway I appreciate the viral idea behind the game, send the game to your friends and increase your score in the game� smart!
British Airways will sponsor the upcoming Rugby World Cup 2003 and will use a viral game to let people know about it. Revolution Magazine reports what Jayne O’Brien, head of BA’s UK and Ireland marketing, said:“We’re hoping that players will be so enamoured by it that they will send it on to friends, family and colleagues and spread the word”.
This sounds so na�ve… Well, Mrs O’Brien, the game will go online on October 6th, let’s wait and see if it’s worth spreading the word
In a press release today on Yahoo! News, British Airways has announced a new aggressive effort to attract international business travelers, through an online campaign developed by iTraffic. The online campaign — including full-page Unicast, half-page and box advertisements — will run from September 22 through the end of the year in conjunction with print and television ads developed by British Airways’ offline agency. Amy O’Kane, Manager of Marketing Services for British Airways North America has commented:“In addition to traditional outlets, online advertising has become vital to reaching our target audience. An integrated advertising approach has allowed us to create a consistent message and brand awareness for our industry-leading Club World business class throughout all media avenues.”
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