m-Qube has developed the first “Artist Mobile Content Web Store” in the US for Madonna. The press release explains Madonna’s fans will be able to easily browse and purchase the artists content on Madonna.com or through their mobile device simply by providing their mobile number and handset type with charges going directly to their wireless bill.
T-Mobile USA subscribers will be able to download exclusive content to their wireless phones from King Arthur. As announced in the press release subscribers with capable devices (I love this clarification can download select Disney Mobile ringers, graphics and games, including the new “King Arthur” game. In support of the promotion there will be online banners and in-store ads, also to let people know about Disney Mobile’s “King Arthur” Sweepstakes.
Mobile data will generate all mobile revenue growth in Western Europe until 2008, according to the Yankee Group�s new EMEA Wireless/Mobile Data Forecast. The forecast presented in a press release projects mobile voice revenues stagnating at around $124 billion, while data revenues will more than double over five years to approximately $50 billion.
Wine lovers will soon be able to receive wine review directly to their mobile phones, thanks to an agreement between Wine Spectator and Airborne Entertainment. As pretentiously explained on Wireless Developer Network the Wine Spectator Mobile Companion is the perfect resource for users struggling to make a selection at a restaurant or wine shop or needing to make an informed decision for entertaining at home.
A new research by consulting firm Zelos Group found out that the wireless data and entertainment industry isn’t paying attention to women and young adults. Despite the segments’ interest in paying for mobile content, the services offered by the market aren’t meeting their expectations. As RCR Wireless News explains, a significant number of mobile games are focused on standard male interests like sports and warfare, while only a few pay attention to what women want.
I don’t like catastrophe movies. Life is already kind of hard, why should we watch a movie and face a dramatic future? This consideration takes me to the subject of this post: Indiagames and FOX L&M’s Wireless Entertainment Group have signed an agreement to take “The Day After Tomorrow” to cellular phones. So, if you want to get scared about the future of the planet, you can simply use your mobile. The wireless content includes mobile games, wallpapers, screensavers, ring tones, voice ringers, and alerts. Vishal Gondal, CEO of Indiagames said on Wireless Developer Network:“We are delighted to have the opportunity to develop wireless content based upon this movie. We are sure that people across the world will enjoy the opportunity to experience �The Day After Tomorrow� on their mobile devices.”
Sorry, I will not sign up. But I’m eagerly waiting for the next mobile soap opera…
European mobile carriers are investing a lot in ringback tones which are expected to boom this year. An article on New Media Age says UK operators have already issued guidelines to suppliers in order to receive the next “mobile gold” as soon as possible. Here in Italy I still haven’t heard about it but I’m sure we will soon catch up. The are a lot of players in the industry attracted by ringback tones, I mean, they are attracted by the revenue ringback tones are expected to generate. Music labels, in particular, are quickly discovering that mobile is the promised land that will save them from the mp3′s curse.
In Egypt Dream Satellite Tv is taking advantage of the mobile channel to reach its customers, provide them with interactive content an consequently generate revenue. In an article on Al Jazeera.net they says SMS
Cartoon Network has partnered with Vodafone to feature mobile content to Vodafone Live! customers throughout Europe. The news is reported on 3G Uk which explains that the offering will include java games, wallpapers and polyphonic ringtones featuring Cartoon Networks’ most popular characters such as Yogi (my favourite), The Flinstones, Scooby Doo, and Tom & Jerry.
Disney has partnered with Samsung to launch Disneymobile.com, its first comprehensive consumer Internet site devoted to its wireless content offerings. As explained in the press release, the site will provide consumers with information regarding Disney Mobile content offerings and purchases as well as product demonstrations. Larry Shapiro, executive vice president of business development and operations of Walt Disney Internet Group said:“We’ve seen significant growth in both consumer awareness and usage of our mobile content over the past year, primarily driven by carriers’ marketing efforts. We now believe the U.S. market has matured to a point that allows us to begin marketing directly to our customers.”
Ok, now that Disney is in the arena, we can eventually say the U.S. Market is maturing…
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen