Mobile gaming is becoming a big business, and the industry is working in order to attract new gamers, women. Jo Twist writes today on BBC NEWS that mobile gaming in the UK will be worth more than �50 million in 2003, however games makers still have to break some stereotypes. Game are not only for men, women are welcome playing to! The article is interesting since it also allows readers to express their opinion on the matter.
Sony Ericsson will target skate generation with a new campaign to back its new gaming phone, T310. As explained on Brand Republic, the campaign includes a microsite, accessed through banners on the magazine websites, which allows visitors to move through a mock urban street, sampling phone games and information on the product.
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