Digital advertising and marketing: only the best ideas worldwide, since 2003

Will women play mobile games?

on October 3, 2003 by Martina Comments

Mobile gaming is becoming a big business, and the industry is working in order to attract new gamers, women. Jo Twist writes today on BBC NEWS that mobile gaming in the UK will be worth more than �50 million in 2003, however games makers still have to break some stereotypes. Game are not only for men, women are welcome playing to! The article is interesting since it also allows readers to express their opinion on the matter.

File under: mobile gaming, mobile industry, women

Sony Ericsson campaign to present new game phone

on June 26, 2003 by adverblog Comments

Sony Ericsson will target skate generation with a new campaign to back its new gaming phone, T310. As explained on Brand Republic, the campaign includes a microsite, accessed through banners on the magazine websites, which allows visitors to move through a mock urban street, sampling phone games and information on the product.

File under: game phone, microsite, mobile gaming, multi-channel campaign, online campaign

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