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Tag archives: online campaign
Standard Life Bank starts online campaign
Standard Life Bank is promoting its personal finance planning with an online campaign developed by DNA. The news is reported on Brand Republic, explaining that the campaign’s objective is to raise awareness of the service and attract new customers.
HP, Change and Hype
Hewlett Packard today launched its new advertising campaign to date targeting enterprise customers under the banner of “change +hp.” As explained in the press release the campaign will run through multiple channels, with a 16-page insert appearing in today’s Wall Street Journal and New York Times, as well as online advertising, television and outdoor. All the creative can be found on HP website. If you want to know more about HP advertising and marketing initiatives, you can also read an article by Meg Carter on The Guardian, which analyses “Hype” a sponsorship for online artists or, as HP defines it “platform for the designers of tomorrow”. The gallery is also available online, but it’s not clear what is exactly…
Yell launches web-push
A new campaign aiming to demonstrate the benefits of Yell.com has been launched in the UK. As Brand Republic the creative has been developed by AKQA and features skyscrapers, standard banners and buttons which will appear on MSN, Ticketmaster and other high-traffic sites.
Travelocity’s campaign to regain… “velocity”
“Where is my gnome?” asks in its latest campaign the veteran travel site Travelocity. As explained on IAR the $80 million campaign, launched this week, is the largest in Travelocity’s history and is aimed to regain market share and “fight” the competition of Expedia.
Evian: “Detox” campaign online
In Evian’s Detox campaign 2004, tens of thousands of bottles of water have been delivered free to households in the UK, to help the nation starting the new year with a detox after a festive season of excess. Evian’s campaign has been running online as well, with a one day special and a week of advertorial content on Msn UK. More about the online campaign on Revolution.
Nappies’s online promotion
Back from a short vacation in Barcelona… Proctor & Gamble has decided to use the Web to promote its Pampers brand. The news is reported today on Revolution, saying that the campaign will run through MSN network. It will be very interesting to see the creative used to promote this product online. P&G is investing a lot in Pampers‘ online presence, as you can tell from the Web site, which offers a lot of baby related information, and it’s said to have 725,000 per month.
Playstation 2 holiday push
“Live in Your World. Play in Ours.(TM)” This is Sony message to engage more and more people with PlayStation 2. In a press release on Yahoo! News the Japanese giant explains its strategy for a Christmas marketing push: there will be a massive investment in advertising on Tv, cinema, print and outdoor, as well as online. The online advertising will run across broad-reaching sites such as entertainment, gift-giving and kids destinations.
Fiat presents its “Idea” online
You can’t exactly say Fiat cars are as good and as nice as German cars, but you can’t deny the Italian auto-maker doesn’t pay attention to communication. Fiat tv spots are always based on excellent creative ideas and usually also quite entertaining to watch. Now Fiat has decided to take the Web seriously, introducing its upcoming Fiat Idea with a special micro-site. On www.fiatidea.com you can preview the car that will be launched in January, and join a competition to win an Xbox or, if you are very lucky (or unlucky, it depends from the point of view , a Fiat Idea. PS: The competition is open to Italians only… sorry.
Honda presents ‘Critical Decisions’ campaign on MSN
The ‘Critical Decision’ campaign to launch online the new Honda Accord has been developed by MSN with an extensive use of video and engaging solutions to to capture the attention of the millions of consumers. As explained in the press release this is Honda’s first custom-designed promotion on MSN and represents the automaker’s most elaborate and expansive online advertising effort for the 2004 Accord. The custom solutions package could be seen online at http://criticaldecisions.msn.com/ but, apparentely today the server doesn’t work.
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