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Tag archives: online campaign

Zuji new campaign by M&C Saatchi

on August 20, 2003 by Martina Comments

News from Australia… Online travel service provider Zuji has just launched a new campaign, developed by M&C Saatchi to position as “your online travel guru” throughout Australia, New Zealand, Hong Kong and Singapore. The news is reported today on B&T Marketing.

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ING Direct new online campaign

on July 21, 2003 by Martina Comments

ING Direct has launched its newest television commercial on CBS MarketWatch. The :30 second spot will be carried on the site’s story pages for the next two weeks, before beginning a run on network television. In the press release, it’s nice to read the (interested) opinion of Scot McLernon, EVP Sales & Marketing,

“ING DIRECT is a terrific partner to be blazing new ground with us in the online advertising space. This campaign will give them the ability to reach our highly-valued audience with television creative during the middle of the business day. They are the first major advertiser that we’re aware of who has embraced an opportunity like this to create buzz with television creative online first, before launching on network television. It shows that they truly believe in the online medium.”

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Chrysler Deploys Interactive for Crossfire

on July 13, 2003 by adverblog Comments

The new Crossfire sports coupe is coming out and Chrysler has decided to promote it with a massive use of interactive media. As IAR reports, Chrysler is increasing its commitment to interactive marketing, using banner ads, a newly developed Web site, a Cd-rom and a TiVo showcase promotion. The article on IAR is particularly interesting to read, since it explains the different aims of promotional features employed in this campaign and the media in which it will be run.

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Rich media for MINI

on June 28, 2003 by adverblog Comments

iMediaConnection presents in its Creative Spotlight a brief case study of the recent MINI rich media campaign. With the use of rich media, MINI and its agency WCRS engaged the consumer and creatively delivered the attributes of the Cooper all within smaller ad units.

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Sony Ericsson campaign to present new game phone

on June 26, 2003 by adverblog Comments

Sony Ericsson will target skate generation with a new campaign to back its new gaming phone, T310. As explained on Brand Republic, the campaign includes a microsite, accessed through banners on the magazine websites, which allows visitors to move through a mock urban street, sampling phone games and information on the product.

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Nissan goes online in Europe

on June 24, 2003 by adverblog Comments News reports that Nissan has launched a pan-European brand advertising campaign with Yahoo to promote three of its key models, the new Micra, 350Z and X-trail. Nissan has decided to use digital media since an high volume of potential customers research new cars online.

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Reebok Launches Online Crime-Caper Campaign

on June 20, 2003 by adverblog Comments

Reebok is launching “Reebok’s Whodunit?” a new multimedia campaign that will be featured on the Internet as well as on tv. As explained yesterday on IAR four NBA players will star in a crime mistery while users will partecipate to the investigation with the chance to win tickets for the All Star Game 2004. As Mickey Pant, Reebok’s chief marketing officer, said:

“The ‘Whodunit’ campaign is a great way for Reebok to directly involve and engage consumers in our brand, as well as drive traffic to retailers and our Web site”.

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United Airlines: new advertising campaign

on June 4, 2003 by Martina Comments

United Airlines is launching a major advertising campaign not only to promote a new frequent-flier (“Fly Three, Fly Freeplan) but to make a statement of confidence about the future. It’s curious to see that United Airlines will run ads on radio, billboards, airport posters and additional print and online advertising will follow for several weeks, but no television commercials are planned. Read more on Chicago Business.

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