Mattel has recently launched an online community for 7-12 years old girls. I’ve found it out through Contagious, and even if when I was young(er) I never played with a Barbie (am I the only girl on earth who never owned a Barbie?) I really felt like signing up to explore the BarbieGirls world. In the Barbie online community world everything is pink (of course!) and very nicely designed. The site is still in beta-version, but it’s already full of features to explore. The welcome page shows a short animation which explains what is going to happen on the site, and definitely works to encourage sign-ups. Young girls can create their personalized character and also design their rooms setting the rules for entering in it (nobody can enter, everybody can, or just friends are allowed). Most of the features are free and open to everybody, but some tools are available only to those who buy the Barbie mp3 player (which will be available in July).
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