Inside AdWords announced yesterday Google has eventually launched a new Adwords feature that allows the targeting of ads by site. It will be now possible to: - target sites and not just keywords - animated image ads are available within site-targeted campaigns - site-targeted campaigns allow advertisers to bid for a placement on a CPM basis Learn more here.
Marketers listen up: Yahoo! targets specific online audiences like no other does (or, at least, this is what they say). Medipost says a new print and online campaign will target media buyers and marketers explaining the precision of Yahoo!’s advertising systems. The online campaign is dedicated to Yahoo! as a Life Engine. Developed by WPP’s Soho Square it presents Yahoo! clients wearing t-shirts with specific ad-related messages.
USAToday.com has launched a new program to help its advertisers to target different readers segments online. AdWeek reports, saying that Tacoda Systems’ Audience Management System will be used to create Web users profiles and therefore target them with the most appropriate ads.
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