Let’s (try) to start a meme: #interactivemonday. Help the digital creative community starting the week with a boost of inspiration. Every Monday share the best piece of digital creativity you’ve seen the week before. Tweet #interactivemonday, the project URL and the agency name. And please, no self promotion, let the others judge your work. This is my first tweet from the RealAdverblog account:
Keep reading to find out the current tweets #interactivemonday:
In Brazil, LG has launched an online campaign that puts Twitter at the center of the action to promote a fridge model called Top Mount. Four cameras capture live a fridge and the food inside it. Users can watch the live stream on the Web and “order” the fresh food using their Twitter accoun t and messaging @LGTopMount. The first who tweets the request will receive a home delivery the day after (only if he/she lives in the Sao Paulo area).
Don’t ask me to clarify the mechanism because I had to ask twice to understand it. I definitely miss something in this action. I thought there was a challenge to guess the next food in the fridge in order to win, but this is not the case. It’s not a guessing game. It’s just about staring at a fridge where nothing happens and be fast to tweet when the food in it gets changed. To be totally sincere, I think the concept is rather week if not even silly. But still, I thought it was worth sharing it because the LG project can inspire new (better) campaigns with an integrated functional/interactive use of Twitter. The agency is Sinc Interactive.
Here’s another great example of online marketing in the entertainment sector – the twitter based Resistance2018 game. The premise is convoluted but it would seem that the “Resistance” is using Twitter to communicate, you can join the resistance and help by decrypting message which have been intercepted from Skynet.
The game instructions and all the assets surrounding the Twitter game are housed on a blog which feels very of the moment – everything is easily embeddable, shareable and searchable.
If Ashton does it, why shouldn’t we? I’m dropping my old personal account (martiz) and kicking off the official/real adverblog account (twitter.com/realadverblog). Why “real”? Because someone has taken/stolen the adverblog username and is using it just to publish the feed of this blog. Weird, annoying, but true.
The guys at Fluent Simplicity have created the Twitter Brand Index, an impressive collection of links to brands and small/medium size companies that have joined the Twitter Mania. I anticipate I’m not a big fan of Twitter. I gave it a try here on Adverblog about one year ago, but I soon quitted when I realized my updates weren’t interesting for anybody, including myself. Despite the fact my Twitter is discontinued, I keep collecting “followers”. But this is another story.
The point of my post is that I don’t understand which the added value of Twitter for a brand. What I mean, is that Twitter is cool for personal messaging, to keep in touch with friends or even with blog readers at a personal level, but, if you have a look around, for a brand (or a publication) Twitter is just a duplicate of an RSS feed.
So again, I ask myself (and you): what’s the value of Twitter for a brand? It’s just a question of feeling cool and up to speed with the 2.0 era? Or there is (or there could be) more? Is there any brand out there using Twitter fully exploiting its conversational potentials or is it just another broadcast channel? Here’s the link to the AdAge twitter / and this is the Forrester’s one shown in the images above.
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