Turn the wheel and get your poster
From Argentina, I received this ad showing an unusual billboard (or “chupetes”, as they would say). You push a button and you get your Nike’s poster. This video better shows how everything works.
The placement is an idea of 361° while the creativity is, of course, of Nike’s agency Wieden + Kennedy. The only weird thing is that, apparently, in Argentina they are giving away Ronaldo’s posters (who is Brazilian…).