Europeans’ perception of online marketing
BrandRepublic presents the results of the 13th NetObserver Europe report which found out French internet users are the most susceptible to online advertising and marketing.
For example, in the last 6 months, over 50 percent of French Internet users had taken part in an online competition organised by a brand or an e-commerce site. In the UK the number goes down to 35 percent. Less mature markets such as Spain and Italy (sigh!) have, on the contrary a better perception of online advertising. Germans are the most difficult to please with online marketing, but when it comes to e-commerce or buying online services, they appear to be the most active.
Unfortunately I haven’t been able to find the full report, so if anyone has a copy (which I believe is free), I will be eager to see it. Thanks!