rmg:connect Australia has developed an interesting campaign for Kellogg's Nutri-Grain. It' a rich media ad with an advergame inside. As Ashadi Hopper, creative director at rmg:connect, explained me, they have transformed a standard banner ad placement, which would normally give an advertiser maybe 30 seconds of exposure on a page and a rather static engagement with their audience, into a rich entertainment platform that keeps the audience engaged with the brand for three to five minutes at a time.
The game can also be played following this link while if you want to see the banner in action, visit Eyeblaster's showcase. Too bad it doesn't work if you have a Mac.

A reasonably good looking game however it doesn't work! - at least not for me, I beleive that this is a fairly common shockwave problem where not all of the cursor keys have been correctly mapped. I also notice that there are no high scores and so perhaps it's not just me!

Posted by: Andy Sarfas at May 31, 2005 10:09 AM

Not sure why its not working for you unless you are on a Mac. The game is built entirely in Flash.

Posted by: Corey K. at June 2, 2005 03:36 PM

Yep, I have an iBook...

Posted by: Martina Zavagno at June 2, 2005 03:57 PM