BBH and GT have recently released a mini-site for the new Audi RS 6. Even if you're not much into cars (like me), you'll better have a look, as the video experience is quite powerful.
I especially enjoyed the sound design and the interface, even I think it might result a bit confusing for the target audience of the car, who I believe might be not so Internet savy. But maybe it doesn't matter, the experience is impressive so casual clicks around will work as well.
Through an interactive storytelling mechanism, visitors are asked to express their preferences and build up their ideal week-end, from Saturday to Sunday choosing from a range of different activities. At the end of the two days, they are presented with the Harley Davidson model that better fits their lifestyle and tastes.
It's not very clear to me what Lexus has in mind with the launch of Luxury Awaits. According to the press release of the agency who did the job, "the website is designed for the women who reach for the first time the world of luxury".
The site contains editorial tips for a luxury lifestyle from travel to art, fashion and food. The idea is not bad, but the outcome is disappointing. Everything looks so fake, and you wonder why a luxury brand has to be didascalic and simplicistic to explain what luxury is about. Luxury is about showing, not telling... and If you really want to tell, there are much better ways to do it! Think, for example, about the Louis Vuitton travel guides launched last year.
After the successful Juke Box launched last Autumn, Volkswagen and Achtung! are back with Snake. The advergame idea in itself is not as original as the previous project, but is definitely as sticky and engaging.
Dick helps us understanding the game: "The idea is simple: Volkswagen lowered the prices of its most popular models. This means Volkswagen becomes even more popular. You can discover the new prices by playing Volkswagen Snake. Each bonus you collect, reduces the price. And that of course attracts more people. But be careful, be aware of the people behind your car when going for the lowest price".
Snake is definitely a popular game, many of us have already played for hours on a Nokia phone, however, despite the fact we might be familiar with the gaming mechanism, winning is not easy.
I'm not sure since when this website is live, but it delivers an immersive interactive experience (around Hyundai), so I post it anyway, even if I realize the Think About It campaign actually started last September.
The site is rather heavy (so you'll better shut down all other browser windows while you experience it) but offers a lot of content to discover, watch and interact with.
If you look at the menu of the bottom you will be able to preview the kind of experience you will get from each element of the site. One of my favourite is surely "Save the egg" where you are challenged to build a safety system to protect an egg that is falling from the sky.
I love the site developed by Proximity BBDO Paris to present the safety features of Mercedes' cars. Video plays a key role in the experience. First, visitors are presented with a futuristic and inspiring video that showcases the Mercedes S capability to avoid obstacles and anticipate potential dangers.
Then the content gets more instructive and practical. A video documentary with a voice over shows and explains at the same time the concept of "securite integrale" of the Mercedes S Class.
As part of their campaign "Truths about the Gol" for the launch of the new Volkswagen Gol in Brazil, the extremely talented guys from Almap BBDO in Sao Paulo brought back the famous (and superviral) Chuck Norris' facts to create the digital support for the campaign.
Each piece unveils a new and previously untold secret, such as why Superman wears his underwear on top of his clothes or what happens when Gol reaches the speed of light, being these two of six creative stories to be enjoyed, not only because of the superb art direction but also because of the nice and different interactions added to each one of them.
From The Netherlands, a uber cool site to celebrate Volkswagen's 60th anniversary in the country and challenge your music knowledge. Everything it's in Dutch, but don't panic, just wait for the site to load, and then click on "speel het spel" to start playing...
You have to match every song with the decade it belongs to... I did 11 at the first attempt, and you?
From Spain a very nice integrated campaign launched by Audi to support the new version of its A3 car. Below you can watch the TV spot created by DDB Barcelona, but if you visit the site you can also play the game that uses the same mechanism of the video (here the agency it's Tribal DDB Barcelona). The concept reminds me of the great Nike Play Tag spot, but I like it anyway.
It's your turn, you can drive until you find an obstacle that stops you, therefore in the game you have to click in advance to remove all the pedestrians crossing, the truck stuck in the middle of the street etc.
In France, Volkswagen is launching the new Tiguan 4x4 with a driving advergame in the jungle. I played the 30" demo, and it looks very nicely done and quite fun to play, especially because when driving you also have to avoid the animals crossing the street...
The only annoying thing is that you have to download and install a dedicated plugin to enjoy the 3D experience, and I fear this will keep out from the game quite a lot of people.
In Sweden, Volkswagen is currently doing an audition to hire the perfect auto seller. As a visitor, you are given from each character a presentation of a different Golf model, and each actor of course does the presentation with his/her own touch of sensibility and irony...
There isn't interactivity, but the whole thing is quite amusing as short video provide you will all the information you usually have to read. A good alternative for those who are bored/lazy ;-)
