adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
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June 13, 2009
Happy Birthday Mr Perry

Fred Perry brand is online with a website to celebrate the 100th anniversary of Mr Perry's birth. Very interesting work at first sight. But after a few clicks around you realize the whole thing is pretty flat.

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Continue reading... "Happy Birthday Mr Perry"

June 10, 2009
The Uniqlo calendar

Another interesting online project from Uniqlo. After "the clock" and "the map", it's time for "the calendar".

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The website at the moment is pretty basic: landscapes across Japan are featured with tilt-shift style photos. If you click on the photo it becomes a mosaic, and you can discover an Uniqlo item that matches the color of the tile. As usual (at least for the Japanese brand) e-commerce is then just one click away.

Continue reading... "The Uniqlo calendar"

June 02, 2009
Palmeiras, where's the shirt?

In Brazil, Adidas is running a Cluedo style game to support the launch of the Palmeiras replica. A video announced a few weeks ago that the Palmeiras shirts have misteriously disappeared. And the team supporters can help finding the guilty thief.

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On Minha Segunda Pele (My second skin) visitors are challenged to find out which of the weird Palmeiras supporters has stolen the shirts of the club.

Continue reading... "Palmeiras, where's the shirt?"

May 30, 2009
Fashion against AIDS by H&M

In Sweden, H&M has launched a project to collect funds and drive awareness around the HIV virus. Fashion against AIDS features a special t-shirt collection designed by a series of international music artists (Tokio Hotel and Cyndi Lauper among the others).

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The website is pretty straightforward, you have the celebrities and the t-shirts you can immediately buy through the online store.

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Continue reading... "Fashion against AIDS by H&M"

May 28, 2009
Nikesportswear Stories

I'm happy to share with you our latest work to present the Nikesportswear Summer collection to the Italian audience and drive awareness (and possibly sales :-) through Nikestore.com.

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On Nikesportswear Stories we tried to bring to life the concept behind the NSW which is "designed for sport remixed for life". We shot a super fast series of photos with two athletes (a volleyball player and a footballer) and two DJs, showing them in moments of their daily life.

Continue reading... "Nikesportswear Stories"

Uniqlo Tokyo Fashion Map

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To begin this post I think i'll stole a quote from Agency Republic's Gemma Butler while voting last One Show Interactive: "There could be a Nike category in every festival". Being myself a big fan of Uniqlo's interactive stuff, i'm amazed on how often they're releasing such amount of high quality stuff, maybe festivals should think of another Uniqlo category too.

I think this "Uniqlo Tokyo Fashion Map" project is a follow-up to the Uniqlo Parka one released last February, and although reminds me a little of that Nike "Pass the ball" project i cannot but loving how Uniqlo makes fun of each and everyone of their catalogs while using amazing skills of data visualization.

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Continue reading... "Uniqlo Tokyo Fashion Map"

May 10, 2009
The web of Chanel n. 5

The legend of Chanel n.5 lives again on the Web with a micro-site which tries to go beyond a TV spot that is such a dejavu. For such an iconic perfume I would have expected a touch of innovation that is definitely not there in the commercial and not even in the extended version available on the Web.

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On the other side, I think that the contents on the website represent exactly what a Chanel n. 5 fan would like to discover. And here the discussion begins...

Continue reading... "The web of Chanel n. 5"

May 04, 2009
Futsal according to Adidas

In Japan, Adidas is promoting the 2009 edition of Sala Festa (a futsal tournament with an heavy touch of fashion and music) with a weird mini-website.

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Actually the online experience is all about an alienating animation with monsters and balls rolling across the screen, but it is definitely worth a quick visit.

Continue reading... "Futsal according to Adidas"

April 27, 2009
Uniqlo Polo Now

From Japan, a new interesting project by Uniqlo. How to make a polo collection cool just playing with some good photos and a great sound design.

And e-commerce store, as usual, is just one click away.

uniqlo_polo01.jpg

Continue reading... "Uniqlo Polo Now"

April 19, 2009
Lacoste gets cool

Strange but true, Lacoste is becoming (or coming back) as a cool brand, at least online, and/or at least for its latest website. The campaign was shot by Terry Richardson, and this is already a good start.

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The website visuals look very familiar to me, with a strong mix of white, red and green. I like the way the collection is presented. I like the weird messages all around the screen. I like the music in the transitions among sections. I just don't like the advergame, it looks like it has been forced into the site. It simply doesn't fit.

lacoste_red02.jpg

Rated Rookies clicks!

Selling t-shirts online is getting harder and harder because of the growing competition. T-shirt artworks matter (of course!) but you need a further push to succeed. Being able to generate word of mouth is the first element that comes into my mind. But the key is to have a good website where the click&buy button is right there where it can trigger consumers' compulsory shopping instinct.

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Check out the Rated Rookies website. It's a t-shirt collection showcase, nothing more but the point is that everything is simple and nicely done.

ratedrookies02.jpg

April 14, 2009
Surf with O'Neill

O'Neill is online with a new website, refreshing and young as the brand aims to be. From the first click you have to decide whether you want to discover the women or the men version, and this is already an important decision that has been taken (by the brand, not by the consumer :) as, in my opinion it's a bit brave yet praiseworthy to separate in such a strong way the two experiences.

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Continue reading... "Surf with O'Neill"

April 08, 2009
Swap jerseys

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Soccer and rugby players use to swap jerseys after every game and this is the main point for a new campaign released by Adidas in New Zealand.

The Super 14 is the largest rugby union football club championship in the southern hemisphere, so to promote their 2009 edition Adidas released this quick microsite called Super 14 Jersey Swap where you can win some free game tickets for the tournament and also swapping (for real) your jersey with a player at the game, exactly as they do in the site.

March 26, 2009

Adidas House Party - Simpsons edition

March 25, 2009

NIKEiD Troupe Battle

March 24, 2009

Sofia Coppola and Miss Dior

March 21, 2009

Drag & drop shopping

March 20, 2009

H&M catwalk and Facebook

March 12, 2009

The dancing t-shirts

March 08, 2009

Uniqlo Barbie style

Home shopping according to H&M

New look for K-Swiss

March 05, 2009

Amazing tricks by French Nike athletes

March 03, 2009

Beams Women gets 25

February 23, 2009

The Cortez Brothers

The Adi lookbook

February 18, 2009

Uniqlo Parka Style 1000

February 07, 2009

Bjorn Borg, let's break up!

February 06, 2009

Onitsuka Tiger launches the Zodiac Race

February 01, 2009

Closed Jeans is open to celebrities

January 31, 2009

The world of Windsor

January 15, 2009

60 years of Puma

December 30, 2008

Jag Jeans

December 26, 2008

The real NIKEiD City

December 18, 2008

Introducing... Nike Goal for the iPhone

December 15, 2008

The Uniqlo grid

December 12, 2008

Goldenhook : choose your grandma

December 10, 2008

Kapsule by Karl

December 09, 2008

Victoria's Secret widget

December 08, 2008

Fiat 500 by Diesel

November 26, 2008

Uniqlo meets Cirque du Soleil

Pink is the new..

November 25, 2008

Hologram of French goalkeeper by Adidas

November 14, 2008

Lego Fashion Show for JCDC

November 10, 2008

Red bubbles for H&M

October 21, 2008

Pull and Bear's eco touch

September 25, 2008

Diesel's Dirty 30 party

September 24, 2008

United Colors of Uniqlo

September 22, 2008

The Tutuanna Melody

September 18, 2008

The 501 is back

September 16, 2008

Adidas' secrets of style

September 15, 2008

The science of sexiness

September 10, 2008

Agent Provocateur Experience

Foot Locker Evolve (Nike Tuned 10)

August 24, 2008

Browse like an Egyptian

August 22, 2008

It's Closed, but it's great

August 17, 2008

Wonderbra: D to G Mosaic

July 28, 2008

Topshop and The Newton Machine

July 27, 2008

This is not a jersey

July 22, 2008

The Chanel 2.0 world

July 13, 2008

Cartier, love anaesthetized

July 07, 2008

Converse, there is more than the Index

May 28, 2008

Kobe jumps

May 27, 2008

Levi's Mix it Up

May 26, 2008

Future Tennis according to Lacoste

May 16, 2008

Louis Vuitton Journeys

April 27, 2008

Levi's Copper waste

April 19, 2008

The Ecco endless walk

April 07, 2008

How do your Crocs look like?

March 30, 2008

The Run Revolution

March 24, 2008

Levi's Cut to Reveal You

March 16, 2008

Damn soccer boots

March 09, 2008

Converse says Thank you!

AdiDiesel: 83 time wasters

February 28, 2008

The Gap in the Sound of Color

January 29, 2008

Freerunning according to K-Swiss

January 14, 2008

Agent Provocateur and KnickerPicker: lingerie 2.0

January 08, 2008

Prospect Denim: visit now, buy later

January 06, 2008

Adidas Originals, it's your Festival

December 17, 2007

A lingerie collection and the peace in the world

December 06, 2007

Viral Harvey Nichols

October 17, 2007

Diesel's disco dance lessons

October 07, 2007

Nike Supersonic: run faster to party

Human After All

September 11, 2007

Dim Dim girls: Rugby for women

September 02, 2007

Play with Lacoste and win

July 11, 2007

Diesel Denim Dating

July 07, 2007

Nudie Jeans fit guide

June 23, 2007

The Shopping Boys

May 21, 2007

Cicatriz video e-commerce

April 18, 2007

Puma, don't slow down

April 15, 2007

Levi's caught in the sex trap

February 04, 2007

Love is just a game...

January 04, 2007

Nike, Laser Engineered

December 12, 2006

Guerrilla action finds new advertising spaces

November 21, 2006

Do you believe in 5?

November 08, 2006

Benetton talks blogs

November 02, 2006

Submit yourself for the Boule

October 31, 2006

10061, Timberland gets into art

October 12, 2006

Nike, hybrid but lovely (and smart)

October 09, 2006

One more reason to love winter

September 25, 2006

Diesel is recruiting...

September 04, 2006

Gucci, welcome to Web 2.0

August 18, 2006

Levi's, music is inspiration

August 17, 2006

Online lifestyle magazine for Hugo

August 16, 2006

Jeans Take Shape

May 18, 2006

The Levi's Truth Booth

April 04, 2006

Adidas, wanna play?

November 24, 2005

Forget Pacman, now it's Pakman!

November 10, 2005

You're faster than you think

November 07, 2005

Nike launches video podcasting push

November 03, 2005

Buzz marketing ideas Adidas football

October 05, 2005

Nike Zoooooooms the building

September 27, 2005

Bread is life

September 21, 2005

Nike: always on the run

September 19, 2005

Nike Football: the vending machine

September 13, 2005

Levi's, get the original

Tommy Hilfiger on air in Europe

September 08, 2005

Lee Jeans, viral ideas for you career

August 26, 2005

Nike, fresh Air Max viral videos

August 15, 2005

iPod your baby

Are looking for more cool interactive ideas? Check the archives


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