adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
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April 27, 2008
Levi's Copper waste

Levi's Asia Pacific is offering us another weird digital experience. Metal Denim Passion is the destination website to discover the new Levi's Copper collection.

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Unfortunately, despite the promising premise, the site hasn't much to offer. It takes a long time to load and what you get is a slow motion/kind of enhanced version of the TV spot. I'm the first one who says that every campaign should have a digital part too, but in this case the result is disappointing and the Web part looks more like a waste than a good supportive idea.

levis_copper02.jpg

April 19, 2008
The Ecco endless walk

I feel bad for not being able to blog as often as I would (and should) but spring is an extremely busy period at work, so I just hope you will excuse me...

To get back on track, I start with a Polish website I found through The FWA. It's the Ecco World, an endless walk around the globe to discover the spring summer collection of the brand.

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It's a lovely and innovative experience... maybe the shoes are not that nice, but the navigation makes the difference to appreciate the products.

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The agency behind the site is Click5 who has been so kind to share also a video with the "making-of".

April 07, 2008
How do your Crocs look like?

This is the first time I hear about an online marketing action by Crocs, the footwear brand everybody has been talking about in the last two years or so. The Crocs Photo Community is an idea coming from Japan, where they've launched a website to collect and showcase photos of the Crocs.

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The initiative is dubbed "My Crocs Contest" and, at first sight, it doesn't look very original (visitors are invited to submit photos of themselves and their Crocs, or just of their Crocs). But I like the design of the page, this is why I post about it :-)

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March 30, 2008
The Run Revolution

From Japan, by Wieden + Kennedy Tokio, the latest Nike ad for Nike+. Ideal for runners looking for inspiration in spring.

March 24, 2008
Levi's Cut to Reveal You

I know from experience how difficult it is to always come up with new visual ideas to present a denim collection. Levi's did an interesting job with its latest Cut to reveal you website developed to present female Spring Summer Collection.

levis_cut_to01.jpg

The innovative navigation system allows you to see the denim from four different points of view (front/back/left/right), plus you can see the fitting on the model while she walks. You can move around the screen using either the mouse or the keyboard and access a special area to zoom into the product details.

Continue reading... "Levi's Cut to Reveal You"

March 16, 2008
Damn soccer boots

I've never heard of Nomis before, but they did a great job to start getting noticed. Have a look at the video below, it's a lovely piece of work by Johannes Leonardo directed by Woof Wan-Bau (no, it's not his real name ;-)

Johannes Leonardo is a new agency fouded towards the end of 2007 by Jan Jacobs and Leo Premutico, two former Saatchi & Saatchi Executive Creative Directors. Nomis is a new brand of soccer boots.

March 09, 2008
Converse says Thank you!

To celebrate its 100th anniversary Converse has launched in Japan a "Thank you" project, to thanks its loyal customers and to involve them in a collaborative project to further promote its famous shoe model.

converse100.jpg

But let's go into the details of the campaign, thanks to David's post on Culture Buzz... Basically Converse asks the users to become their advertising agency, and to carry out a series of actions to promote the brand. The better (and the more) they promote Converse, the more points they earn, points that can later be exchanged with products.

Continue reading... "Converse says Thank you!"

AdiDiesel: 83 time wasters

After Stella McCartney and Yohji Yamamoto, Adidas signed a new agreement with another big name in fashion: Diesel. For now it regards the Originals collection, and it's going to last four years. With such iconic lifestyle brands connecting expectations are definitely high, for the product and for the communication around it.

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Of course there is a dedicated site to look at... http://diesel.adidas.com suggests 83 original ways to successfully waste your time, and you are invited to participate by uploading your pictures and videos, to testify on each one.

adi_diesel.jpg

Let's go straight to the point: the site is beautiful, the pictures to illustrate the suggestions are great and are a good mix of Diesel and Originals universes, the layout is clean, ergonomy ok if you have a big screen, but ...it took me ages to access to it, waiting for the 83 sections to upload!

Continue reading... "AdiDiesel: 83 time wasters"

February 28, 2008
The Gap in the Sound of Color

The Sound of Color is a collaborative project launched by Gap. 5 colors, 5 musicians, 5 directors. Colors for inspiration, music for emotions, and videos to suggest a visual representation of such feelings.

It's a very interesting and inspiring project. However, in my opinion, the website, and by website I mean the way the project is communicated online, lacks of passion and inspiration. It's a one way show, you watch what the artists have produced but you cannot add your piece and your point of you to the representation of colors. I don't want to force UGC in all online projects, but I feel that here Gap missed a valuable opportunity to interact with its target.

The agency behind the idea is Rehab.

January 29, 2008
Freerunning according to K-Swiss

K-Swiss is online with a simple but nice website dedicated to freerunning. The concept is built around user generated content: type a word or a short sentence and watch K-Swiss testimonial (and "inventor" of free running) Sebastien Foucan jumping over the letters.

kswiss01.jpg


kswiss02.jpg

Perfect Fools is behind the site.

January 14, 2008
Agent Provocateur and KnickerPicker: lingerie 2.0

One year after the Heidies project it's again time to talk about creative lingerie related projects.

KnickerPicker has recently launched an online dress room in which, even if the experience is virtual, models are real, they are presented in video and move around if you ask them too. It's an e-commerce store that definitely offers something new, and not only for voyeurs...

knickerpicker01.jpg

The other brand that tries something different althought not new for a fashion brand, is Passionata which will stream live on the Web its catwalk that will take place at the end of the month in Paris.

Continue reading... "Agent Provocateur and KnickerPicker: lingerie 2.0"

January 08, 2008
Prospect Denim: visit now, buy later

Prospect Denim has launched a basic but lovely designed website to present its new collection.

prospect_denim01.jpg

There isn't much to do on the site apart exploring the denim collection. There is a promising "Purchase" button in the top navigation menu, but at the moment if you click it you just get disappointed and rather annoyed, as the functionality is still under construction. Wouldn't it be better to add the button at a later stage, with the e-commerce system in place instead of disappointing the visitors? It's as simple as that...

prospect_denim02.jpg

The agency is MediaBoom

via

January 06, 2008
Adidas Originals, it's your Festival

From Australia, the OriginalsFestival, a online pixel graphics game by Adidas and Vice which lets you create your own music festival.

originals_festival01.jpg

You have a budget of 100k, that you have to use to a) put together your own dream festival line-up from a pool of around 200 bands, b) book the venue c) design the promo poster d) book the after-party band or DJ.

originals_festival02.jpg

Continue reading... "Adidas Originals, it's your Festival"

December 17, 2007

A lingerie collection and the peace in the world

December 06, 2007

Viral Harvey Nichols

October 17, 2007

Diesel's disco dance lessons

October 07, 2007

Nike Supersonic: run faster to party

Human After All

September 11, 2007

Dim Dim girls: Rugby for women

September 02, 2007

Play with Lacoste and win

July 11, 2007

Diesel Denim Dating

July 07, 2007

Nudie Jeans fit guide

June 23, 2007

The Shopping Boys

May 21, 2007

Cicatriz video e-commerce

April 18, 2007

Puma, don't slow down

April 15, 2007

Levi's caught in the sex trap

February 04, 2007

Love is just a game...

January 04, 2007

Nike, Laser Engineered

December 12, 2006

Guerrilla action finds new advertising spaces

November 21, 2006

Do you believe in 5?

November 08, 2006

Benetton talks blogs

November 02, 2006

Submit yourself for the Boule

October 31, 2006

10061, Timberland gets into art

October 12, 2006

Nike, hybrid but lovely (and smart)

October 09, 2006

One more reason to love winter

September 25, 2006

Diesel is recruiting...

September 04, 2006

Gucci, welcome to Web 2.0

August 18, 2006

Levi's, music is inspiration

August 17, 2006

Online lifestyle magazine for Hugo

August 16, 2006

Jeans Take Shape

May 18, 2006

The Levi's Truth Booth

April 04, 2006

Adidas, wanna play?

November 24, 2005

Forget Pacman, now it's Pakman!

November 10, 2005

You're faster than you think

November 07, 2005

Nike launches video podcasting push

November 03, 2005

Buzz marketing ideas Adidas football

October 05, 2005

Nike Zoooooooms the building

September 27, 2005

Bread is life

September 21, 2005

Nike: always on the run

September 19, 2005

Nike Football: the vending machine

September 13, 2005

Levi's, get the original

Tommy Hilfiger on air in Europe

September 08, 2005

Lee Jeans, viral ideas for you career

August 26, 2005

Nike, fresh Air Max viral videos

August 15, 2005

iPod your baby

Are looking for more cool interactive ideas? Check the archives

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