Levi's Asia Pacific is offering us another weird digital experience. Metal Denim Passion is the destination website to discover the new Levi's Copper collection.

Unfortunately, despite the promising premise, the site hasn't much to offer. It takes a long time to load and what you get is a slow motion/kind of enhanced version of the TV spot. I'm the first one who says that every campaign should have a digital part too, but in this case the result is disappointing and the Web part looks more like a waste than a good supportive idea.

I feel bad for not being able to blog as often as I would (and should) but spring is an extremely busy period at work, so I just hope you will excuse me...

To get back on track, I start with a Polish website I found through The FWA. It's the Ecco World, an endless walk around the globe to discover the spring summer collection of the brand.

It's a lovely and innovative experience... maybe the shoes are not that nice, but the navigation makes the difference to appreciate the products.

The agency behind the site is Click5 who has been so kind to share also a video with the "making-of".

This is the first time I hear about an online marketing action by Crocs, the footwear brand everybody has been talking about in the last two years or so. The Crocs Photo Community is an idea coming from Japan, where they've launched a website to collect and showcase photos of the Crocs.

The initiative is dubbed "My Crocs Contest" and, at first sight, it doesn't look very original (visitors are invited to submit photos of themselves and their Crocs, or just of their Crocs). But I like the design of the page, this is why I post about it :-)

From Japan, by Wieden + Kennedy Tokio, the latest Nike ad for Nike+. Ideal for runners looking for inspiration in spring.

I know from experience how difficult it is to always come up with new visual ideas to present a denim collection. Levi's did an interesting job with its latest Cut to reveal you website developed to present female Spring Summer Collection.

The innovative navigation system allows you to see the denim from four different points of view (front/back/left/right), plus you can see the fitting on the model while she walks. You can move around the screen using either the mouse or the keyboard and access a special area to zoom into the product details.

I've never heard of Nomis before, but they did a great job to start getting noticed. Have a look at the video below, it's a lovely piece of work by Johannes Leonardo directed by Woof Wan-Bau (no, it's not his real name ;-)

Johannes Leonardo is a new agency fouded towards the end of 2007 by Jan Jacobs and Leo Premutico, two former Saatchi & Saatchi Executive Creative Directors. Nomis is a new brand of soccer boots.

To celebrate its 100th anniversary Converse has launched in Japan a "Thank you" project, to thanks its loyal customers and to involve them in a collaborative project to further promote its famous shoe model.

But let's go into the details of the campaign, thanks to David's post on Culture Buzz... Basically Converse asks the users to become their advertising agency, and to carry out a series of actions to promote the brand. The better (and the more) they promote Converse, the more points they earn, points that can later be exchanged with products.

After Stella McCartney and Yohji Yamamoto, Adidas signed a new agreement with another big name in fashion: Diesel. For now it regards the Originals collection, and it's going to last four years. With such iconic lifestyle brands connecting expectations are definitely high, for the product and for the communication around it.

Of course there is a dedicated site to look at... http://diesel.adidas.com suggests 83 original ways to successfully waste your time, and you are invited to participate by uploading your pictures and videos, to testify on each one.

Let's go straight to the point: the site is beautiful, the pictures to illustrate the suggestions are great and are a good mix of Diesel and Originals universes, the layout is clean, ergonomy ok if you have a big screen, but ...it took me ages to access to it, waiting for the 83 sections to upload!

The Sound of Color is a collaborative project launched by Gap. 5 colors, 5 musicians, 5 directors. Colors for inspiration, music for emotions, and videos to suggest a visual representation of such feelings.

It's a very interesting and inspiring project. However, in my opinion, the website, and by website I mean the way the project is communicated online, lacks of passion and inspiration. It's a one way show, you watch what the artists have produced but you cannot add your piece and your point of you to the representation of colors. I don't want to force UGC in all online projects, but I feel that here Gap missed a valuable opportunity to interact with its target.

The agency behind the idea is Rehab.

K-Swiss is online with a simple but nice website dedicated to freerunning. The concept is built around user generated content: type a word or a short sentence and watch K-Swiss testimonial (and "inventor" of free running) Sebastien Foucan jumping over the letters.

Perfect Fools is behind the site.

One year after the Heidies project it's again time to talk about creative lingerie related projects.

KnickerPicker has recently launched an online dress room in which, even if the experience is virtual, models are real, they are presented in video and move around if you ask them too. It's an e-commerce store that definitely offers something new, and not only for voyeurs...

The other brand that tries something different althought not new for a fashion brand, is Passionata which will stream live on the Web its catwalk that will take place at the end of the month in Paris.

Prospect Denim has launched a basic but lovely designed website to present its new collection.

There isn't much to do on the site apart exploring the denim collection. There is a promising "Purchase" button in the top navigation menu, but at the moment if you click it you just get disappointed and rather annoyed, as the functionality is still under construction. Wouldn't it be better to add the button at a later stage, with the e-commerce system in place instead of disappointing the visitors? It's as simple as that...

The agency is MediaBoom

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From Australia, the OriginalsFestival, a online pixel graphics game by Adidas and Vice which lets you create your own music festival.

You have a budget of 100k, that you have to use to a) put together your own dream festival line-up from a pool of around 200 bands, b) book the venue c) design the promo poster d) book the after-party band or DJ.

A lingerie collection and the peace in the world

Viral Harvey Nichols

Diesel's disco dance lessons

Nike Supersonic: run faster to party

Human After All

Dim Dim girls: Rugby for women

Play with Lacoste and win

Diesel Denim Dating

Nudie Jeans fit guide

The Shopping Boys

Cicatriz video e-commerce

Puma, don't slow down

Levi's caught in the sex trap

Love is just a game...

Nike, Laser Engineered

Guerrilla action finds new advertising spaces

Do you believe in 5?

Benetton talks blogs

Submit yourself for the Boule

10061, Timberland gets into art

Nike, hybrid but lovely (and smart)

One more reason to love winter

Diesel is recruiting...

Gucci, welcome to Web 2.0

Levi's, music is inspiration

Online lifestyle magazine for Hugo

Jeans Take Shape

The Levi's Truth Booth

Adidas, wanna play?

Forget Pacman, now it's Pakman!

You're faster than you think

Nike launches video podcasting push

Buzz marketing ideas Adidas football

Nike Zoooooooms the building

Bread is life

Nike: always on the run

Nike Football: the vending machine

Levi's, get the original

Tommy Hilfiger on air in Europe

Lee Jeans, viral ideas for you career

Nike, fresh Air Max viral videos

iPod your baby

Are looking for more cool interactive ideas? Check the archives