June 13, 2009
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| Happy Birthday Mr Perry |
Fred Perry brand is online with a website to celebrate the 100th anniversary of Mr Perry's birth. Very interesting work at first sight. But after a few clicks around you realize the whole thing is pretty flat.
Continue reading... "Happy Birthday Mr Perry"
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June 10, 2009
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| The Uniqlo calendar |
Another interesting online project from Uniqlo. After "the clock" and "the map", it's time for "the calendar".
The website at the moment is pretty basic: landscapes across Japan are featured with tilt-shift style photos. If you click on the photo it becomes a mosaic, and you can discover an Uniqlo item that matches the color of the tile. As usual (at least for the Japanese brand) e-commerce is then just one click away.
Continue reading... "The Uniqlo calendar"
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June 02, 2009
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| Palmeiras, where's the shirt? |
In Brazil, Adidas is running a Cluedo style game to support the launch of the Palmeiras replica. A video announced a few weeks ago that the Palmeiras shirts have misteriously disappeared. And the team supporters can help finding the guilty thief.
On Minha Segunda Pele (My second skin) visitors are challenged to find out which of the weird Palmeiras supporters has stolen the shirts of the club.
Continue reading... "Palmeiras, where's the shirt?"
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May 30, 2009
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| Fashion against AIDS by H&M |
In Sweden, H&M has launched a project to collect funds and drive awareness around the HIV virus. Fashion against AIDS features a special t-shirt collection designed by a series of international music artists (Tokio Hotel and Cyndi Lauper among the others).
The website is pretty straightforward, you have the celebrities and the t-shirts you can immediately buy through the online store.
Continue reading... "Fashion against AIDS by H&M"
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May 28, 2009
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| Nikesportswear Stories |
I'm happy to share with you our latest work to present the Nikesportswear Summer collection to the Italian audience and drive awareness (and possibly sales :-) through Nikestore.com.
On Nikesportswear Stories we tried to bring to life the concept behind the NSW which is "designed for sport remixed for life". We shot a super fast series of photos with two athletes (a volleyball player and a footballer) and two DJs, showing them in moments of their daily life.
Continue reading... "Nikesportswear Stories"
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| Uniqlo Tokyo Fashion Map |
To begin this post I think i'll stole a quote from Agency Republic's Gemma Butler while voting last One Show Interactive: "There could be a Nike category in every festival". Being myself a big fan of Uniqlo's interactive stuff, i'm amazed on how often they're releasing such amount of high quality stuff, maybe festivals should think of another Uniqlo category too.
I think this "Uniqlo Tokyo Fashion Map" project is a follow-up to the Uniqlo Parka one released last February, and although reminds me a little of that Nike "Pass the ball" project i cannot but loving how Uniqlo makes fun of each and everyone of their catalogs while using amazing skills of data visualization.
Continue reading... "Uniqlo Tokyo Fashion Map"
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May 10, 2009
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| The web of Chanel n. 5 |
The legend of Chanel n.5 lives again on the Web with a micro-site which tries to go beyond a TV spot that is such a dejavu. For such an iconic perfume I would have expected a touch of innovation that is definitely not there in the commercial and not even in the extended version available on the Web.
On the other side, I think that the contents on the website represent exactly what a Chanel n. 5 fan would like to discover. And here the discussion begins...
Continue reading... "The web of Chanel n. 5"
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May 04, 2009
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| Futsal according to Adidas |
In Japan, Adidas is promoting the 2009 edition of Sala Festa (a futsal tournament with an heavy touch of fashion and music) with a weird mini-website.
Actually the online experience is all about an alienating animation with monsters and balls rolling across the screen, but it is definitely worth a quick visit.
Continue reading... "Futsal according to Adidas"
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April 27, 2009
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| Uniqlo Polo Now |
From Japan, a new interesting project by Uniqlo. How to make a polo collection cool just playing with some good photos and a great sound design.
And e-commerce store, as usual, is just one click away.
Continue reading... "Uniqlo Polo Now"
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April 19, 2009
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| Lacoste gets cool |
Strange but true, Lacoste is becoming (or coming back) as a cool brand, at least online, and/or at least for its latest website. The campaign was shot by Terry Richardson, and this is already a good start.
The website visuals look very familiar to me, with a strong mix of white, red and green. I like the way the collection is presented. I like the weird messages all around the screen. I like the music in the transitions among sections. I just don't like the advergame, it looks like it has been forced into the site. It simply doesn't fit.
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| Rated Rookies clicks! |
Selling t-shirts online is getting harder and harder because of the growing competition. T-shirt artworks matter (of course!) but you need a further push to succeed. Being able to generate word of mouth is the first element that comes into my mind. But the key is to have a good website where the click&buy button is right there where it can trigger consumers' compulsory shopping instinct.
Check out the Rated Rookies website. It's a t-shirt collection showcase, nothing more but the point is that everything is simple and nicely done.
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April 14, 2009
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| Surf with O'Neill |
O'Neill is online with a new website, refreshing and young as the brand aims to be. From the first click you have to decide whether you want to discover the women or the men version, and this is already an important decision that has been taken (by the brand, not by the consumer :) as, in my opinion it's a bit brave yet praiseworthy to separate in such a strong way the two experiences.
Continue reading... "Surf with O'Neill"
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April 08, 2009
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| Swap jerseys |
Soccer and rugby players use to swap jerseys after every game and this is the main point for a new campaign released by Adidas in New Zealand.
The Super 14 is the largest rugby union football club championship in the southern hemisphere, so to promote their 2009 edition Adidas released this quick microsite called Super 14 Jersey Swap where you can win some free game tickets for the tournament and also swapping (for real) your jersey with a player at the game, exactly as they do in the site.
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March 26, 2009
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Adidas House Party - Simpsons edition
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March 25, 2009
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NIKEiD Troupe Battle
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March 24, 2009
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Sofia Coppola and Miss Dior
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March 21, 2009
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Drag & drop shopping
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March 20, 2009
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H&M catwalk and Facebook
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March 12, 2009
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The dancing t-shirts
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March 08, 2009
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Uniqlo Barbie style
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Home shopping according to H&M
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New look for K-Swiss
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March 05, 2009
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Amazing tricks by French Nike athletes
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March 03, 2009
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Beams Women gets 25
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February 23, 2009
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The Cortez Brothers
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The Adi lookbook
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February 18, 2009
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Uniqlo Parka Style 1000
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February 07, 2009
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Bjorn Borg, let's break up!
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February 06, 2009
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Onitsuka Tiger launches the Zodiac Race
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February 01, 2009
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Closed Jeans is open to celebrities
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January 31, 2009
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The world of Windsor
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January 15, 2009
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60 years of Puma
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December 30, 2008
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Jag Jeans
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December 26, 2008
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The real NIKEiD City
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December 18, 2008
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Introducing... Nike Goal for the iPhone
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December 15, 2008
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The Uniqlo grid
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December 12, 2008
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Goldenhook : choose your grandma
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December 10, 2008
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Kapsule by Karl
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December 09, 2008
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Victoria's Secret widget
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December 08, 2008
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Fiat 500 by Diesel
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November 26, 2008
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Uniqlo meets Cirque du Soleil
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Pink is the new..
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November 25, 2008
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Hologram of French goalkeeper by Adidas
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November 14, 2008
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Lego Fashion Show for JCDC
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November 10, 2008
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Red bubbles for H&M
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October 21, 2008
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Pull and Bear's eco touch
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September 25, 2008
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Diesel's Dirty 30 party
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September 24, 2008
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United Colors of Uniqlo
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September 22, 2008
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The Tutuanna Melody
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September 18, 2008
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The 501 is back
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September 16, 2008
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Adidas' secrets of style
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September 15, 2008
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The science of sexiness
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September 10, 2008
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Agent Provocateur Experience
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Foot Locker Evolve (Nike Tuned 10)
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August 24, 2008
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Browse like an Egyptian
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August 22, 2008
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It's Closed, but it's great
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August 17, 2008
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Wonderbra: D to G Mosaic
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July 28, 2008
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Topshop and The Newton Machine
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July 27, 2008
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This is not a jersey
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July 22, 2008
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The Chanel 2.0 world
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July 13, 2008
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Cartier, love anaesthetized
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July 07, 2008
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Converse, there is more than the Index
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May 28, 2008
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Kobe jumps
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May 27, 2008
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Levi's Mix it Up
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May 26, 2008
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Future Tennis according to Lacoste
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May 16, 2008
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Louis Vuitton Journeys
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April 27, 2008
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Levi's Copper waste
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April 19, 2008
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The Ecco endless walk
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April 07, 2008
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How do your Crocs look like?
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March 30, 2008
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The Run Revolution
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March 24, 2008
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Levi's Cut to Reveal You
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March 16, 2008
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Damn soccer boots
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March 09, 2008
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Converse says Thank you!
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AdiDiesel: 83 time wasters
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February 28, 2008
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The Gap in the Sound of Color
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January 29, 2008
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Freerunning according to K-Swiss
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January 14, 2008
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Agent Provocateur and KnickerPicker: lingerie 2.0
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January 08, 2008
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Prospect Denim: visit now, buy later
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January 06, 2008
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Adidas Originals, it's your Festival
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December 17, 2007
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A lingerie collection and the peace in the world
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December 06, 2007
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Viral Harvey Nichols
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October 17, 2007
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Diesel's disco dance lessons
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October 07, 2007
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Nike Supersonic: run faster to party
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Human After All
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September 11, 2007
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Dim Dim girls: Rugby for women
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September 02, 2007
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Play with Lacoste and win
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July 11, 2007
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Diesel Denim Dating
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July 07, 2007
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Nudie Jeans fit guide
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June 23, 2007
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The Shopping Boys
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May 21, 2007
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Cicatriz video e-commerce
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April 18, 2007
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Puma, don't slow down
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April 15, 2007
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Levi's caught in the sex trap
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February 04, 2007
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Love is just a game...
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January 04, 2007
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Nike, Laser Engineered
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December 12, 2006
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Guerrilla action finds new advertising spaces
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November 21, 2006
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Do you believe in 5?
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November 08, 2006
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Benetton talks blogs
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November 02, 2006
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Submit yourself for the Boule
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October 31, 2006
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10061, Timberland gets into art
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October 12, 2006
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Nike, hybrid but lovely (and smart)
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October 09, 2006
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One more reason to love winter
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September 25, 2006
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Diesel is recruiting...
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September 04, 2006
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Gucci, welcome to Web 2.0
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August 18, 2006
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Levi's, music is inspiration
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August 17, 2006
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Online lifestyle magazine for Hugo
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August 16, 2006
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Jeans Take Shape
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May 18, 2006
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The Levi's Truth Booth
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April 04, 2006
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Adidas, wanna play?
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November 24, 2005
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Forget Pacman, now it's Pakman!
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November 10, 2005
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You're faster than you think
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November 07, 2005
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Nike launches video podcasting push
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November 03, 2005
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Buzz marketing ideas Adidas football
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October 05, 2005
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Nike Zoooooooms the building
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September 27, 2005
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Bread is life
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September 21, 2005
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Nike: always on the run
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September 19, 2005
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Nike Football: the vending machine
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September 13, 2005
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Levi's, get the original
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Tommy Hilfiger on air in Europe
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September 08, 2005
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Lee Jeans, viral ideas for you career
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August 26, 2005
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Nike, fresh Air Max viral videos
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August 15, 2005
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iPod your baby
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Are looking for more cool interactive ideas? Check the archives
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