If you want to learn everything on @d:tech, then go toMarketingFix: @d:tech Gossip and Photos where Jack and Rick have posted pics and comments on the event. I remember attending the event in Amsterdam a couple of years ago. It was a lot of fun, especially because I was there on account of ClickZ…
Nike dominated this year’s Cyber Lions Adage winning seven Lions for work in four different countries. “If this continues, this is going to become the Nike festival, at least on the cyber side” remarked Cyber jury president Marco Tinelli of Paris agency FullSIX. More information concerning the Web sites awards can be found on Brand Republic while the complete list of awared Cyber Lyons is on Le Journal du Net (fr).
As Anita Jain reports on Crain’s New York Business Doubleclick has survived the dot-com bust and massive reductions in its staff, and is on track to post its first annual net profit.
Icelandic feminists and women in general have decided to take Icelandair to court. The Centre for Gender Equality and The Icelandic Women’s Rights Association, are suing Icelandair for allegedly violating the recently-passed Equal Rights Act with its advertising. As reported today on Yahoo! News “Some of Icelandair’s campaigns where Icelandic women are presented as sex objects obviously violate the laws. By using word games the company is suggesting that Icelandic women are loose or promiscuous“.
As reported today on Hollywoodreporter.com Universal Pictures are heavily using the online space to promote the upcoming movie “The Hulk“. In particular, the green hero will appear on the Yahoo! network in a series of rich media ads. I went on Yahoo! and I saw the ads (Screenshot 1 | Screenshot 2 | Screenshot 3 ) and I can tell you I like to things: first, you can choose whether or not to listen to the music and, second, you can tell Yahoo! what you think about the ad. What I disliked it’s that ad itself, too confusing and somehow annoying. To summarize, a good idea, a disappointing layout. By the way, Universal Pictures as also signed a Deal with Mastercard for limited edition credit card branded The Hulk. How can you live without it?
In rich media ads,
Andrew Goodman presents on SearchEngineGuide.com: The Seven-or-So Habits of Highly Profitable PPC Campaigns. In the article the author summarizes seven characteristics that successful search engine advertising campaigns have in common.
Until June 13th Klm, the Dutch airliner, runs on its Web sites the game Scratch & Win. In order to write an article for MyTech.it (published today) I’ve asked the company a couple of questions on the advergame. These are the answers I received from Youssef Eddini, Head of Staff & Press Commercial. Do you run the campaign world-wide? The game is live in 38 countries world-wide. How many tickets are you giving away? In each country participants can win tickets to various European destinations. Which is the agency that created the campaign? Avance Interactive B.V. A company based in Hilversum, the Netherlands. How many people have been playing the game since its lauch? And how many do you expect will be playing it in the future? Several 10.000′s of people worlwide. We see that especially in Italy and Germany people are very interested to play online games. What is the goal KLM wants to reach with this campaign? Is it branding? Online tickets sales? Both? We’d like to offer our visitors to the website and the subscribers to our newsletter interactive entertainment on a regular basis plus a chance to win interesting prizes. I’ve seen that KLM has often used online campaigns to promote its brand. What’s the company’s attitude towards online advertising? Online advertising is used as a regular part of our total communications mix and is present in almost all of our campaigns. Do you believe it’s an effective way to connect with customers? The effectiveness of online advertising differs per objective and target group of course. With KLM’s current drive to increase the number of online transactions dramatically, the online audience has a higher likelihood of actually using our online products and services. Coverage within that online target group is therefore very important to us. In particular, do you trust advergames and advertainment to help you reaching your marketing goals? Advergames and advertainment support the attractiveness of your site. As long as the entertainment offered on the site bears relevance to the product offering, we do believe it support actual conversion to sales. And you, what are you waiting for? Scratch & Win
Richard Linnett reported yesterday on AdAge that ESPN is reporting some success in selling its broadband streaming video feature ESPN Motion. Lexus, Gatorade, Universal Pictures and Warner Brothers have already decided to buy an ad space on the product.
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