In the following video, look closely at the guy, till the end :
The first experience will put you in the seat of B.A. Baracus driving the iconic van throughout the maps of some world’s main cities. It’s on YouTube, with the 3D Google Earth plug-in, and it is aimed at promoting the upcoming movie The A-Team.
The second experience will put you in the seat (saddle) of a Harley-Davidson, to let you enjoy a ride through 360° videos. The site has been developped to promote the new Touring range of the legendary motorcycle manufacturer.
You may have experienced (suffered ?) some hoaxes on this April fools’ day… Among the pranks and fakes issued by media publishers and brands today, Nike got my vote. To be fully transparent, I must (re)say, not only Nike is my client, I am also a big fan of the brand, nevertheless I didn’t work on that project and I truly liked it when I discovered it today. If you have always wondered where the air of the Nike Air shoes is coming from, Nike revealed its secret today :
For once, my post won’t be around social media, neither brand content nor digital innovation. Today I am sharing a very nice online media campaign, very well executed by my friends from Duke. They did a great job for Nissan Qashqai. Have a look today on French Yahoo and Msn, and click on the banner, to get the full visual experience.
Lego just released this very nice short film, directed by brilliant Leigh Marling / Blue Source, called Cl!ck :
The movie celebrates the Eureka moment, the generation of great ideas, what Lego calls a Click moment, and invites you to visit the hub of the program, www.legoclick.com, a virtual canvas of ideas, inspired moments, quirky stories, solutions and tips, working as a collaborative plateform to inspire people.
13eme rue is a French Tv channel specialized in thriller, action and supense. They just launched a provocative site which, for information and warning, is rated 16+. You start by hiring a professional killer (I suggest Monika or Oliver…) to kill one of your friend …
You give details and a picture of your target, and one of yourself. You will then be able to watch the violent execution, as the site allows a movie personalization, via a 3D integration of the picture. Your victim receive a mail with a link to the site, and after he has watched the video, he is invited to investigate who is behind this crime, and can possibly release a new sequence.
Today Nike Sportswear is releasing two new videos -Adverblog readers are the first to discover- to promote its Hoodie AW77, a sweatshirt. Each one presents the success story of a French athlete in a non traditional way. I accept I may not be entirely objective as it is a French campaign I am working on, but I really think Duke made a great job. Good concept of storytelling, cool graphics, and nice music conception. The first one is on the Man United left wingback Patrice Evra. Here is his story :Nike Sportswear : Patrice Evra pour AW 77
Season 4 premiere of Dexter airs on September 27 on Showtime, and one of the ways for the American pay tv channel to announce it is quite fun and simple. Remember when you were playing “where is waldo?” …
That is a cool and clever way to use YouTube deep link feature. via
Remember the T-Mobile dance at Liverpool Street Station for their Life’s for Sharing campaign ? Then there was the Trafalgare square karaoke, where they made 13 500 people sing Hey Jude. Well, it looks like the telecommunications brand is getting specialized in dancing flashmobs. They are back with the Oprah’s Season 24 Kickoff Party, which took place in Chicago 6 days ago :
If you want more details on this T-Mobile action you can have a look on Oprah’s website. Here. While the concept is no longer original, and one can easily get tired of it, I must admit the images are impressive, especially if you consider this is for a tv show season kick off. Update: The Youtube video is no longer available due to a copyright claim by Harpo, Inc., we have embedded an approved version found on ViralBlog
Guess what … Some other racing games ! But this time you don’t drive usual cars. In the Red Bull one, you drive a soap box.
This site is pretty nice and the 3D environment is very well produced. The visuals and the all atmosphere really remind me of Little Big Planet ones. You can build your own soap box, your own track, customize your avatar, and compete against others. The game is to promote the soap box races that Red Bull is running across Europe.
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