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Author Archives: Laurent

Marca WC interactive calendar

on June 8, 2010 by Laurent Comments provides an original interactive calendar for the World Cup. It’s nice, dynamic and ergonomic. It remains intuitive, you get access to all the information in one screen. This wheel is a good work of infographics.

Axe Rise Up : Look closely at this guy

on June 2, 2010 by Laurent Comments

In the following video, look closely at the guy, till the end :

Read more…

Hit the road

on May 18, 2010 by Laurent Comments

The first experience will put you in the seat of B.A. Baracus driving the iconic van throughout the maps of some world’s main cities. It’s on YouTube, with the 3D Google Earth plug-in, and it is aimed at promoting the upcoming movie The A-Team.

The second experience will put you in the seat (saddle) of a Harley-Davidson, to let you enjoy a ride through 360° videos. The site has been developped to promote the new Touring range of the legendary motorcycle manufacturer.

The Secret behind Nike Air

on April 1, 2010 by Laurent Comments

You may have experienced (suffered ?) some hoaxes on this April fools’ day… Among the pranks and fakes issued by media publishers and brands today, Nike got my vote. To be fully transparent, I must (re)say, not only Nike is my client, I am also a big fan of the brand, nevertheless I didn’t work on that project and I truly liked it when I discovered it today. If you have always wondered where the air of the Nike Air shoes is coming from, Nike revealed its secret today :

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Nissan Qashqai (very) rich media

on March 15, 2010 by Laurent Comments

For once, my post won’t be around social media, neither brand content nor digital innovation. Today I am sharing a very nice online media campaign, very well executed by my friends from Duke. They did a great job for Nissan Qashqai. Have a look today on French Yahoo and Msn, and click on the banner, to get the full visual experience.

A permanent link for the demo here. As Martina says “either you create online media that make the difference, or you just invest your money somewhere else” !

Lego Click and the Big Ideas

on January 12, 2010 by Laurent Comments

Lego just released this very nice short film, directed by brilliant Leigh Marling / Blue Source, called Cl!ck :

The movie celebrates the Eureka moment, the generation of great ideas, what Lego calls a Click moment, and invites you to visit the hub of the program,, a virtual canvas of ideas, inspired moments, quirky stories, solutions and tips, working as a collaborative plateform to inspire people.

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File under:

I killed a friend

on October 22, 2009 by Laurent Comments

13eme rue is a French Tv channel specialized in thriller, action and supense. They just launched a provocative site which, for information and warning, is rated 16+. You start by hiring a professional killer (I suggest Monika or Oliver…) to kill one of your friend …

You give details and a picture of your target, and one of yourself. You will then be able to watch the violent execution, as the site allows a movie personalization, via a 3D integration of the picture. Your victim receive a mail with a link to the site, and after he has watched the video, he is invited to investigate who is behind this crime, and can possibly release a new sequence.

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Nike Sportswear AW77 (France)

on September 17, 2009 by Laurent Comments

Today Nike Sportswear is releasing two new videos -Adverblog readers are the first to discover- to promote its Hoodie AW77, a sweatshirt. Each one presents the success story of a French athlete in a non traditional way. I accept I may not be entirely objective as it is a French campaign I am working on, but I really think Duke made a great job. Good concept of storytelling, cool graphics, and nice music conception. The first one is on the Man United left wingback Patrice Evra. Here is his story :

Nike Sportswear : Patrice Evra pour AW 77

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Where’s Dexter ?

on September 15, 2009 by Laurent Comments

Season 4 premiere of Dexter airs on September 27 on Showtime, and one of the ways for the American pay tv channel to announce it is quite fun and simple. Remember when you were playing “where is waldo?” …

That is a cool and clever way to use YouTube deep link feature. via

Oops T-Mobile did it again

on September 15, 2009 by Laurent Comments

Remember the T-Mobile dance at Liverpool Street Station for their Life’s for Sharing campaign ? Then there was the Trafalgare square karaoke, where they made 13 500 people sing Hey Jude. Well, it looks like the telecommunications brand is getting specialized in dancing flashmobs. They are back with the Oprah’s Season 24 Kickoff Party, which took place in Chicago 6 days ago :

If you want more details on this T-Mobile action you can have a look on Oprah’s website. Here. While the concept is no longer original, and one can easily get tired of it, I must admit the images are impressive, especially if you consider this is for a tv show season kick off. Update: The Youtube video is no longer available due to a copyright claim by Harpo, Inc., we have embedded an approved version found on ViralBlog

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