Season 4 premiere of Dexter airs on September 27 on Showtime, and one of the ways for the American pay tv channel to announce it is quite fun and simple. Remember when you were playing “where is waldo?” …
That is a cool and clever way to use YouTube deep link feature. via
Remember the T-Mobile dance at Liverpool Street Station for their Life’s for Sharing campaign ? Then there was the Trafalgare square karaoke, where they made 13 500 people sing Hey Jude. Well, it looks like the telecommunications brand is getting specialized in dancing flashmobs. They are back with the Oprah’s Season 24 Kickoff Party, which took place in Chicago 6 days ago :
If you want more details on this T-Mobile action you can have a look on Oprah’s website. Here. While the concept is no longer original, and one can easily get tired of it, I must admit the images are impressive, especially if you consider this is for a tv show season kick off. Update: The Youtube video is no longer available due to a copyright claim by Harpo, Inc., we have embedded an approved version found on ViralBlog
Guess what … Some other racing games ! But this time you don’t drive usual cars. In the Red Bull one, you drive a soap box.
This site is pretty nice and the 3D environment is very well produced. The visuals and the all atmosphere really remind me of Little Big Planet ones. You can build your own soap box, your own track, customize your avatar, and compete against others. The game is to promote the soap box races that Red Bull is running across Europe.
This campaign is to support the launch of Doritos new product innovation: a limited edition mystery flavour, “ID3″, that consumers have to guess . Once again, when the tortilla chips brand owned by PepsiCo plays with technology, it does it in a consistent and relevant way, not just as a pretext. As you will see in this case, it does not do things half. I must say I am quite impressed by the level of production of this campaign. I like the way it mixes interactive first person video as well as 3D tools. Adding the integration of personal content, thanks to Facebook Connect, Doritos delivers a successful immersive experience.
Although the phenomenon of data visualization is far from new, this is a very well executed application for a branded purpose. It shows it is not only limited to IT, artistic, or research fields but can also perfectly illustrate a message in a FMCG environment. In this case urge people to take into consideration where the food they eat comes from, and the impact it possibly has, from an economic, environmental and social point of view.
To promote its next video-game developped by Radical Entertainment called Prototype (to be released in Europe in June), Activision makes you live a unique experience. You can check by yourselves by going on the dedicated website, where you will be asked to connect to your Facebook account. I won’t tell you too much about the result not to ruin the effect. I think it is a nice move by the Belgian creative agency One Million Dollars, that managed to go beyond the nice, clean, graphic trailer, by offering something else, through a clever integration of Facebook.
As you might remember, BMW already played with 3D animation. Well, it seems that when the German automotive company gets into innovative projects, they never do things by halves. In UK, they ‘ve adapted their “Expression of Joy” campaign on many supports and technologies. One to notice is the Augmented Reality application : You can start the experience here. I admit they are not the first brand to use AR, but in my point of view the all campaign remains consistent, especially regarding the positioning of the product, and shows a nice execution. Note that the BMW group already used this technology in Germany for their Mini brand. They have also explored this field for some years now, in a very interesting industrial and service perspective.
Tribal DDB has recently launched a crazy advergame for Airwaves in France. In an interactive video, you play Chlorophyllo, a Mexican wrestler who gets his strength from the main ingredient you can get in Chloromenthol Airwaves gum. You need to fight the evil Dr Mano Negra, who wants to get the secret of your power, rule the world etc…
The art direction is nice, the script and the gameplay are very simple (too simple?), the prize (a trip to Cancun) is attractive : that sounds like a good recipe for a catchy campaign.
Sony Computer Entertainment recently released Killzone 2 on Playstation 3, and has been using quite an original way to promote this First Person Shooter videogame. Considering that Killzone scenario are more or less about repelling total invasion by enemies (Helghast forces), Sony brought this scheme online, with a dedicated webgame.
You can register on the killzonewebgame page, install a Killzone toolbar on your browser and be ready to fight ! While you are browsing the internet, you may get under attack at any time, if you decide to engage the fight, Helghast forces appear in your window. Basically, you then need to get rid of them.
(As a forewarning I have to make it clear this is a campaign I’ve been working on with my agency Mindshare Paris) Nike is currently running a campaign for Nike Sportswear called V is for Victory, to promote their Track Jacket. Nike France produced two nice viral videos, which, as you will see, are typically French ! Here is the very last one released today, where you can see Hatem Ben Arfa, top class football player at Olympique de Marseille, playing petanque (I told you it was very French !) his own way as he scores an amazing point :
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