Author Archives: Laurent

Cadbury round YouTube player

To promote its roll pack, Cadbury is using the YouTube video player its own crazy way.

Kind of a way to think “out of the box”. Too bad you can’t embed it, as it just a technological optical illusion, but one can enjoy the little bit of non sense fun and craziness the chocolate brand provides once again. This campaign has been rolled out by Saatchi & Saatchi for Cadbury Australia.

Disneyland Paris : They are coming

Great use of Facebook Connect by Disneyland Paris to celebrate the arrival of the New Generation in the French theme park. Pixar characters arrive on your Facebook wall. Nothing revolutionnary, but well executed, nice and entertaining.

Marca WC interactive calendar

Marca.com provides an original interactive calendar for the World Cup. It’s nice, dynamic and ergonomic. It remains intuitive, you get access to all the information in one screen. This wheel is a good work of infographics.

Axe Rise Up : Look closely at this guy

In the following video, look closely at the guy, till the end :

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Hit the road

The first experience will put you in the seat of B.A. Baracus driving the iconic van throughout the maps of some world’s main cities. It’s on YouTube, with the 3D Google Earth plug-in, and it is aimed at promoting the upcoming movie The A-Team.

The second experience will put you in the seat (saddle) of a Harley-Davidson, to let you enjoy a ride through 360° videos. The site has been developped to promote the new Touring range of the legendary motorcycle manufacturer.

The Secret behind Nike Air

You may have experienced (suffered ?) some hoaxes on this April fools’ day… Among the pranks and fakes issued by media publishers and brands today, Nike got my vote. To be fully transparent, I must (re)say, not only Nike is my client, I am also a big fan of the brand, nevertheless I didn’t work on that project and I truly liked it when I discovered it today. If you have always wondered where the air of the Nike Air shoes is coming from, Nike revealed its secret today :

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Nissan Qashqai (very) rich media

For once, my post won’t be around social media, neither brand content nor digital innovation. Today I am sharing a very nice online media campaign, very well executed by my friends from Duke. They did a great job for Nissan Qashqai. Have a look today on French Yahoo and Msn, and click on the banner, to get the full visual experience.

A permanent link for the demo here. As Martina says “either you create online media that make the difference, or you just invest your money somewhere else” !

Lego Click and the Big Ideas

Lego just released this very nice short film, directed by brilliant Leigh Marling / Blue Source, called Cl!ck :

The movie celebrates the Eureka moment, the generation of great ideas, what Lego calls a Click moment, and invites you to visit the hub of the program, www.legoclick.com, a virtual canvas of ideas, inspired moments, quirky stories, solutions and tips, working as a collaborative plateform to inspire people.

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I killed a friend

13eme rue is a French Tv channel specialized in thriller, action and supense. They just launched a provocative site which, for information and warning, is rated 16+. You start by hiring a professional killer (I suggest Monika or Oliver…) to kill one of your friend …

You give details and a picture of your target, and one of yourself. You will then be able to watch the violent execution, as the site allows a movie personalization, via a 3D integration of the picture. Your victim receive a mail with a link to the site, and after he has watched the video, he is invited to investigate who is behind this crime, and can possibly release a new sequence.

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Nike Sportswear AW77 (France)

Today Nike Sportswear is releasing two new videos -Adverblog readers are the first to discover- to promote its Hoodie AW77, a sweatshirt. Each one presents the success story of a French athlete in a non traditional way. I accept I may not be entirely objective as it is a French campaign I am working on, but I really think Duke made a great job. Good concept of storytelling, cool graphics, and nice music conception. The first one is on the Man United left wingback Patrice Evra. Here is his story :

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