In the UK Nokia is online with a new website to present its E71 model. Wieden + Kennedy and Hi-res! are the agencies which commissioned four films to bring to life the concept of “Beautiful Connections” that characterizes the phone.
The result is a website made of four very beautiful videos and not much else. What I mean by this is that weirdly enough, the information about the mobile phone is almost non existent on the site. You get only two images of its design and that’s it. I have contrasting feelings about marketing initiatives that mix art and advertising. As usual I have a very pragmatic approach, and I appreciate and understand them only when the brand and the product fit the artwork. In Nokia’s case the video do a nice job in visualizing the idea of beautiful connections, but the website lacks the step further not connecting the phone with the same idea. What do you think? Am I too radical in my opinion? Or am I too conservative thinking that adding technical information about the phone will banalize the experience?
Pepsi launches a new challenge to users who are eager to generate content. In Spain the soft drink is running a competition which invites visitors to design the layout of a Pepsi can. The best design will be actually put in production and the Pepsi can will be distributed throughout Spain. The contest’s idea is not extremely original, but can still result quite inspiring for young, undergraduate illustrators. Unfortunately the appeal of the whole contest is somehow lowered by a website not as nice and appealing as it should have been.
Fashion and art, fashion and technology. We are all doing (or trying to do) the same thing. Today I’ve discovered 10061.com a new site launched by Arnold Worldwide for Timberland which focuses on a series artistic efforts around the popular boots. The videoart project involves five artists who created videos and limited edition versions of the Timberland’s boots which will hit the market beginning next year. The community side of the site is very much aimed at the US market, as you can also tell by checking the places where submissions come from.
Renault is working on a concept for a new version of its Twingo model. They have recently presented the concept car in Paris, and they are now creating buzz around it with a promotional site very much focused on the mix between art and innovation. The site is nicely designed with dark colours, futuristic shapes, and a great soundtracks which emotionally engages the visitors.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen