JC Penney is not the fanciest retail store on earth. And QR codes are not the most user friendly advertising gimmick out there. But I must say that I really like this idea of “Santa Tag”. A sticker with a personalized QR code that can be scanned to record a personalized voice message that gift recipients will be able to scan themselves to listen to the recorded message. Read more…
It’s early November, and the first Christmas commercial allready popped up. You might find that annoying, untill you see the actual commercial. It’s touching and fun, and set’s the bar for all others this season. Read more…
I know I arrive a few days later than due, but I’d like to wish Merry Christmas to everybody sharing this amusing website created by Gringo for Coca-Cola Brazil.
The site allows you to send amusing animated Christmas cards wishing love, health, luck etc… to your relatives and friends. Video plays an important role in the mechanism, as you have an elf at your disposal to deliver your friends with a personalized message.
Who said you can’t buy a Xmas present at IKEA? Maybe you won’t get something fancy, but if you lack money and ideas I think you should still have a look at the shopping guide they launched in Sweden.
Even if won’t find a present, at least you’ll discover a simple but well done product presentation.
Looks like it’s time to start posting about Xmas stories. The first one I’d like to share comes from Muji, a Japanese brand I’m simply addicted to. To promote the range of small Christmas gifts they are selling they have created a very simple website of just two pages.
Every week from now to the end of the year you can download a Xmas song for free. Also you can get yourself a wide range of wallpapers all featuring the toys and the gadgets of the Muji Christmas collection.
If you are looking for an original, vintage and nicely cheesy way to wish Merry Christmas to your friends, I reccomend using the Big Spaceship video card generator. The default card is perfect for Web 2.0 fans, but you can personalize the videos and add your own messages to run as subtitles.
Starbucks is online with its new Christmas campaign: it’s Red Again. The site is nice. I know this sounds like a simplicistic (silly) comment, but it’s really what I think. I mean, it’s nice in the sense that to me it delivers a nice Xmas experience. It’s not innovative, it doesn’t come up with a new crazy creative concept, but it works perfectly to feel Christmas coming. You can send personalized cards to your friends and you can explore (and share) Christmas traditions from around the world. I also very much like the design which is warm and somehow vintage. The agency behind it is Wieden + Kennedy who worked together with Odopod for the development.
Create your own, personalized and most of all, “sexy” Christmas card with the latest Lynx viral idea created by Dare. Just visit www.lynxmas.com. Nice idea, I’m sure men will love it, and women will ignore. The negative aspect is that having the girls spelling the message just takes too long.
EVB showcases its ability in creating online entertainment in a special Christmas minisite where visitors are challenged to create Christmas crafts. I must admit I’m really bad in crafting in real life, and my performance wasn’t much better in the virtual world, as you can see from the picture above. Anyway I had fun and I think the tool is extremely well done, so it the end this is what really matters
This year Starbucks is again online with its Christmas minisite named “The Red Cup“. Created by Wieden + Kennedy the site presents every day a fresh Xmas related tip. From tree decorating to fire building and ice skating, Starbucks provides you with all the indications to get the best out of Christmas time. The Red Cup is online since the beginning of November, and it’s part of an integrated marketing strategy Starbucks carries out every year during the holidays season. The site features an “emotional” approach and surely delivers an excellent brand experience. On his blog Paul Williams share some behind the scenes of the campaign. Also on AdWeek you can read more about the effort. What is curious to me is that here in Europe the most famous “red cup” is actually the Nescafe one…
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