Thanks to my Diesel friends Matteo and Richard for sharing these videos created for the Human After All campaign. Space dinner is definitely my favourite. They have been created for the Web, but probably they will find some air time in movie theatres as well. The agency is Surface 2 Air and the production company is Partizan.
Fuel for Life finally got legalized, the teaser phase is over and the new fragrance has been unveiled. If you go on Diesel.com you’ll see how they’ve decided to take a new, unusual approach to communicate a perfum, with six short videos extremely emotional and in a way cryptic.
The key question is: are you alive? You can find out the answer watching the series of brilliant videos, or browsing through a site that requires quite an effort to be fully experienced (and understood).
Fuel For Life is coming. And there’s Diesel behind it. This time I have no insider’s insights to share, as I don’t know (yet) what Fuel for Life is about (maybe). I can just show you a beautiful video (by Phil Hansen), and point you to the website of the Society against Legalization. And this is a new video posted this afternoon…
Diesel is online with the Fall Winter Denim collection and it’s all about dating. Ok, ok, I’m biased, but I like it a lot… I loved the campaign concept since the very first moment I heard about it, and now that I see how it has been implemented by Wysiwyg on the site, I’m even more convinced it’s a very cool idea. As I said, the campaign concept is all about dating. Each denim model has his/her own characteristics and personality and is looking for the ideal partner. If you like one of the models, don’t be shy, and email him or her, who knows, maybe you’ll get an answer… The copy in the product site is brilliant, as you can see from the capture below. Of course, there’s also a Web 2.0 side of the project, which is only for over 18 people If you’re looking for a partner, you can upload your photo and your profile and be featured in the gallery on the site… Congrats to my friends in Diesel and to Wysiwyg for the great work!
Didn’t I tell you I was working on something cool & sexy? Check out www.diesel.com to see what’s going on… It’s sexy, it’s ironic, but most of all it’s live
This is what I’m currently working on…
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