Tag archives: diesel

Diesel, Fuel For Life

Fuel For Life is coming. And there’s Diesel behind it. This time I have no insider’s insights to share, as I don’t know (yet) what Fuel for Life is about (maybe). I can just show you a beautiful video (by Phil Hansen), and point you to the website of the Society against Legalization. And this is a new video posted this afternoon…

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Diesel Denim Dating

Diesel is online with the Fall Winter Denim collection and it’s all about dating. Ok, ok, I’m biased, but I like it a lot… I loved the campaign concept since the very first moment I heard about it, and now that I see how it has been implemented by Wysiwyg on the site, I’m even more convinced it’s a very cool idea. As I said, the campaign concept is all about dating. Each denim model has his/her own characteristics and personality and is looking for the ideal partner. If you like one of the models, don’t be shy, and email him or her, who knows, maybe you’ll get an answer… The copy in the product site is brilliant, as you can see from the capture below. Of course, there’s also a Web 2.0 side of the project, which is only for over 18 people If you’re looking for a partner, you can upload your photo and your profile and be featured in the gallery on the site… Congrats to my friends in Diesel and to Wysiwyg for the great work!

Heidies for successful living!

Didn’t I tell you I was working on something cool & sexy? Check out www.diesel.com to see what’s going on… It’s sexy, it’s ironic, but most of all it’s live

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Diesel Crime Reconstruction

This is what I’m currently working on…

Diesel Society of Nature Lovers

Kesselskramer, Amsterdam for Diesel. [via Adverbox]

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Diesel loves nature (while it lasts)

Diesel is online with a new campaign developed by Airlock. “Love nature while it lasts” is the tagline of the advertising set in a Garden of Eden, which will run in 18 countries worldwide, with traditional banners and a various range of rich media ads.