The wireless market is more mature (and is growing faster) in Europe than in the US. This is no big news, so I wonder why Mediapost puts so much emphasis on this fact in an article published today. It debuts saying “The mobile communications market is maturing faster abroad than in the United States, according to several recent reports” then fortunately it recovers with some useful information. For example, explaining the potentials of integrating text messaging and tv programs, and reporting data from McKinsey about passive viewers “converted” in active sms participants with SMS interactions.
German agency Planetactive has developed an online campaign for Samsung Telecommunication Europe. As WUV explains the initiative ‘Get 2 � Pay 1′ will last four weeks and will target mobile users around Europe with email marketing, search engine advertising and banners.
Mobile data will generate all mobile revenue growth in Western Europe until 2008, according to the Yankee Group�s new EMEA Wireless/Mobile Data Forecast. The forecast presented in a press release projects mobile voice revenues stagnating at around $124 billion, while data revenues will more than double over five years to approximately $50 billion.
The ART (‘Autorit� de r�gulation des t�l�communications) has released a few data about broadband’s diffusion in Europe. France is leading the way with 1.2 million subscribers, followed by Italy (1.1 million) and the UK (1 million). Denmark has 12.7 fast connections every 100 inhabitants, followed by Belgium (12.1) The Netherlands (11.5) and Sweden (10.4), at the bottom of the standing we find Italy (4.7), Ireland (0.9) and Greece (0.1). The European average is 6.0 fast lines each 100 inhabitants. Further information about the research are provided in an article on Le Journal du Net.
Apparently yes, according to report just release by eMarketer. They say there are about 164 millions online users in Western Europe, a number which has grown at a rate of 24.5 percent between 2000 and 2003. Broadband adoption is also growing at a good pace as well as mobile internet. A data which really surprises me is the difference between senior men and women online. In Italy, for example, 10.6 percent of the Internet population (home users) is older than 55, well, 79 percent of these people are men and only 21 percent are women. In Germany and France the situation is almost the same. Only in the UK and Sweden things are going a little bit better. Come on girls wake up! Actually, as a woman, I have an explanation for this… senior women have so many things to do (ie. to run an house) and therefore have no time to “loose” surfing the Web
A recent report by the Yankee Group presents a comprehensive and detailed picture of the wireless youth market in the US. As a European I’m always glad to read such kind of research to find out the difference between the two continents. However I’m also always surprised by the results which underline the fact we are living two different wireless worlds. Let’s take SMS for example. The Yankee Group says that text messaging is the most used service in the US, with 43 percent of all young adults sending/receiving at least one text message a month. In Europe this sounds almost funny, on the same kind of report you would have read: ” text messaging is the most used service, with 43 percent of all young adults sending/receiving at least one text message a day if not even a hour”.
After winning a contract with Media Contacts, Dynamic Logic Europe will expand its business by taking care of clients such as Orange, Expedia, Airbus and Intel. Its technology and methodology, again, will be used to measure the brand effectiveness of online campaigns. I think I’ll send them my cv…
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