I know you guys love IKEA. So here comes their latest TVC by Forsman & Bodenfors just launched in Sweden to communicate IKEA now has more appliances than ever. I kind of like it because, as usual, when you watch it, you get the light feeling of joy that makes you fall in love the Swedish brand. Read more…
Men with short retail attention span and shopping-averse men in Australia have now a solution to escape the pains of weekend shopping at Ikea. And it’s Ikea itself proposing a solution: it’s called Manland and it’s a day-care for husbands and boyfriends who want to take a break from the shopping. The space works exactly like the play-space for kids, wiht a dedicated area in the store offering free hot dogs, Xbox consoles, pinball machines and nonstop sports action on TV.
One of the things that I love about Ikea’s campaigns is that they are often playful, they communicate sentiments of joy, love and fun before even talking about the products they aim to promote. It’s a great branding concept that this TV commercial by Mother London fully accomplish to deliver. Read more…
Get rid of ugly furniture. Take a risk, fight against boring interiors, experiment with Ikea. Epic and amusing TVC made in Australia by The Monkeys. Read more…
Kondis is an Ikea application similar to Nike+. It keeps track of your runs and walks but most of all it tells you how many calories you still have to burn in order to eat your favorite cake. Forsman & Bodenfors are of course behind the iPhone app that I believe was launched in Sweden only with an hilarious video.
Students and IKEA fans in general, will love this interactive website that offers a dorm room planner. Space Maker is (another) smart idea by the Swedish furniture brand that allows students (but not only) to understand how to exploit at best the small space they have.
A room planner isn’t something new, Ikea did it already, even with the Oval Office when Obama won the elections last year, but I always like posting about their interactive projects because they are smart and simple, exactly as you expect from Ikea as a brand.
In The Netherlands, IKEA has launched a nice online campaign to promote its kitchens and drive loyalty as well as new customer acquisitions.
Those who bought an IKEA kitchen are invited to share their setup and help building a “virtual” but “real” kitchens gallery. But you don’t contribute just for the sake of or, better, to show off your home (which might be already a strong reason to participate for Dutch people who are usually very proud of their interior designs). If you decide to share your kitchen in the gallery you can actually win the chance to get your money back on your purchase
In Sweden IKEA tries a new approach to its digital communication, exploring storytelling with a mix of videos and illustrations. The goal is to introduce the new IKEA PS collection, a line of eco-focused products just launched on the market. The result, as usual, is very beautiful and inspiring.
The viewer is taken through a fabulous journey flying over seas and cities with a flock of weird flying objects. Each object hides a designer who is ready to tell you the story of the object he (or she) created for IKEA.
I love tactical marketing actions as they are so much able to reinforce the coolness of a brand. Ikea latest action is a great example of smart tactical marketing. In the US they launched a guerrilla action and a website riding the way of Obama’s arrival at the White House.
The idea is simple: when you move into a new home, you’d like to furnish it according to your style and personal living needs. Well, if you go on EmbraceChange09, you can pretend to be Obama for a few moments, and organize the Oval Office the way you want.
Who said you can’t buy a Xmas present at IKEA? Maybe you won’t get something fancy, but if you lack money and ideas I think you should still have a look at the shopping guide they launched in Sweden.
Even if won’t find a present, at least you’ll discover a simple but well done product presentation.
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