There’s a lot of buzz today around the Editors smart use of Google Street Views to promote their new album In This Light And On This Evening. The whole thing is pretty simple: on their official website you can explore the streets of London that inspired their songs and consequently preview the tracks.
While browsing around visitors can also experience a series of beautiful stills by James Royall. These photos are usually not available on Google Street View and provide Editor’s fan with unique access to the band around London at night. I very much like the idea of integrating real and virtual life. But to be honest, my feeling about this execution is “smart, cool, well done” but not “wow” in the sense that this kind of wise approach to digital tools should be the norm (and maybe it’s beginning to be the norm) and not the “wow” exception. What do you think? via Creative Review
Another article on the “lovely” relationship among the music and the mobile industry: Cingular ads ring with sounds of music on Usatoday. Ringtones, music videos and music downloads are generating a huge business. According to the International Federation of the Phonographic Industry, quoted on The Guardian, mobile music downloads are soon expected to surpass Internet downloads. 3G technology (pricing permitting) will boost the market which is expected to boom in the UK during the Christmas season.
In Germany Coca-Cola has signed a sponsorship agreement with eBay. The deal is connected to a summer promotion which will allow music fans to meet their favourite singers. The initiative will last nine weeks and Coke expects to generate over 1.3 billion contacts.
How strong is the relationship between music and mobile phones? How real are the business opportunities offered by the combination of the two elements? Industry experts tried to answer these questions at the MIDEM, the first mobile music forum, which took place a couple of days ago. Mike Greenville of 160 characters provides an excellent review of the event.
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