During the European Championship Football in 2004, the loudspeaker hat from Heineken Netherlands got banned from Portuguese stadiums due to sponsor issues. That’s the reason they now, for the upcoming World Cup in Germany, introduced a new premium: Hollands Secret Weapon. A gentle looking German hunter’s head, but one that can be easily converted into a loudspeaker. For the introduction of the new hat, Heineken started an extensive underground campaign…
In The Netherlands, the SpinAwards 2005 (aka interactive marketing awards) are announced. Thirteen winners in nine categories received either a golden or silver Spin. Interactive agencies Lost Boys and Media Republic both collected two awards, while Euro RSCG 4D received an award for best agency. Heineken Netherlands got awarded for best interactive advertiser. Below you’ll find the total list of cases and winners.
Morningwood, an American retro/punk/new wave/garage band, found a whole new (and great) way of promoting their new single. They launched a Wet T-Shirt Contest advergame that definitely attracts many men (including me). It takes some time to load, but it’s worth waiting for..
Heineken Netherlands once again hooks up with Google to promote their new product Tapvat (Draught Keg). This time Google Maps is integrated in the Tapvat World Tour 2006 campaign. Visitors are challenged to search the world for gigs from Dutch live band Voicst using satellite maps. A radio signal leads them to the right spot. In 2005 Heineken also coorporated with Google for the introduction of Tapvat. In that campaign – Tapvat on Tour – Google Image Search was integrated as a personalized postcard generator, challenging visitors to find the most original destination to take along their Tapvat. Since this a campaign from my own agency Qi (I really had to share this one, sorry), I left my opinion behind. But I’m curious what you think..
Take Note is an interesting on- and offline connection from Staedtler, an international writing instruments supplier. They invite site visitors to say something, whether thoughtful or stupid – by online writing a note to friends, strangers or themselves. Staedtler will write down this message on real paper and send it on to the specified address – along with a black and red pencil. Too bad it only works for Australia, but the idea from agency Host is great.
Dutch based Lemz runs an interesting online campaign for a new line of K-Swiss shoes. The ‘Stripe Shifter’ has five stripes on the side. Each is changeable in color and height, creating unique combinations that can be used to convey a personal message. There are five general messages. Through an extensive TV, radio, print and internet campaign running in The Netherlands, England and Germany people are encouraged to visit the website and create their own code and message. This is fun and addictive and will definitely lead to a full consumer generated language. Wonder if it will work on the streets as well.
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