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Author Archives: Mark

Dutch SpinAwards announced

on April 7, 2007 by Mark Comments

The winners of the annual Dutch SpinAwards (interactive marketing awards) were revealed last Thursday. After selecting a shortlist of 37 ads out of over 300 entries submitted, the jury awarded a total of 13 SpinAwards – 6 gold and 7 silver. Among the golden Spin winners the impressive child suffering campaign (best online campaign) and the Feel Volvo C70 website (best website concept). Also a gold Spin for the Heineken Skypecast (innovation award) in which I was closely involved. Check all the winners on the SpinAward website (in Dutch).

Le Duel

on April 5, 2007 by Mark Comments

Probably inspired by the very viral Animator vs Animation, Club Internet released a surprising and entertaining campaign site that keeps your attention just long enough to get the commercial message. Club Internet sells Triple Play (Phone, TV, Internet) in France and is part of Deutsche Telecom.

First Joost commercial

on March 30, 2007 by Mark Comments

For those who did not hear about Joost yet (where have you been!), here’s a new commercial that explains it all.

Wonderbra is too big

on March 28, 2007 by Mark Comments

Marketing Alternatif points at in interesting scrolling ad display. The Wonderbra ad seems to be stuck. Brilliant idea or a broken display? I say brilliant idea..

The Viagra Twister

on March 27, 2007 by Mark Comments

Great print ad for Viagra (Pfizer) in Mexico. Responsible agency is Ogilvy & Mather. Via

Dubai Lynx Awards

on March 20, 2007 by Mark Comments

The winners of the first Dubai Lynx Awards, the new leading creative advertising competition for the Middle East and North Africa, were revealed yesterday. After selecting a shortlist of 388 ads from the 1679 entries submitted, the jury awarded a total of 111 Dubai Lynx trophies. The Interactive Grand Prix was won by Lowe Mena Dubai for the Axe Deodorant commercial ‘Females’. View all the winning work.

This Is Living

on March 8, 2007 by Mark Comments

After a quiet and mysterious start last monday, more information gets available on the campaign around the European release of PlayStation 3. has some interesting insights from responsible agency TBWA\London, including campaign strategies. Besides that we just have the website and a promising video. To be continued. update: Only for PS3 players, Sony will launch a virtual Second Life kinda world called Home. Have a first look..

Snickers – don’t stop

on February 26, 2007 by Mark Comments

Check out this cool new commercial for Snickers in the United Arab Emirates. It’s from Impact BBDO and directed by Joeri Holsheimer from Czarevich. The local theme Don’t Stop is worked out with red and green traffic-light images that hit on eachother. The TV version can be found here, while the exclusive directors cut can be seen below.

Fresh Footwork

on January 16, 2007 by Mark Comments

Glue London just released a new episode in the online campaign for Virgin Money. It’s an interactive, kinda strange but nicely simple video thing that shows a classical ballerina going wild and wilder after you hit the say yes button. It did trigger me to go all the way through.

Steve Jobs 2007 Keynote

on January 10, 2007 by Mark Comments

I guess you’ve all heard the news by now: Apple is introducing the long awaited iPhone. Steve Jobs announced this during his annual keynote speech at MacWorld. But there’s more. In this spoofed keynote speech by Greenpeace we hear that Apple turns green. Nice timing! “This is the product that you, our users, asked for, and which all of us at Apple wanted to make.”

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