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Author Archives: Mark

The iPod Revolution

on January 7, 2007 by Mark Comments

In late December, Discovery Channel (US) aired a great documentary about the history of iPod. Since it’s introduction in October 2001, Apple sold over 70 million pieces worldwide. An amazing story.

Ignite the web

on January 6, 2007 by Mark Comments

In Mozilla’s ongoing campaign to promote their FIrefox browser, they get a lot of support from a fast growing Firefox community. But sometimes they make their own ads – and damn good too! Here’s the latest TV commercial.

The Truth In Ad Sales

on January 5, 2007 by Mark Comments

At Cannes Film Festival 2001 we’ve seen the hilarious spoof on the advertising industry in the “Truth in Advertising” video. Now a similar video pops up. Get ready for “The Truth In Ad Sales”.

One Green Bottle

on December 21, 2006 by Mark Comments

Dutch Brewer Grolsch just launched a new green beer bottle. The introduction is backed by an online commercial inspired by the famous One Red Paperclip story. Good to see that more and more advertisers get inspired by remarkable online initiatives.

Year of the pig

on December 18, 2006 by Mark Comments

In Holland, New Years Eve is traditionally celebrated with loads of family fireworks. It’s also tradition that people ignore all safety precautions, which leads to hundreds of serious injuries, especially between the age of 10 to 19. To create awareness among these youngsters, a lot of confronting campaigns have been created over the years. But this year it’s different. The campaign is online and has a sarcastic taste: fictive character named Li-Kung Lee gives you safety precautions the Chinese way. For those who still don’t understand, the tagline in the video says: ‘Good luck in the year of the pig’.

On Toyota’s Mind

on December 12, 2006 by Mark Comments

Wondering what’s on Toyota’s mind? Or better, curious what goes on in the world of Toyota? Then go and check out their new brilliant Swedish website. Informative, but brought to you in a very pleasant en entertaining way. The animated site is made by NorthKingdom (definitly see the portfolio).

The Bulldog Hotel

on December 4, 2006 by Mark Comments

In Holland we’re used to young foreigners that come over to Amsterdam to get totally wasted. So is The Bulldog, a big and famous coffee-shop in our capital. To give their intoxicated costumers a save place to sleep they also run a hostel. And this is how they promote the hostel online. The video is directed by Peter Strange who made a clever combination of the famous wasted pictures and the stop motion trend.

Barca and Unicef commercial

on November 27, 2006 by Mark Comments

In September FC Barcelona officially agreed to donate about one and half million euros of it’s normal earnings to UNICEF every year. First result of this exceptional collaboration is a commercial in a bit to create awareness for UNICEF’s humanitarian aid programmes. The commercial will be broadcasted across five continents, 128 countries and 24 international TV networks.

Product experiments: Nike and Blendtec

on November 13, 2006 by Mark Comments

Nike just launched a new site for their golf balls. Nike Juice 312. It shows cool daily experiments (including men in white coats) in which the strength of the new balls is demonstrated. This campaign follows the recent success of the similar Will It Blend video’s from Blendtec. Are we seeing the birth of a new trend? update: and onther one!

Precognition marketing

on November 10, 2006 by Mark Comments

Yesterday our local H&M store (Amsterdam) started selling an exclusive Viktor and Rolf haute couture line. As expected, it was overcrowded with hysterical women trying to get as much items as possible. Some clever advertiser (I don’t want to spoil it) attended the opening and taped it. Great anticipation, but how do we call this..precognition marketing?

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