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Author Archives: Mark

Barca and Unicef commercial

on November 27, 2006 by Mark Comments

In September FC Barcelona officially agreed to donate about one and half million euros of it’s normal earnings to UNICEF every year. First result of this exceptional collaboration is a commercial in a bit to create awareness for UNICEF’s humanitarian aid programmes. The commercial will be broadcasted across five continents, 128 countries and 24 international TV networks.

Product experiments: Nike and Blendtec

on November 13, 2006 by Mark Comments

Nike just launched a new site for their golf balls. Nike Juice 312. It shows cool daily experiments (including men in white coats) in which the strength of the new balls is demonstrated. This campaign follows the recent success of the similar Will It Blend video’s from Blendtec. Are we seeing the birth of a new trend? update: and onther one!

Precognition marketing

on November 10, 2006 by Mark Comments

Yesterday our local H&M store (Amsterdam) started selling an exclusive Viktor and Rolf haute couture line. As expected, it was overcrowded with hysterical women trying to get as much items as possible. Some clever advertiser (I don’t want to spoil it) attended the opening and taped it. Great anticipation, but how do we call this..precognition marketing?

Dutch election marketing

on November 3, 2006 by Mark Comments

In Holland, elections are about to be held. Competing parties will do anything to get attention from their possible voters. This includes using the latest in (online) marketing. After some public appearances in Second Life and a TomTom voiceover, I just received this link. It’s a personalised viral (in Dutch, but you’ll get the message) from Social Party frontman Jan Marijnissen. Through the video (and a real textmessage) he asks for my help. Simple, friendly, clever and effective. Good job Jan. * At this point in the video I actually received that textmessage

Clone your Heineken

on October 24, 2006 by Mark Comments

Heineken Netherlands just launched a new TV commercial, backed by an online campaign. Overall theme is cloning. The online part takes this cloning very serious and makes it possible to actually clone beer products. Hold a can or a bottle in front of your webcam and it will be recognised and cloned. Pretty cool geek stuff. For those who wanna try, don’t get lost on the site – search for experiment 3 on the right side and follow the instructions (in Dutch).

Viral. Like no other.

on October 17, 2006 by Mark Comments

After many video and photo previews, the new Sony Bravia ad finally arrived this morning. It’s big, it’s spectacular, it’s impressive, but it’s not as groundbreaking as the Bravia bouncy balls commercial. A bit less friendly and spontanious, or am I wrong? Anyway, I’m pretty sure that this commercial again will generate millions of online views for practically nothing. Viral. Like no other.

Heineken Skypecast

on September 8, 2006 by Mark Comments

We were just part of something refreshingly new. Heineken Netherlands hosted a live concert through Skype, using the new feature Skypecast. This feature makes it possible to talk online with 100 people at the same time. Dutch band Johan played some songs of their new album and listeners were able to ask questions and applaud from behind their own computer. And so did we! Even though the quality was not that great, the first concert through Skype idea made up for that. Listen to the Heineken Skypecast. A video is about to follow.

Bloggers for Tibet Day

on July 6, 2006 by Mark Comments

For over 50 years now, Tibetans are desperately trying to get international attention for the humiliating situation of Tibet and Tibetans. In their latest attempt, inspired by the successful Make Poverty History case, Friends of Tibet call upon bloggers worldwide to write about Tibet-related issues. Today – also celebrated as the Dalai Lama’s birthday – is declared as Bloggers for World Tibet Day, aimed to create a momentum for freedom of Tibet as never before.

Coke’s Happiness Factory

on June 30, 2006 by Mark Comments

Awesome commercial for Coca Cola, that takes an imaginative journey inside a Coke machine. The spot is part of their latest campaign: The Coke Side of Life. Psyop designed and animated the spot.

Calucci, the game

on June 22, 2006 by Mark Comments

Dutch insurance company Centraal Beheer Achmea runs an interesting ‘game commercial’. The accompanying TV commercial tells the story of Mr van den Berg, who’s in a witness protection program. As soon as he arrives in his new house, the mayor of Omerta Falls introduces him, in front of national television, as resident nr. 100.000. The online game starts at point the doorbell rings. Mission: avoid this mayor and get out of the house unseen.

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