Via Brandrepublic – Puffin, the Penguin Books imprint, and the WWF are the first partners to sign up for a new interactive online world aimed at 6-11-year-olds. WebbliWorld, launched this week, is a joint venture by Wallace and Gromit creator Aardman Animations and Enable Interactive, who designed and developed the site based on research into how children consume digital. Enable found that although younger children may access the web with assistance, they experience it as individuals. The older, pre-Bebo crowd is more likely to follow teenage trends and socialise online. I disagree – the site is really confusing and totally hard to find stuff (loads of colours to target kids is a myth – keep it simple like we as adults like it). My (young) kids spent 20 seconds on it, clicked two things then exited, and then went straight back to their prefered comfort zones for kiddie games. It’s hard to get the young kids involved in your brand but at least make it really usable as a starting point.
I lost count on the numerous V I A G R A mails I received. Based on that you would think that advertising for this product is no longer necessary. But for official producer Pfizer it apparently still is. This is their new commercial that, surprisingly enough, has no women involved. Just a bunch of 40-year old guys that sing out their love for the wonder pills.
Here we go again with another “Oh my god, did that really happen?!” online commercial. This time it’s Carlsberg that jumps on the (a bit outdated) Mentos+Coke hype. They created a very simple but cool spoof on the successful videos. See for yourself what happens if you combine Mentos and Carlsberg. Via
This site is soooo cool but so hard to love. It’s for the X Games. The graphics and use of video and design are so lovely but the navigation is absolutely the worst. I really like what they do with the design when it expands and reveals such cool graphics but I really got annoyed while trying to nav between the sections at the upper level. Maybe my eyes are bad… what do you all think? Have a look.
MTV in Australia (via Lowe Hunt Sydney) just launched the campaign for Snoop to become an Australian citizen. Considering the Australian government recently banned him from entering the country MTV and Lowe Hunt put together this campaign to get him here full-time. The filming was done prior to his “ban”. The webisodes will be released every Wednesday. The first four are up now. It’s a full-on mocumentary of his claim to become an Aussie and live down under – learning all about the culture Australia has to offer.
AXE (LYNX) has launched in Japan with all the pop and candy you could imagine. The website is a funny mash of video, branded entertainment and the good old AXE women we are all so used to by now. The lead women on the site are all of western appearance talking in Japanese which is a bit odd. Sections include the AXE NEWS, The AXERCISE and The Lesson (which explains the the Japanese what the AXE EFFECT is all about). I hate the background music but overall the site is loads of fun – even if I can’t understand any of it.
Simpsons: the movie will hit theatres around the world, starting from July 27th 2007. The marketing machine around the movie is getting started and already brought some interesting stuff. Illegal Advertising points at the video below, in which the Statue of Liberty was ‘vandalized’ with a donut. Next up was AdAge pointing at the makeover of a dozen Canadian and US 7-Eleven supermarkets into Springfields Kwik-E-Mart. Ending up on the movie’s website, you can make your own Simpsons avatar, which is quite fun.
Nicole Kidman is using her DS for brain-training. Nice, but years ago Nintendo thought of a whole different kind of use for the console: sex education! Probably never made it any further than this (rare) demo, but that doesn’t make it less interesting. Watch and learn
Silver Lion winning Coca-Cola commercial ‘Happiness Factory’ (from W+K Amsterdam) now opens it’s doors and gives you a ‘behind the magical scenes’ in this e-documentary. Some of the voices are done by actual Coca-Cola employees
Not sure how long this site has been up but it is absolutely hilarious! I guess when you get to the stage that SPAM is at with its brand you just have to give in and poke some fun at yourself. They even have a SPAMmobile that is venturing around the USA delivering all the goodness of SPAM to the masses. It’s a pretty cool design and the videos have been really well scripted. In the SPAMFESSIONALS section there are “supposedly” user coments such as “I thought the SPAMMOBILE had wings. Because it’s an angel of deliciousness!” Too funny… I loved it. Check it out.
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