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Author Archives: Mark

Dubai Lynx Awards

on March 20, 2007 by Mark Comments

The winners of the first Dubai Lynx Awards, the new leading creative advertising competition for the Middle East and North Africa, were revealed yesterday. After selecting a shortlist of 388 ads from the 1679 entries submitted, the jury awarded a total of 111 Dubai Lynx trophies. The Interactive Grand Prix was won by Lowe Mena Dubai for the Axe Deodorant commercial ‘Females’. View all the winning work.

This Is Living

on March 8, 2007 by Mark Comments

After a quiet and mysterious start last monday, more information gets available on the campaign around the European release of PlayStation 3. has some interesting insights from responsible agency TBWA\London, including campaign strategies. Besides that we just have the website and a promising video. To be continued. update: Only for PS3 players, Sony will launch a virtual Second Life kinda world called Home. Have a first look..

Snickers – don’t stop

on February 26, 2007 by Mark Comments

Check out this cool new commercial for Snickers in the United Arab Emirates. It’s from Impact BBDO and directed by Joeri Holsheimer from Czarevich. The local theme Don’t Stop is worked out with red and green traffic-light images that hit on eachother. The TV version can be found here, while the exclusive directors cut can be seen below.

Fresh Footwork

on January 16, 2007 by Mark Comments

Glue London just released a new episode in the online campaign for Virgin Money. It’s an interactive, kinda strange but nicely simple video thing that shows a classical ballerina going wild and wilder after you hit the say yes button. It did trigger me to go all the way through.

Steve Jobs 2007 Keynote

on January 10, 2007 by Mark Comments

I guess you’ve all heard the news by now: Apple is introducing the long awaited iPhone. Steve Jobs announced this during his annual keynote speech at MacWorld. But there’s more. In this spoofed keynote speech by Greenpeace we hear that Apple turns green. Nice timing! “This is the product that you, our users, asked for, and which all of us at Apple wanted to make.”

The iPod Revolution

on January 7, 2007 by Mark Comments

In late December, Discovery Channel (US) aired a great documentary about the history of iPod. Since it’s introduction in October 2001, Apple sold over 70 million pieces worldwide. An amazing story.

Ignite the web

on January 6, 2007 by Mark Comments

In Mozilla’s ongoing campaign to promote their FIrefox browser, they get a lot of support from a fast growing Firefox community. But sometimes they make their own ads – and damn good too! Here’s the latest TV commercial.

The Truth In Ad Sales

on January 5, 2007 by Mark Comments

At Cannes Film Festival 2001 we’ve seen the hilarious spoof on the advertising industry in the “Truth in Advertising” video. Now a similar video pops up. Get ready for “The Truth In Ad Sales”.

One Green Bottle

on December 21, 2006 by Mark Comments

Dutch Brewer Grolsch just launched a new green beer bottle. The introduction is backed by an online commercial inspired by the famous One Red Paperclip story. Good to see that more and more advertisers get inspired by remarkable online initiatives.

Year of the pig

on December 18, 2006 by Mark Comments

In Holland, New Years Eve is traditionally celebrated with loads of family fireworks. It’s also tradition that people ignore all safety precautions, which leads to hundreds of serious injuries, especially between the age of 10 to 19. To create awareness among these youngsters, a lot of confronting campaigns have been created over the years. But this year it’s different. The campaign is online and has a sarcastic taste: fictive character named Li-Kung Lee gives you safety precautions the Chinese way. For those who still don’t understand, the tagline in the video says: ‘Good luck in the year of the pig’.

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