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Author Archives: Mark

Let the games begin…

on June 18, 2007 by Mark Comments

Cannes has begun for this year. So what are your choices for the gold Cyber’s? My guess is that this year a Cyber choice will be the Best of Show. Given the surge within our industry towards interactive and digital the judges (and the whole event itself) can’t be seen as “old school”. Well it’s just my opinion…

Not So Shiny

on June 15, 2007 by Mark Comments

What do you all think about Apple’s new site? They’ve moved away from the excessively copied shiny plastic lolly aesthetic which was cool (once upon a time). The graduated reflective buttons that they used are gone and it’s back to the basics of usability. NICE!! I am so glad to see a “design leader” revert to the simplicity of good function, fast download speeds and limited animations whilst still displaying a lovely design interface. I like it. Do you?

Welcome Snoop

on June 6, 2007 by Mark Comments

Looks like MTV are cashing in on the recent government rejection of Snoop into Australia. It seems as though he is going for full Australian citizinship. This looks like the teaser so can’t wait for the full campaign… then again – imagine Snoop as an Australian!!

Your consumer cannot be found

on May 30, 2007 by Mark Comments

While Mark is looking for ground-breaking and usable agency websites, Shedwa points at this great example. At first glance you think the page cannot be found, but a second look learns you so much more. The connection to your consumer cannot be found. Read further and you’ll see how simple and strong an agency message (and website) can be. Kudos for Westwayne!

Agency sites try too hard…

on May 29, 2007 by Mark Comments

Have you noticed that 99% of major global agencies (and I mean the big five groups – not the independant agencies)have bad sites or a holding-page or nothing at all… I find it weird that as agency folk we don’t always put forward our best work on our own sites (from a design/execution perspective). I know, I know – we are all too busy working on cool work for clients which actually pay the bills but I just wish that one MAJOR agency network would break free and really do a site that is worthy of a global award in its own right or at least get big respect from the peer community for pushing it hard whilst keeping some sense of usability. Check out the new site for tbwahakuhodo in Tokyo… it’s a monster/great amount of work they did, but it’s sooooo frustrating and hard to find anything you may want to look at as a prospective client. It’s cool, but I think it’s only for the “sake of cool”. Can anyone send an agency site that is both ground-breaking (design/tech) and usable from a (god forbid – client angle!!)?

Sprite goes kite

on May 23, 2007 by Mark Comments

After the very successful Dynamite Surfing video from Quicksilver, I knew similar branded video’s wouldn’t take long to pop up. And indeed, here’s the first. What seems to be a terrible kite surf accident, filmed by amateurs, turns out to be a Sprite Zero ad. Not as brilliant as Dynamite Surfing, but still entertaining.

Essence Beach Showercam

on May 22, 2007 by Mark Comments

It looks like the feed of cool AXE campaigns just doesn’t stop. This time it’s an RFID experiment with a beach showercam. You can adjust the shower temperature and see the effects on a hot beach girl. Easy and fun. via Coolz0r

Teaching them young

on May 21, 2007 by Mark Comments

How is energy is generated? How much does it cost? How does it affect the environment? These are extremely important topics today, and are no longer just the domain of engineers and industry experts. ElectroCity was developed by Draft in New Zealand to increase public awareness – particularly among students – of the basic “common knowledge” of these topics. That is, the general terms and concepts of the industry and the dilemmas that go along with them. The goal is not to provide students with a sophisticated understanding of the controversies in the various energy debates. Rather, it’s to spark an interest and lay an unbiased foundation for later learning. Great to see big corporate companies (especially Energy one’s) putting some money behind education of the environment.

NOTHING to hide

on May 16, 2007 by Mark Comments

Very amazing client to let this one through… in fact it supposedly is the client who is the star. The green screen streams are a bit average in transition but it at least brings “nothing” into the mainstream. In their own words “elave commissioned this risque eye-catching method of communicating the serious message that elave has no worrying chemicals in its formulations and therefore ‘nothing to hide’. ”

I’m not sure how many clients will follow this angle for the sake of “hits” but it will be interesting to see…

Historical cyber riot around HD DVD key

on May 3, 2007 by Mark Comments

You must have noticed some of the buzz around the leaked and widely distributed secret HD DVD key. This string of 32 digits and letters in a specialized counting system is used by the technology and movie industries to prevent piracy of high-definition movies. Someone found and posted the key on and, together with thousands of internet users, caused a worldwide internet riot. A huge moment in internet history, if you ask me. BBC, CNN, ABC and NYTimes covered the story and started discussions about user generated content, copyrights and online riots. Meanwhile, nobody couldn’t prevent that the code is still outhere. Everywhere. Read further on BoingBoing for great coverage.

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