Digital advertising and marketing: only the best ideas worldwide, since 2003

Mobile marketing goes to Hollywood

on June 23, 2003 by adverblog Comments

Two upcoming summer releases, “The Hulk” and “Legally Blonde 2″ will be promoted also using wireless marketing. As IAR reports, both Universal Pictures and MGM have decided to start mobile campaigns with text-messaging sweepstakes and themed ringtones. Since “word-of-mouth” it’s a key issue in a movie promotion, the decision to start using cellular phones to get people talk about movies appears to be particularly interesting. In my opinion, the problem, again, might become the spam. Mobile phones (and mobile users) gotta be handled with care, privacy respect is not an option.

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Reebok Launches Online Crime-Caper Campaign

on June 20, 2003 by adverblog Comments

Reebok is launching “Reebok’s Whodunit?” a new multimedia campaign that will be featured on the Internet as well as on tv. As explained yesterday on IAR four NBA players will star in a crime mistery while users will partecipate to the investigation with the chance to win tickets for the All Star Game 2004. As Mickey Pant, Reebok’s chief marketing officer, said:

“The ‘Whodunit’ campaign is a great way for Reebok to directly involve and engage consumers in our brand, as well as drive traffic to retailers and our Web site”.

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Lesson in mobile marketing

on June 19, 2003 by adverblog Comments

Mobile marketing is no more a huge question mark. Some years have passed and marketer have learnt important lesson on how to use it. Mobile marketing is now being integrated into longer term marketing strategies, and I’m sure Sue Norris’s article onRevolution Magazine will prove very useful to everyone who is interested in learning more about the possibilities offered by this tool. I’m just sorry that the article’s layout is not very usable even if you print it. The only solution is to cut & paste in a Word document and then to format it.

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Self-service for contextual advertising

on June 19, 2003 by Martina Comments

In the Search Engine War, Google makes a move announcing AdSense, a new self-service program for publishers to serve up its contextual advertising. The opinion of Susan Wojcicki, director of products at Google is quoted by Brian Morrisey on IAR:

We think that this program, can fundamentally change the economics of content creation. It will allow content creators to focus on creating the content and not on selling ads.”

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@d:tech Gossip and Photos

on June 19, 2003 by adverblog Comments

If you want to learn everything on @d:tech, then go toMarketingFix: @d:tech Gossip and Photos where Jack and Rick have posted pics and comments on the event. I remember attending the event in Amsterdam a couple of years ago. It was a lot of fun, especially because I was there on account of ClickZ…

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And the lion goes to… Nike!

on June 19, 2003 by adverblog Comments

Nike dominated this year’s Cyber Lions Adage winning seven Lions for work in four different countries. “If this continues, this is going to become the Nike festival, at least on the cyber side” remarked Cyber jury president Marco Tinelli of Paris agency FullSIX. More information concerning the Web sites awards can be found on Brand Republic while the complete list of awared Cyber Lyons is on Le Journal du Net (fr).

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Successful stories: Espotting Media

on June 19, 2003 by Martina Comments

Nigel Cope on the Independent today tells the story of Daniel Ishag and Seb Bishop, founders of Espotting Media who became multi-millionaires when yesterday they sold the Company to an American group. Espotting Media has been sold to Findwhat.com which operates a similar Internet software technology.

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DoubleClick ready for profit

on June 19, 2003 by adverblog Comments

As Anita Jain reports on Crain’s New York Business Doubleclick has survived the dot-com bust and massive reductions in its staff, and is on track to post its first annual net profit.

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24/7 Media launches Open Advertiser 2.0

on June 17, 2003 by Martina Comments

24/7 Real Media has launched last week Open Advertiser(TM) 2.0 software. enables marketers to control the serving and the analysis of its ad campaigns across multiple sites, as well as improve the quality of its results by serving contextually relevant ads based on information gleaned within the process and customer information the marketer owns. The press release is on the company’s Web site. For me it has been a chance to go and visit 24/7 web site… arghh it’s awful! Sorry guys, but I believe it’s really messy and not usable at all…

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Wall Street Journal tracks behaviour for online ads

on June 17, 2003 by Martina Comments

Visitors to WSJ.com, the Wall Street Journal online, were targeted for the first time yesterday by behaviour-based ads. The system being used at WSJ.com was developed by Revenue Science in Bellevue, Washington. The news is reported today on Brand Republic.

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