According to new research results released by the Interactive Advertising Bureau bigger ad sizes work better. The study has analysed the effectiveness of different online ad sizes used in the McDonalds’ campaign and has shown that larger larger rich media ads perform better in communicating brand attributes. The news is reported today by Marsha Geller on Mediapost.
With as much or more at stake as any other constituency, the nation’s biggest advertisers and their agencies have been closely tracking the battle over media consolidation. William Spain reports today on CBS.MarketWatch.com.
Nielsen//NetRatings on Monday launched AdRelevance 4.0, offering advertising and media buying and selling communities new tracking tools to help better measure and research online advertising campaigns. Read the press release (.pdf).
Ad technology player ValueClick has acquired today Search123.com, a paid search company for $5 million in cash. The news is reported today on Internet News in an article by Brian Morrissey who also provides a brief picture of the evolving search engine market quoting Yankee Group’s analysts.
“Feel the Fury” advertising campaign for the University of Miami Hurricanes football has been awarded by Web Marketing Association (WMA) for Best General Interest Rich-Media Advertisement. The news is reported today on Hurricane’s web site.
According to a annual survey by Japanese advertising agency Dentsu, advertising hit hard times in 2002 with adspend falling for the year. All media sectors witnessed a drop, most of all online advertising which had a year-on-year decline of 15%.
According to Mr Cook, director of technology investing at Munder Capital Management, quoted today on Quicken.com, investors can eventually be confident in online advertising firms. Broadband adoption, he said, is going to be driven to new heights by advertising, commerce and subscription revenue.
A new tool to block rich media ads will be soon offered to its subscribers by Earthlink. As described in an article of Yahoo! News, the access provider will help web surfers stopping pop-up and pop-unders. Last August EarthLink launched a pop-up blocker that has been downloaded by 1.2 million customers. On the matter the are different opinions: EarthLink believes that “Pop-up ads started off as a legitimate vehicle for people to monetize their sites but what we saw ended up being used irresponsibly and generated a strong backlash from consumers and tools to control them”. While Jupiter Research associate analyst Nate Elliott was uncertain how many people would actually choose to use the tool: “Most people see Flash content as beneficial because it gives them interesting animation.”.
The Interactive Advertising Bureau (IAB) today launches a new integrated branding campaign aimed at helping marketers understand how they can best employ interactive advertising to more effectively reach their business goals. The first wave of the integrated advertising campaign will appear in print, outdoor and online publications beginning May 28. The campaign profiles marketing executives who have helped their brands become “superheroes” by tapping the potency of interactive in tandem with an overall marketing plan. Read on the press release on IAB’s Web site.
It sounds a little bit unexpected but, according to a recent Doubleclick’s research, spam hasn’t hurt e-mail marketing. Of course this information comes from one of the main providers of e-mail marketing technologies, and therefore has to be “handled with care”. In addition, the commenting article on Internet News reports that Jupiter Research, projects companies will spend $1.4 billion on e-mail marketing this year.
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