Search engine Google is to provide context-relevant ads to Lycos’ homepage building community, Lycos Tripod, across Europe. Google said the deal will extend the reach of its syndicated paid-for links product, AdWords, to an extra 4m Web pages. Read the news on on NewMediaZero.
IDC has release a Press Release that presents the results of a recent study on the US wireless market. Although the U.S. ringtone market is small in 2003, a combination of several key trends will drive the revenue opportunity for this market to more than $1 billion by 2007.
As Brand Republic reports today, Virgin Mobile has created a new controversial viral campaign that includes “mangina” scene that was deemed too saucy for television. However the campaign can be watched online following this link. I saw it and I believe it’s a quite strong ad, if they wanted people to talk about it, I’m sure they’re gonna reach the goal.
According to Nielsen Media Research total UK advertising spend was up 4% in April and TV – the biggest medium in terms of expenditure – increased by more than 8% year on year. The news is reported today by Claire Cozens on Media Guardian.
Len Ellis presents today on ClickZ an introduction to wireless marketing. Since mobile phones are getting popular and popular in the USA it’s time for the American marketer to start considering this powerful but tangled device. Wireless marketing can prove very effective both for declaring a brand victory or defeat. That’s why, as Ellis points out, every campaign needs to be guided by or collecting personal information face the same hurdles:Permission: Consent to give personal information Privacy: Protection of personal information Relevance: Personalization and appropriateness Value: Receipt of some tangible benefit
United Airlines is launching a major advertising campaign not only to promote a new frequent-flier (“Fly Three, Fly Freeplan) but to make a statement of confidence about the future. It’s curious to see that United Airlines will run ads on radio, billboards, airport posters and additional print and online advertising will follow for several weeks, but no television commercials are planned. Read more on Chicago Business.
According to new research results released by the Interactive Advertising Bureau bigger ad sizes work better. The study has analysed the effectiveness of different online ad sizes used in the McDonalds’ campaign and has shown that larger larger rich media ads perform better in communicating brand attributes. The news is reported today by Marsha Geller on Mediapost.
With as much or more at stake as any other constituency, the nation’s biggest advertisers and their agencies have been closely tracking the battle over media consolidation. William Spain reports today on CBS.MarketWatch.com.
Nielsen//NetRatings on Monday launched AdRelevance 4.0, offering advertising and media buying and selling communities new tracking tools to help better measure and research online advertising campaigns. Read the press release (.pdf).
Ad technology player ValueClick has acquired today Search123.com, a paid search company for $5 million in cash. The news is reported today on Internet News in an article by Brian Morrissey who also provides a brief picture of the evolving search engine market quoting Yankee Group’s analysts.
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