Overture has recently launched a new advertising program called “Content Match“. As explained by Andrew Goodman on Traffick, the most promising aspect of Content Match is a sign that Overture is going to let advertisers opt out of forms of traffic they don’t want – functionality in which they’ve shown nary a glimmer of interest in the past.
MobileWay and Sony Pictures Mobile, have lauched: ‘Charlie�s Angels�: Full Throttle’. As explained in the press release, it consists of a premium mobile services package available to Charlie’s Angels fun in Australia, France, New Zealand, Italy, Spain and Singapore. The portfolio of services includes: polyphonic and monophonic ring tones including �Feel Good Time� by Pink; colour backgrounds with scenes from the film; MMS animations to forward onto friends; �Charlie�s Angels�: Road Cyclone,� a Java� game involving a motorbike chase against the evil Diva Indigo and her gang; as well as SMS trivia quizzes to win prizes or simply to test your calibre as an angel or your ability to charm one of the heroines. To learn more, you can also have a look at the official Website: Charlies Angel’s: Full Throttle.
eBay Inc. has signed a global, multiyear pact to use its marketing tools and ad-serving technology provided by DoubleClick. eBay will use DoubleClick’s online advertising solutions to enhance the efficiency performance of its online advertising programs, and to provide the ad serving and management capability for its new Keywords on eBay service announced yesterday. You can read on the press release on DoubleClick’s website.
How effective is a rich media campaign in online advertising? Is it worth the investment, or it’s better to focus on other kind of ads? Nielsen NetRatings and Dynamic Logic have tries to answer this question in a recent research summarized yesterday on MediaDailyNews.
Overture’s business is getting serious and serious, but the skepticism still remains. As Michael Liedtke writes today on San Mateo County Times Online Wall Street is worried the 6-year-old company will become obsolete almost as quickly as it emerged as a pioneer. Despite this premise, the article provides plenty of positive information concerning Overture’s business, especially considering the fact that pay-for-performance search is expected to attract as much as $2 billion in Internet advertising this year, up from $100 million just three years ago.
Just-auto.com News reports that Nissan has launched a pan-European brand advertising campaign with Yahoo to promote three of its key models, the new Micra, 350Z and X-trail. Nissan has decided to use digital media since an high volume of potential customers research new cars online.
Fallon and Optimedia have won the first Titanium Lion for ‘The Hire’, their ground-breaking online series of short films for BMW. The Titanium Lion was created this year to honour work in any category that, in the words of the organisers, “causes the industry to stop in its tracks and reconsider the way forward”. The news is reported by Jennifer Whitehead on Brand Republic.
We are getting plenty of evidence that helps us prove that online advertising works. So why then are 99% of online ads complete rubbish? This is the question asked (and answered) by Tom Bazeley of Tribal DDB yesterday on New Media Age. A creative revolution in online advertising is long overdue. To find out how and why, read on the article…
Profero, a UK digital communications agency, today announced the launch of a new UK campaign for Lufthansa. The aim of the campaign is to make the UK target audience aware that they can save by travelling with Lufthansa, and still not give up the comforts of flying with a traditional airline. It also promotes the online booking services on Lufthansa.co.uk and its benefits including a �10 discount on the fare. Media placement is concentrated on the travel sections of portals such as Ask Jeeves and Lycos, news sites and travel sites (e.g. Conde Naste Traveller and Timeout), and is aimed at creating maximum reach with the target audience. Creative (produced by Plan.net, copy by Profero) consists of banners and pop-ups as well as e-mails. On Profero’s web site you can see examples of the creative.
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