Digital advertising and marketing: only the best ideas worldwide, since 2003

UK advertising spend growing

on June 4, 2003 by Martina Comments

According to Nielsen Media Research total UK advertising spend was up 4% in April and TV – the biggest medium in terms of expenditure – increased by more than 8% year on year. The news is reported today by Claire Cozens on Media Guardian.

File under: ,

Introducing wireless marketing

on June 4, 2003 by Martina Comments

Len Ellis presents today on ClickZ an introduction to wireless marketing. Since mobile phones are getting popular and popular in the USA it’s time for the American marketer to start considering this powerful but tangled device. Wireless marketing can prove very effective both for declaring a brand victory or defeat. That’s why, as Ellis points out, every campaign needs to be guided by or collecting personal information face the same hurdles:

Permission: Consent to give personal information Privacy: Protection of personal information Relevance: Personalization and appropriateness Value: Receipt of some tangible benefit

File under: , ,

United Airlines: new advertising campaign

on June 4, 2003 by Martina Comments

United Airlines is launching a major advertising campaign not only to promote a new frequent-flier (“Fly Three, Fly Freeplan) but to make a statement of confidence about the future. It’s curious to see that United Airlines will run ads on radio, billboards, airport posters and additional print and online advertising will follow for several weeks, but no television commercials are planned. Read more on Chicago Business.

File under:

Bigger is better

on June 4, 2003 by adverblog Comments

According to new research results released by the Interactive Advertising Bureau bigger ad sizes work better. The study has analysed the effectiveness of different online ad sizes used in the McDonalds’ campaign and has shown that larger larger rich media ads perform better in communicating brand attributes. The news is reported today by Marsha Geller on Mediapost.

File under: , ,

Looking for consolidation

on June 3, 2003 by Martina Comments

With as much or more at stake as any other constituency, the nation’s biggest advertisers and their agencies have been closely tracking the battle over media consolidation. William Spain reports today on CBS.MarketWatch.com.

Netratings presents AdRelevance 4.0

on June 3, 2003 by adverblog Comments

Nielsen//NetRatings on Monday launched AdRelevance 4.0, offering advertising and media buying and selling communities new tracking tools to help better measure and research online advertising campaigns. Read the press release (.pdf).

File under: ,

ValueClick buys Search123

on June 3, 2003 by adverblog Comments

Ad technology player ValueClick has acquired today Search123.com, a paid search company for $5 million in cash. The news is reported today on Internet News in an article by Brian Morrissey who also provides a brief picture of the evolving search engine market quoting Yankee Group’s analysts.

File under: ,

“Feel the Fury” wins an award

on June 3, 2003 by adverblog Comments

“Feel the Fury” advertising campaign for the University of Miami Hurricanes football has been awarded by Web Marketing Association (WMA) for Best General Interest Rich-Media Advertisement. The news is reported today on Hurricane’s web site.

File under:

Ad Spend Declines in Japan

on June 2, 2003 by Martina Comments

According to a annual survey by Japanese advertising agency Dentsu, advertising hit hard times in 2002 with adspend falling for the year. All media sectors witnessed a drop, most of all online advertising which had a year-on-year decline of 15%.

File under: ,

It’s time to be confident in online advertising

on June 2, 2003 by adverblog Comments

According to Mr Cook, director of technology investing at Munder Capital Management, quoted today on Quicken.com, investors can eventually be confident in online advertising firms. Broadband adoption, he said, is going to be driven to new heights by advertising, commerce and subscription revenue.

File under: ,

Advertise here