In a press release published today, DoubleClick has announced its declaration of war to spam. The Company will launch a series of initiatives “designed to help legitimate marketers and the email marketing industry betterunderstand and leverage policy, research, education, and technology, in the fight against Spam, and to further differentiate legitimate marketing communications from Spam.”
As The Associated Press reports today on a wide range of news Web sites, U.S. online-advertising revenue showed a healthy increase in the fourth quarter of 2002, breaking a two-year declining trend. However, the industry remains below its revenue levels at the height of the boom. You can read the news, for example, on Bizreport. As Frank Barnako reports today on CBS.MarketWatch.com: “The growing success of “rich media” ads, which feature sound and video, is one reason online advertising climbed in the fourth quarter of 2002, according to Pete Petrusky, director of new media for PricewaterhouseCoopers”.
Futhermore, you can have a look at IAR where yesterday Brian Morrissey wrote an article presenting the research note issued Tuesday, where Goldman Sachs Internet analyst Anthony Noto doubled his forecast for the online advertising industry in 2003. Noto now expects revenue to increase 10 percent to $5.2 billion, up substantially from his earlier 5 percent growth forecast. In the article are also presented some predictions concerning Yahoo!, Overture and AOL revenue this year.
The new report on Online Advertising will be released by eMarketer at the end of this month. As the NYC based company revealed today in its daily newsletter, the report will also feature demographics concerning US Internet Users. For example, US Internet users spend online, on average, range from 261 hours to 702 hours per year and, according to eMarketer’s estimate, based on its analysis of all the relevant research data, each users spends online 7.6 hours weekly. I wish I was spending only 7.6 hours per week online. I guess this is my daily average�
The mobile content industry has slammed the launch of the Mobile Data Association’s new regime for premium rate SMS as ill-thought-out and commercially damaging. Justin Pearse reports on New Media Zero the industry reactions to the recent decision by the MDA, taken without consultation.
Andrew Goodman presents on SearchEngineGuide.com: The Seven-or-So Habits of Highly Profitable PPC Campaigns. In the article the author summarizes seven characteristics that successful search engine advertising campaigns have in common.
Online companies continue choosing the offline environment to promote their business. As BrandWeek reported, Hotels.com “breaks a national TV campaign that is meant to separate the online booking and destination site from both its Web and non-Internet competition“.
Until June 13th Klm, the Dutch airliner, runs on its Web sites the game Scratch & Win. In order to write an article for MyTech.it (published today) I’ve asked the company a couple of questions on the advergame. These are the answers I received from Youssef Eddini, Head of Staff & Press Commercial. Do you run the campaign world-wide? The game is live in 38 countries world-wide. How many tickets are you giving away? In each country participants can win tickets to various European destinations. Which is the agency that created the campaign? Avance Interactive B.V. A company based in Hilversum, the Netherlands. How many people have been playing the game since its lauch? And how many do you expect will be playing it in the future? Several 10.000′s of people worlwide. We see that especially in Italy and Germany people are very interested to play online games. What is the goal KLM wants to reach with this campaign? Is it branding? Online tickets sales? Both? We’d like to offer our visitors to the website and the subscribers to our newsletter interactive entertainment on a regular basis plus a chance to win interesting prizes. I’ve seen that KLM has often used online campaigns to promote its brand. What’s the company’s attitude towards online advertising? Online advertising is used as a regular part of our total communications mix and is present in almost all of our campaigns. Do you believe it’s an effective way to connect with customers? The effectiveness of online advertising differs per objective and target group of course. With KLM’s current drive to increase the number of online transactions dramatically, the online audience has a higher likelihood of actually using our online products and services. Coverage within that online target group is therefore very important to us. In particular, do you trust advergames and advertainment to help you reaching your marketing goals? Advergames and advertainment support the attractiveness of your site. As long as the entertainment offered on the site bears relevance to the product offering, we do believe it support actual conversion to sales. And you, what are you waiting for? Scratch & Win
Richard Linnett reported yesterday on AdAge that ESPN is reporting some success in selling its broadband streaming video feature ESPN Motion. Lexus, Gatorade, Universal Pictures and Warner Brothers have already decided to buy an ad space on the product.
WebSideStory today announced the launch of new conversion analytics capabilities that make it even easier for businesses to streamline navigation, eliminate roadblocks and increase conversions. The new Hitbox allows marketer to draw a precise picture of how visitors are navigating through a site, providing them with relevant information to better target their promotional messages. To learn more, you can read the Press Release on the Company’s Web site.
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