Digital advertising and marketing: only the best ideas worldwide, since 2003

ValueClick buys Search123

on June 3, 2003 by adverblog Comments

Ad technology player ValueClick has acquired today Search123.com, a paid search company for $5 million in cash. The news is reported today on Internet News in an article by Brian Morrissey who also provides a brief picture of the evolving search engine market quoting Yankee Group’s analysts.

File under: ,

“Feel the Fury” wins an award

on June 3, 2003 by adverblog Comments

“Feel the Fury” advertising campaign for the University of Miami Hurricanes football has been awarded by Web Marketing Association (WMA) for Best General Interest Rich-Media Advertisement. The news is reported today on Hurricane’s web site.

File under:

Ad Spend Declines in Japan

on June 2, 2003 by Martina Comments

According to a annual survey by Japanese advertising agency Dentsu, advertising hit hard times in 2002 with adspend falling for the year. All media sectors witnessed a drop, most of all online advertising which had a year-on-year decline of 15%.

File under: ,

It’s time to be confident in online advertising

on June 2, 2003 by adverblog Comments

According to Mr Cook, director of technology investing at Munder Capital Management, quoted today on Quicken.com, investors can eventually be confident in online advertising firms. Broadband adoption, he said, is going to be driven to new heights by advertising, commerce and subscription revenue.

File under: ,

New tool to block rich media ads

on June 1, 2003 by adverblog Comments

A new tool to block rich media ads will be soon offered to its subscribers by Earthlink. As described in an article of Yahoo! News, the access provider will help web surfers stopping pop-up and pop-unders. Last August EarthLink launched a pop-up blocker that has been downloaded by 1.2 million customers. On the matter the are different opinions: EarthLink believes that “Pop-up ads started off as a legitimate vehicle for people to monetize their sites but what we saw ended up being used irresponsibly and generated a strong backlash from consumers and tools to control them”. While Jupiter Research associate analyst Nate Elliott was uncertain how many people would actually choose to use the tool: “Most people see Flash content as beneficial because it gives them interesting animation.”.

File under: , ,

IAB: here comes the branding campaign

on June 1, 2003 by adverblog Comments

The Interactive Advertising Bureau (IAB) today launches a new integrated branding campaign aimed at helping marketers understand how they can best employ interactive advertising to more effectively reach their business goals. The first wave of the integrated advertising campaign will appear in print, outdoor and online publications beginning May 28. The campaign profiles marketing executives who have helped their brands become “superheroes” by tapping the potency of interactive in tandem with an overall marketing plan. Read on the press release on IAB’s Web site.

File under: , ,

Spam and e-mail marketing: it’s not hate

on June 1, 2003 by adverblog Comments

It sounds a little bit unexpected but, according to a recent Doubleclick’s research, spam hasn’t hurt e-mail marketing. Of course this information comes from one of the main providers of e-mail marketing technologies, and therefore has to be “handled with care”. In addition, the commenting article on Internet News reports that Jupiter Research, projects companies will spend $1.4 billion on e-mail marketing this year.

File under: ,

Prime clicking time

on May 30, 2003 by adverblog Comments

Even The Economist focuses this week on the online advertising suggested by Google and Overture, the search firms who pioneered the new form of advertising, known as �search-related� or �pay-per-performance”. According to magazine, search engine advertising and, in general, text bases advertising, will help stopping the irritating online marketing practice of pop-ups, pop-unders and even floating ads.

File under: , ,

Ad Agencies Slowly Embrace Search Engine Marketing

on May 29, 2003 by adverblog Comments

An article by Elizabeth Osmeloski published yesterday on Searchenginewatch.com, clearly helps understanding the current agencies’ attitude towards search engine advertising. “The most difficult issue facing SEOs and Ad Agencies is determining a method for reporting meaningful data without discrepancies. With pay-per-click, numbers are fairly straightforward and absolute when ROI tracking is directly applied. Yet the industry is still in infant stages when it comes to measuring the branding effectiveness of contextual and keyword advertising.”

File under: , ,

What’s the frequency Kenneth?

on May 28, 2003 by adverblog Comments

A new research, released today by Advertising.com provides interesting highlights on online consumer behavior and interactive marketing. The study shows online ad performance by frequency of impression, creative size and format, daypart and industry category, as measured across Advertising.com�s network of over 1,900 websites. To learn more about the research, I suggest reading Marsha Geller today’s article on Mediapost.

File under: , ,

Advertise here