Dutch brand Grolsch has launched a site with Marilyn Monroe as a testimonial, to promote its beer as the “blonde legend”. Online ads are appearing on blogs like Retecool. This is not the only online marketing effort Grolsch is carrying out: to promote its summer music there is grolschmusictour.nl and a video that pretends to be viral. [news via Marketingfacts.nl]
Steve Rubel announced this week on his blog that Vespa, probably the world’s most famous scooter, has launched its own corporate blog. Vespa is an Italian brand which probably became famous in the US through Fellini’s movies, and after a long difficult period on the market, decided to relauch in 2000. As explained on Vespablogs.com “Piaggio USA feels blogs are an ideal way to connect with Vespa brand loyalists and encourage them to become online evangelists“. What the FAQ point out perfectly summarizes the blogs’ marketing potentials creating a link between brands and consumers as well as providing cost effective evangelization.
A new five-year forecast from Forrester Research says online marketing and advertising in the US will represent 10 percent of total advertising spending in 2010. About half of the marketers plan to decrease their spending in traditional advertising channels (magazines and direct mail), rather investing more budget online. Forrester also points out that search engine marketing will grow by 33 percent in 2005, and marketers are increasingly interesting in the new advertising channels such as blogs, RSS and mobile devices.
Amiel reports Siemens has launched in France an online quiz to give away three SK65 phones and 10 subscriptions for one year to Typepad, the popular blogging service. The domain name that presents the competition doesn’t appear to be very corporate (it apo.cc) but, everything else looks very serious and trustworthy…
Mediapost reports Carat Interactive will offer its clients with a blogging “starter kit”, to introduce them with the blogosphera potentials. In the kit Carat will explain how to monitor blogs, to advertise on them and to run an own blog.
Russell and TJ came up with a cool idea for bloggers: selling advertising space on eBay. Russell in a few days has collected 41$ to place a 120 x 90 banner on his blog. If it works, it might be an excellent way for bloggers to make some money. I think I might give it a try next week. So, if you’re interested in placing ads on Adverblog, stay tuned, I’ll keep you updated.
Steve Rubel writes today on iMediaconnection smart marketers should take advantage of blog (and bloggers). One of the things Steve talks about is the idea of “endorsment deals” to be used to capitalize on the blogosphere
Mercury is using the Web for an early promotional push for its 2004 Monterey minivan in a 90-day deal with America Online. As AdAge reports, the Company has started a campaign to drive traffic to mercuryvehicles.com. They will also give away a Mercury Minivan through an online sweepstake, which is to blogs: consumers will be able to vote the best blog on AOL.
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