Our fellow interactive design and advertising bloggers FWA have crowned their site of the year 2011. We wrote about it back in May. Since so many well-respected jurors were easily in agreement, and because it is an inspiration for being in this business, here is the quite artistic case study of Intel’s Museum of Me. Read more…
Viral marketing has new face. Now it’s all about playing “with” your friends, and by “with” I mean “using” your friends to win something. The latest example comes from Northern Europe where the airline SAS has launched an online competition that takes advantage of Facebook Connect to give away flight tickets to a series of destinations around the world.
The mechanism is pretty simple. You select your departure airport (only Scandinavia unfortunately), you spin the globe to find out your destination and then the system connects to your Facebook profile to randomly pick a friend you will travel with. But the game isn’t over yet: in order to actually win the tickets you have to write a nice motivation on why you and friend should travel together.
This campaign is to support the launch of Doritos new product innovation: a limited edition mystery flavour, “ID3″, that consumers have to guess . Once again, when the tortilla chips brand owned by PepsiCo plays with technology, it does it in a consistent and relevant way, not just as a pretext. As you will see in this case, it does not do things half. I must say I am quite impressed by the level of production of this campaign. I like the way it mixes interactive first person video as well as 3D tools. Adding the integration of personal content, thanks to Facebook Connect, Doritos delivers a successful immersive experience.
Super brilliant website launched by the MoMA in New York to help visitors planning their visits at the museum.
Your preferences, your lifestyle, your tastes, it’s all written in your Facebook, right? Summer at MoMA connects to your Facebook profile, scans it, analyses it and matches your preferences in the social network with the experiences currently offered at the museum.
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