“Sticky” used to be a buzz word in online marketing a few years ago. Now Sixt comes up with a “sticky” idea to promote its rental service in Germany. As you can see from the picture below, the outcome is certainly attractive even if the advertising text could have been better. It says: do it only with a top quality glue (which is not included in our extremely low renting prices). [News via Guerilla Marketing Blog]
Ogilvy Interactive Frankfurt has created a new online campaign for Cisco Systems, starring a fictional hacker named Bruno H. By clicking on a Cisco banner, users virtually connect to Bruno’s desktop where they find his blog notes about a so called “Self-Defending Network” he cannot hack. The desktop offers further interactive options, like reading Bruno’s email (containing also Cisco’s banners) or find out how Bruno’s girlfriend (Cisca!) looks like. Double click on each item on the desktop to find out more.
A mobile ringtones parade will be launched in Germany next April. It will be presented on the magazine “Musikwoche” thanks to the cooperation with the Mobile Entertainment Forum (MEF). The German top-twenty follows the steps of a same initiative launched last year in the UK.
Burger King has started an online campaign to distribute coupons through the German portal Web.de. The initiative allows surfers to download and print coupons to redeeem a metal poster cards branded Coca-Cola in Burger King’s restaurants. The campaign also includes an in-store promotion.
On New Media Age Craig Barrack explains everything you need to know about ringback tones. This kind of mobile content is already rather successful in Germany, while in the UK it’s taking up slowly.
Mobile marketing agency Yoc has developed an sms-based interactive campaign for Bacardi. The initiative takes advantage of Tv spots on MTV promoting Bacardi’s parties. Sending an SMS with the word “Bacardi” German mobile users receive a password to log on Bacardis’ website and access music samples, free downloads and the possibility to win tickets for the “Ritmo de Bacardi” events. The website Bacardi.de has been developed by Argonauten 360.
Interactive agency Seven One has developed an online campaign to promote Spiderman 2 in Germany. The press release (in German) explains the initiative aims raising awareness of the movie with an advergame, rich media and the sponsorship of ProSieben.de, one of the country’s most visited web sites.
… Coca Cola Light W&V reports today the results of the German award Konvergenz 2003. The agencies behind the Coca Cola Light campaign are Publicis, Argonauten 360 and Magic Response. The award has been assigned for the innovative and courageous use of the Web. The silver medal went to Sony Computer Entertainment for the campaign “Playstation – this is 2003″ by Akzio and TBWA, while the bronze has been assigned to AUDI with “The OTHER side OF the Road” developed by Philipp & Keuntje and Saatchi & Saatchi.
Horizon.net reports that Land Rover has run a successful video-email campaign in Germany using the technology provided by Activestream. E-mails with video content have been opened by 70% of the people who received them, with a 19,8% click-through for further information.
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