Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: germany

Sticky marketing for Sixt

on May 17, 2005 by Martina Comments

“Sticky” used to be a buzz word in online marketing a few years ago. Now Sixt comes up with a “sticky” idea to promote its rental service in Germany. As you can see from the picture below, the outcome is certainly attractive even if the advertising text could have been better. It says: do it only with a top quality glue (which is not included in our extremely low renting prices). [News via Guerilla Marketing Blog]

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Cisco’s new campaign hacks the hacker

on February 25, 2005 by Martina Comments

Ogilvy Interactive Frankfurt has created a new online campaign for Cisco Systems, starring a fictional hacker named Bruno H. By clicking on a Cisco banner, users virtually connect to Bruno’s desktop where they find his blog notes about a so called “Self-Defending Network” he cannot hack. The desktop offers further interactive options, like reading Bruno’s email (containing also Cisco’s banners) or find out how Bruno’s girlfriend (Cisca!) looks like. Double click on each item on the desktop to find out more.

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Ringtones parade in Germany

on January 27, 2005 by Martina Comments

A mobile ringtones parade will be launched in Germany next April. It will be presented on the magazine “Musikwoche” thanks to the cooperation with the Mobile Entertainment Forum (MEF). The German top-twenty follows the steps of a same initiative launched last year in the UK.

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Burger King offers coupons on the Web

on December 10, 2004 by Martina Comments

Burger King has started an online campaign to distribute coupons through the German portal Web.de. The initiative allows surfers to download and print coupons to redeeem a metal poster cards branded Coca-Cola in Burger King’s restaurants. The campaign also includes an in-store promotion.

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Ringback tones in a nutshell

on July 28, 2004 by Martina Comments

On New Media Age Craig Barrack explains everything you need to know about ringback tones. This kind of mobile content is already rather successful in Germany, while in the UK it’s taking up slowly.

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Caribbean mobile life for Bacardi

on July 26, 2004 by Martina Comments

Mobile marketing agency Yoc has developed an sms-based interactive campaign for Bacardi. The initiative takes advantage of Tv spots on MTV promoting Bacardi’s parties. Sending an SMS with the word “Bacardi” German mobile users receive a password to log on Bacardis’ website and access music samples, free downloads and the possibility to win tickets for the “Ritmo de Bacardi” events. The website Bacardi.de has been developed by Argonauten 360.

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The German Spiderman 2 is online

on June 21, 2004 by Martina Comments

Interactive agency Seven One has developed an online campaign to promote Spiderman 2 in Germany. The press release (in German) explains the initiative aims raising awareness of the movie with an advergame, rich media and the sponsorship of ProSieben.de, one of the country’s most visited web sites.

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Konvergenz Award 2003: and the winner is…

on October 3, 2003 by Martina Comments

… Coca Cola Light W&V reports today the results of the German award Konvergenz 2003. The agencies behind the Coca Cola Light campaign are Publicis, Argonauten 360 and Magic Response. The award has been assigned for the innovative and courageous use of the Web. The silver medal went to Sony Computer Entertainment for the campaign “Playstation – this is 2003″ by Akzio and TBWA, while the bronze has been assigned to AUDI with “The OTHER side OF the Road” developed by Philipp & Keuntje and Saatchi & Saatchi.

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Successful video-email campaign by Land Rover

on August 28, 2003 by Martina Comments

Horizon.net reports that Land Rover has run a successful video-email campaign in Germany using the technology provided by Activestream. E-mails with video content have been opened by 70% of the people who received them, with a 19,8% click-through for further information.

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