Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: google

The ads that will affect your life

on July 23, 2003 by Martina Comments

Google will provide target advertising and web search to Weather.com. The news is reported in a press release on Biz Yahoo!. I’m always astonished by reading the high-sounding declarations that usually come with these business deals, and Weather.com makes no exception by saying through Joe Fiveash, senior vice president of Product and Business Development:

“Weather.com wants to present our users with information that is the most relevant to them. By adding Google’s search services, we make finding information about any topic just as easy as finding out how the weather will affect your life.”

Wow, these guys are soooo nice to users, they really care about them and their life… Please, don’t forget business is… business, not charity!

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Self-service for contextual advertising

on June 19, 2003 by Martina Comments

In the Search Engine War, Google makes a move announcing AdSense, a new self-service program for publishers to serve up its contextual advertising. The opinion of Susan Wojcicki, director of products at Google is quoted by Brian Morrisey on IAR:

We think that this program, can fundamentally change the economics of content creation. It will allow content creators to focus on creating the content and not on selling ads.”

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