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Tag archives: google

Data Visualisation. Which language do you browse?

on November 5, 2011 by Tim Comments

Google Chrome’s translate feature allowed cartographer Eric Fisher to read the language used by the browser. Combining this information with Twitter’s API he created a beautiful global map of languages, emulating countries’ shapes, while at the same time showing how they fuse together at their borders.

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Google+ Interesting Facts

on September 17, 2011 by Mark Comments

I was really excited about Google+ arriving and then, well, nothing happened. This infographic does supply some thoughts on what’s happening on the platform. Amazing that 72% of users are male, and the top ten occupations of users are pretty much geeks. The funny thing is that 72% + 28% + 20% = 120%. Hmmm… haha. Take a look… Read more…

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Four nice (not so little) new projects by Google

on August 22, 2011 by Martina Comments

I admit it, I wasn’t super impressed by the launch of the Google+ project. But I am impressed by a series of smaller projects that, in my opinion, either have more potential to be practically useful for our business and/or ourr life or, simply, are more fun. As usual, it’s great yet scary to see Google being so active in any sphere of our online life…

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If Social Sites Were Superheroes [infographic]

on August 5, 2011 by Martina Comments

Ever wondered how your favorite social networks compare to your favorite comic book heroes? Read more…

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Social media propaganda

on August 2, 2011 by Martina Comments

Fantastic work by Aaron Wood who created a series of WWII propaganda style posters inspired to Twitter, Google+ and Facebook.

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OK Go: All is not Lost

on July 28, 2011 by Tim Comments

Google, OK Go and director Trish Sie have teamed up to create a spandex-heavy video clip for “All Is Not Lost”, the 7th single off their 2010 album “Of the Blue Colour of the Sky”.

If you fancy your own message to appear in the video, head over to All Is Not It is only accessible through the Chrome browser, as part of Google’s strategy of exclusive web experiences. Using HTML5’s canvas technology you can marvel at browser windows resizing and milling about.

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Introducing Google Rent

on May 26, 2011 by Martina Comments

This is so obvious, so simple (and so damn brilliant) that we really wonder if Google isn’t actually working on a project like the Google Rent idea by Gabriel Kolisch and Isabella Pipitone. Think about it. First of all, when you need a place to rent or buy, the most used verb to define your action is “search” (yes, better, I know “look for”, but that doesn’t help the joke

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The Lady Gaga digital domination

on May 24, 2011 by Martina Comments

Starbucks and Lady Gaga. Amazon and Lady Gaga. Google and Lady Gaga. Farmville and Lady Gaga. Twitter and Lady Gaga. She’s everywhere. She’s a master of online branding across all platforms. In case you missed something, let’s try to recap, even if I don’t even know where to start. Ok, let’s begin with the easy ones… 1. She recently reached 10 millions followers on Twitter. A new record ever. 2. Yesterday she decided to sell her new album for one day on Amazon for $1.99, granting a boost of visibility to Amazon’s cloud service that eventually collapsed (best promo ever…)!

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Weetabix powers Google’s librarian

on November 19, 2009 by Martina Comments

Did you know that behind Google there is an old, fast and wise librarian? See it yourself at Of course she’s fast and effective because she eats Weetabix…

I can’t help having contrasting feelings about this campaign. At first I found it smart and simple, but now I’m not sure about the idea of relying on another brand popularity to sell another brand. I find it kind of weak and surely applyable to more brands than just Weetabix. The agency is WCRS.

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The Ultimate Search For Bourne

on July 16, 2007 by Martina Comments

Universal Pictures and Google have launched today The Ultimate Search For Bourne, an advergame to promote the third “Bourne” film, starring Matt Damon. In order to play the game, you need to have a Google account (and quite some patience) as it uses several Google tools which come into action within a time window of 15 days. I must say that at first sight everything looks complicate, and I get quite lazy if I don’t immediately understand what I have to do in order to play… Maybe I should register for the prizes, but I’m not interested in them neither… So why am I writing about this? Because I’m interested in the potentials of integrated actions using Google… They have great tools but, most of all, as I personally experienced in a series of meetings last week, they have the right attitude to think 360 when a client comes up with a need or a project.

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