Google, OK Go and director Trish Sie have teamed up to create a spandex-heavy video clip for “All Is Not Lost”, the 7th single off their 2010 album “Of the Blue Colour of the Sky”.
If you fancy your own message to appear in the video, head over to All Is Not Lo.st It is only accessible through the Chrome browser, as part of Google’s strategy of exclusive web experiences. Using HTML5’s canvas technology you can marvel at browser windows resizing and milling about.
This is so obvious, so simple (and so damn brilliant) that we really wonder if Google isn’t actually working on a project like the Google Rent idea by Gabriel Kolisch and Isabella Pipitone. Think about it. First of all, when you need a place to rent or buy, the most used verb to define your action is “search” (yes, better, I know “look for”, but that doesn’t help the joke
Starbucks and Lady Gaga. Amazon and Lady Gaga. Google and Lady Gaga. Farmville and Lady Gaga. Twitter and Lady Gaga. She’s everywhere. She’s a master of online branding across all platforms. In case you missed something, let’s try to recap, even if I don’t even know where to start. Ok, let’s begin with the easy ones… 1. She recently reached 10 millions followers on Twitter. A new record ever. 2. Yesterday she decided to sell her new album for one day on Amazon for $1.99, granting a boost of visibility to Amazon’s cloud service that eventually collapsed (best promo ever…)!
Did you know that behind Google there is an old, fast and wise librarian? See it yourself at www.insideyoursearch.com. Of course she’s fast and effective because she eats Weetabix…
I can’t help having contrasting feelings about this campaign. At first I found it smart and simple, but now I’m not sure about the idea of relying on another brand popularity to sell another brand. I find it kind of weak and surely applyable to more brands than just Weetabix. The agency is WCRS.
Universal Pictures and Google have launched today The Ultimate Search For Bourne, an advergame to promote the third “Bourne” film, starring Matt Damon. In order to play the game, you need to have a Google account (and quite some patience) as it uses several Google tools which come into action within a time window of 15 days. I must say that at first sight everything looks complicate, and I get quite lazy if I don’t immediately understand what I have to do in order to play… Maybe I should register for the prizes, but I’m not interested in them neither… So why am I writing about this? Because I’m interested in the potentials of integrated actions using Google… They have great tools but, most of all, as I personally experienced in a series of meetings last week, they have the right attitude to think 360 when a client comes up with a need or a project.
Two giants recently got married: Google and Nike have partnered to launch Joga an online community for football fans “by invitation only”. Since it applies the same concept of Gmail, I cannot exactly tell you what the site is about (I haven’t been invited in yet . But I can unveil (?!) the site will be available in 14 languages. The site is the next step in Nike’s Joga Bonito campaign on the way to Germany 2006. A series of short videos (by Wieden & Kennedy) is also part of the effort.
Something funny happened today on my Italian blog (see below). I know it isn’t really strange nor unusual, it’s just curious to point out.
Since the introduction of text-based advertising from Google a few years ago, the usage of pop-ups has started to decline. As the IHT writes, thanks to Google, there are no more monkeys to punch.“Without intending to do so, the company set multilateral disarmament in motion by telling its first advertisers in 2000: Text only, please. No banner ads, no images, no animation. Just simple words.”
Among the online marketing agencies, Avenue A/Razorfish, says that about 30 percent of the more than $400 million advertising budget from its clients will be spent this year in text ads on search pages.
Reuters reports Google has launched a new feature which will allow advertisers to sign up for AdWords ads directly on the site the want to advertise on. The feature is called “Onsite Advertiser Sign-up” and will surely advertisers looking for niche audiences. As Gary Stein, analyst at Jupiter Research points out, Google’s move is a clear sign that the competition is getting fiercer in this sector, and the search engine wants to keep its existing powerful position through the AdSense program. Also, from the Onsite Advertiser Sign-up program we can also see that adverising on niche sites such as blogs, for example, is becoming more and more important in media plans. I still haven’t seen the feature in action, but I definitely look forward to see how it works.
If someone wins, someone else has to loose: the consideration is rather obvious. This is what is happening in the online advertising industry, where Google and Yahoo are experiencing an extraordinary revenue growth “stealing” the adverting money from the potential revenue of traditional media companies. An article on Informationweek reports the two giants are “diverting advertising revenue established information companies.” This is basically the result of an evolution in the market: advertisers look for alternative ways of promotion and search engine and contextual advertising prove to be rather efficient and cost-effective. Unfortunately (as readers) we already know what is going to happen if information site won’t get enough money from advertising: they will start charging for the content (and the NYT is about to launch subscription based articles).
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