This ad by Aprilia by Burnett BGS for Aprilia (Italy) got my attention on the newspaper this morning. I find it difficult to understand whether I like it or not. From one perspective it makes me think “is female nudity the only way to sell men a scooter?”. Then I think it delivers well the message expressed in the tagline “On my scooter everything has to be perfect“. But at the end I believe it basically communicates the idea women are like objects and if your girlfriend is a little bit fat you won’t take her around. What’s your opinion?
Viaduct Hamburg (Germany) has created this funny ad for Pentax digital cameras which are water resistant. The copy says: “For extreme sportsmen, danger seekers and parents with curious children. [thanks to Der Markenlotse]
An excellent print ad from Italy: D’Adda, Lorenzini, Vigorelli, Bbdo for Perlana (an Henkel clothing detergent). Keep alive the black power.
JWT + Hostettler + Fabrikant for Knorr Barbecue sauces in Switzerland. Attention! The Knorr barbecue season has begun. This Knorr’s campaign looks much better than the one they did in Spain… [ad via Persoenlich]
BBDO Guerrero Ortega (Philippines) for Loperamide Imodium. These print ads won the bronze at Thailand’s Adman Awards. The copy says: Because diarrhea isn’t as pretty.
Football fans probably know Brazil won the Confederation Cup last Sunday defeating Argentina in the final match. The victory has been celebrated also through advertising, as these ads taken from Voxnews clearly show The first ad for Onda, highlights stormy weather for Argentineans after the defeat, the other ad for Guaraná Antarctica congratulates Argentina for being vice-champion in the Cup.
TBWA\Hunt\Lascaris for Doom Insect Spray (South Africa), winner of the Silver Lion 2005 for Print advertising. “Doom insect spray. It’s what insects fear most”
Cravero Lanis for Suzuki Fun – General Motors (Argentina 2005). The copy says: “Details create the personality. Personalize your Suzuki Fun“.
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