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Tag archives: print advertising

Trivial Pursuit: Rodman’s wedding

on August 12, 2005 by Martina Comments

Arnold Worldwide for Hasbro. Copy: It’s the last 20 years. In a box. With new categories and questions about stuff you couldn’t possibly forget.

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BMX: ride everywhere

on July 25, 2005 by Martina Comments

Saatchi & Saatchi London for BMX Rider Magazine. I think this is a print ad, but it would have been cool also if adapted to outdoor. [ad via Advertising/Design Goodness]

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Aprilia, does sex sell?

on July 21, 2005 by Martina Comments

This ad by Aprilia by Burnett BGS for Aprilia (Italy) got my attention on the newspaper this morning. I find it difficult to understand whether I like it or not. From one perspective it makes me think “is female nudity the only way to sell men a scooter?”. Then I think it delivers well the message expressed in the tagline “On my scooter everything has to be perfect“. But at the end I believe it basically communicates the idea women are like objects and if your girlfriend is a little bit fat you won’t take her around. What’s your opinion?

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The Pentax camera and the fish

on July 11, 2005 by Martina Comments

Viaduct Hamburg (Germany) has created this funny ad for Pentax digital cameras which are water resistant. The copy says: “For extreme sportsmen, danger seekers and parents with curious children. [thanks to Der Markenlotse]

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Perlana and the Black Power

on July 8, 2005 by Martina Comments

An excellent print ad from Italy: D’Adda, Lorenzini, Vigorelli, Bbdo for Perlana (an Henkel clothing detergent). Keep alive the black power.

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The Knorr barbecue season

on July 6, 2005 by Martina Comments

JWT + Hostettler + Fabrikant for Knorr Barbecue sauces in Switzerland. Attention! The Knorr barbecue season has begun. This Knorr’s campaign looks much better than the one they did in Spain… [ad via Persoenlich]

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Not everything is as nice

on July 5, 2005 by Martina Comments

BBDO Guerrero Ortega (Philippines) for Loperamide Imodium. These print ads won the bronze at Thailand’s Adman Awards. The copy says: Because diarrhea isn’t as pretty.

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Brazil wins and makes fun

on July 1, 2005 by Martina Comments

Football fans probably know Brazil won the Confederation Cup last Sunday defeating Argentina in the final match. The victory has been celebrated also through advertising, as these ads taken from Voxnews clearly show     The first ad for Onda, highlights stormy weather for Argentineans after the defeat, the other ad for Guaraná Antarctica congratulates Argentina for being vice-champion in the Cup.

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Doom: the insects terror

on July 1, 2005 by Martina Comments

TBWA\Hunt\Lascaris for Doom Insect Spray (South Africa), winner of the Silver Lion 2005 for Print advertising. “Doom insect spray. It’s what insects fear most”

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Suzuki: details create the personality

on June 30, 2005 by Martina Comments

Cravero Lanis for Suzuki Fun – General Motors (Argentina 2005). The copy says: “Details create the personality. Personalize your Suzuki Fun“.

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