RTV China is launching a new service allowing people to learn English in an integrated way. The company is launching a “Cool English” service that will include a radio program, interactive tv, and the �Slang of the Day� via SMS, as well as video and audio MMS. RTV China�s CEO, Axel Klopprogge points out in the press release:�It is ideal that we can support the weekly one-hour radio show and daily new phrases with SMS service to enhance the learning factor. This combination of radio and telephone is a perfect new approach which is tailored to our young target group � and much more fun than a dull textbook.�
The wireless market is more mature (and is growing faster) in Europe than in the US. This is no big news, so I wonder why Mediapost puts so much emphasis on this fact in an article published today. It debuts saying “The mobile communications market is maturing faster abroad than in the United States, according to several recent reports” then fortunately it recovers with some useful information. For example, explaining the potentials of integrating text messaging and tv programs, and reporting data from McKinsey about passive viewers “converted” in active sms participants with SMS interactions.
I will soon be able to get weather forecasts delivered directly to my mobile phone. In my region (Friuli Venezia Giulia) I will be able to get the info via sms in Italian, German and English. Via Yahoo! News.
In France, Jetmultimedia.com in cooperation with Nice’s town council, has launched an alert system (Contacteur Hyperphone) to tell elderly people about upcoming hot days. The service will also be able to deliver health and practical information. Messages can be transmitted through voice mail, sms, email, fax and snail mail. The system will be able to deliver about 10.000 messages per hour. I wonder if the people getting the sms alerts will be the same now taking sms classes…
Korean online magazine The Star reports the Domestic Trade and Consumer Affairs Ministry will scrutinise short message service (SMS) contests to check cheating incidences. Korean authorities advised consumers to pay attention before “investing” in an sms competition as they could end up losing more in SMS charges.
Web-based and low-cost: these are the main characteristics of a new technology developed to allow inbound and outbound automated sms marketing campaigns within reach of more than 1 million Australian businesses. As explained in the press release setting up an SMS competition or auto-response marketing campaign only takes a few minutes. Using the web-based interface, the user is able to assign phone numbers, create multiple prizes, select the type of game, author response messages and enable privacy and spam-act compliance functionalities.
Americans are slowly falling in love with wireless. Probably baseball fans will be among the firsts to become “engaged” with mobile communication. Several baseball teams are signing deals to entertain their fans during the (neverending) matches. Recently the Chicago White Sox and U.S. Cellular to offer fans the opportunity to take part in interactive promotions during games, monitoring the results in real time. Interviews on Instant Messaging Planet Doug Rothrock, vice president of marketing and sales at for Vibes Media said something important:“It lets them get immediate feedback on the use of the technology. It’s a chance to engage people and demonstrate the service � people can try it out.”
Mobliss and Tribal DDB Worldwide have teamed up to create, implement and manage a wireless text messaging promotion for the United States Air Force. As explained in the press release, the promotion, which launches on May 29th and is expected to last through June, will involve a trivia game, called Air Force Snap Decisions. The trivia game will be available to wireless subscribers at three different events in conjunction with The United States Air Force “Cross Into the Blue” (CITB) Tour. I don’t know what to say about this initiative. It’s a good sign that mobile marketing is becoming relevant in the US but, at the same time, I’m disconcerted by the fact that the army wants to entertain and engage its audience. I can’t ignore my pacifist soul. To read more about videogames and war, check out “War Gaming“, by Thomas Mucha, on Business 2.0.
In the United States, Major League Baseball’s Oakland Athletics has launched an in-stadium mobile messaging application that allows fans to text vote and participate in live interactive contests during the A’s three-game series against the Anaheim Angels. With the technology provided by NetInformer, During the games fans can use their mobile phones to answer trivia questions appearing on the mega screen. As explained in the press release, everyone who partecipates will receive a mobile coupon for a discount on their next ticket purchase, and a lucky fan will win four free tickets.
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