Cabinet of Vision
Kudos to my colleagues of the Diesel online creative team and to Hi-ReS! for the new Cabinet of Vision website for Diesel Jewellery.
Check it out and let me know what you think!
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7 Responses to Cabinet of Vision
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it took me awhile to figure out what i was clicking through to see, but after that initial confusion its all got a very beautiful look to it. sort of a noir look that matches a dark pleasure that comes with shopping for expensive diesel jewelry. . . or something like that.
Any site that is just ‘waiting’ screen after ‘waiting’ screen gets a big thumbs down from me.
I don’t mind a longish wait at the start, but man, after that, stop making me wait EVERY TIME I click on something.
too arty. it’s just like the rest of diesel website. slow and confusing. show me the product.
danny
Agree with other comments. This is artsy for the sake of being artsy. Does Diesel want to sell anything or just be some weird, David Fincher-esque brand? Tying products to emotions is wonderful - hey rich media marketing is all about engagement - but you’ve only got a sliver of time online because there are 15 other blogs and “cool sites” that my buddies (and Adverblog) want me to check out.
Totally agree, consumer experience also expresses itself through a basic respect of ergonomic rules! Besides, there is no real information on products…
Who cares about product info? They’re selling cool, not a camera. I think it does a good job of addding a sense of mystery and style to what are, let’s face it, pretty basic items. However, agree with all above, long waits for a pretty picture. If I wait that long I want to see something a bit more interesting than a non-interactive picture.
WTF is up with this website? i actually wanted to go buy something from their jewellery site but i can’t find anything! WTF, someone need to get fired for this.