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Cabinet of Vision

April 4, 2006 at 3:09 by Martina Comments

Kudos to my colleagues of the Diesel online creative team and to Hi-ReS! for the new Cabinet of Vision website for Diesel Jewellery.
Check it out and let me know what you think!

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7 Responses to Cabinet of Vision

  1. monica says:

    it took me awhile to figure out what i was clicking through to see, but after that initial confusion its all got a very beautiful look to it. sort of a noir look that matches a dark pleasure that comes with shopping for expensive diesel jewelry. . . or something like that.

  2. Simon says:

    Any site that is just ‘waiting’ screen after ‘waiting’ screen gets a big thumbs down from me.
    I don’t mind a longish wait at the start, but man, after that, stop making me wait EVERY TIME I click on something.

  3. Danny Boyd says:

    too arty. it’s just like the rest of diesel website. slow and confusing. show me the product.

  4. Matt Wright says:

    Agree with other comments. This is artsy for the sake of being artsy. Does Diesel want to sell anything or just be some weird, David Fincher-esque brand? Tying products to emotions is wonderful – hey rich media marketing is all about engagement – but you’ve only got a sliver of time online because there are 15 other blogs and “cool sites” that my buddies (and Adverblog) want me to check out.

  5. Carine Tenart says:

    Totally agree, consumer experience also expresses itself through a basic respect of ergonomic rules! Besides, there is no real information on products…

  6. nick says:

    Who cares about product info? They’re selling cool, not a camera. I think it does a good job of addding a sense of mystery and style to what are, let’s face it, pretty basic items. However, agree with all above, long waits for a pretty picture. If I wait that long I want to see something a bit more interesting than a non-interactive picture.

  7. diesel says:

    WTF is up with this website? i actually wanted to go buy something from their jewellery site but i can’t find anything! WTF, someone need to get fired for this.

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