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Ketchup against landmines: too strong?

July 7, 2006 at 10:33 by Martina Comments

A very strong communication idea by Publicis Mojo to support the CALM campaign (New Zealand Campaign Against Landmines). Open the ketchup small bags and discover the drama of landmines. Definitely impressive.
In 89 countries walking on a mine is still the routine.
Found on Adfoblog.

One Response to Ketchup against landmines: too strong?

  1. rachel says:

    I thought this advertisement was innovative and creative. Also, a great example of interactive media which is basically what i wanna do with my life. If you’d like to see more examples of interactive media and my opinions/thoughts/humorous comments…
    visit me at anytime!
    i’d love to hear from you :-D

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