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The pleasure of writing

July 7, 2006 at 10:06 by Martina Comments

A lovely campaign by TEAM/Y&R, Dubai for Montblanc. “Rediscover the pleasure of writing“.
I love writing, and I love my Montblanc. Even if I spend the whole day in front of a computer, I still believe pen & pencils are the best way to write down ideas and to communicate with the people we love.
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This campaign has won the Silver Lion at the Cannes advertising festival.


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Copy says: It takes longer to write a real letter. It can also take forever to forget one.

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One Response to The pleasure of writing

  1. Alisa says:

    So true. It’s so easy for us to turn to email/text messages instead of writing a hand-written note. The same can be said about picking up the phone. The hand-written word and spoken voice are unique nowadays. We often chose convenience over connecting with those we love.

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