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The pleasure of writing

July 7, 2006 at 10:06 by Martina Comments

A lovely campaign by TEAM/Y&R, Dubai for Montblanc. “Rediscover the pleasure of writing“.
I love writing, and I love my Montblanc. Even if I spend the whole day in front of a computer, I still believe pen & pencils are the best way to write down ideas and to communicate with the people we love.
This campaign has won the Silver Lion at the Cannes advertising festival.

Copy says: It takes longer to write a real letter. It can also take forever to forget one.

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One Response to The pleasure of writing

  1. Alisa says:

    So true. It’s so easy for us to turn to email/text messages instead of writing a hand-written note. The same can be said about picking up the phone. The hand-written word and spoken voice are unique nowadays. We often chose convenience over connecting with those we love.

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