Author Archives: Mark

Durex China: The Difference Between Obama and Romney

Durex are famously bold with their advertising and this latest ad is no exception, posted up to Sina Weibo after the election results were announced.

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Experience Unseen : Guide Dogs

The message of the ‘Experience Unseen’ campaign is simple: what a person with impaired vision experiences as they explore familiar places can be just as beautiful, evocative and stimulating as what someone with 20/20 vision experiences. Read more…

Styleblaster automated fashion blog

Just came across this fashion blog which is cool. But what differentiates this blog from others is the automated camera in Williamsburg, NY that senses passers by and snaps them directly onto the blog, giving viewers up to the minute images of what people are wearing that day. Read more…

Sneaky Vodafone books

Aussies LOVE cricket. Vodafone Australia has launched a new campaign for cricket lovers across the nation. Go to the site and order a ‘book’ or download a cover for a book and you instantly have a cover for your mobile phone to ‘pretend’ you are doing something super useful, when in fact you are actually watching the cricket. Nice idea from Scott Mortimer and Wellison D’Assuncao at Ogilvy in Sydney. Read more…

Posca’s rock as a chandelier

Want one. Advertising creative dude Stephen Justice, in Melbourne has created a fantastic Posca chandelier using, well Posca’s. We all love the pens and now it’s a very cool installation in Melbourne. In all they used forty different markers in 5 colours- Pink, Red, Light Blue, Yellow and White. It has a LED light source, with the lamps sitting inside the marker to make them fully illuminate the Posca’s original colour through the lid from within. Read more…

Pheed me more social

I’ve been playing around with Pheed over the past few days and have found it to be a really cool experience (apart from early adopters who are probably getting paid like Paris and Miley). I haven’t spent any money to follow anyone yet, but the fact that you can monetize certain elements is cool. The interface is really clean and usable. I’m still unsure if my new fascination will last but for now it’s fun exploring a new platform. What do you all think? pheed.com

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The future you is very scary

Here is another future vision vid which scares the shit out of me. I think as they ‘predict’ this stuff as not so far into the future eg our lives – that scares me. True Skin – A sci-fi short set in the not too distant future where augmentation is the way of life. Anyway take a look at this version. For Kaye, still a natural, augmenting will help him keep pace in this now hyper-paced world. However, after acquiring an off-market prototype, Kaye quickly finds himself fighting not only for his own humanity, but something much larger. Read more…

Get your game face on Mustang

Pretty interesting new site and social gaming campaign from Ford for the Mustang. The car customizer is the best one I have ever used and the end result is very satisfying. The battles against others should be intense between brand loyal Mustang fans so expect to see a lot of activity here as the more a person interacts/shares/updates the content the more points they get. The one with the most points wins their own custom designed Mustang!! The agency is Team Detroit. Read more…

Coca-Cola Vending Machine Rewards You For Dancing

Coca-Cola in Korea have created a vending machine that rewards people the more they dance in front of it!

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The best time of day to send emails [infographic]

Email blasts may seem like the out-of-touch old fogey of online marketing, but there’s a reason they keep hanging around: They still work. But that doesn’t mean most businesses understand how to get the most out of them. One of the biggest, hardest-to-answer questions has always been: When is the best time to send out messages? Finally, we have some hard information. Read more…