An ad touting excellent gas mileage or a turbo-powered engine or a spectacularly designed exterior isn’t enough to sell a car these days. What you need, apparently, is a narrative of cinematic proportions. Throw in an of-the-moment actor and an original song by a buzzy artist, and you’ve got Jaguar’s short film for the F-Type convertible.
Flash vs HTML5 is a HTML5 study of the current landscape for creating gaming and rich interaction, presenting Flash and HTML iterations of the same game. It uses custom 2D webGL. The parallax scrolling is also cool. There’s a bit of hornet’s-nest-kicking debate fodder in there of course but the real treat is viewing it all on your mobile/tablet browser. Agency is Waste Interactive London.
Ahhh celebrity chef’s. Is there no getting rid of them? Just-Eat, a food home-delivery service, have thrown UK celeb chef Anthony Worrall Thompson in a van and promised to keep him in captivity until he sees the error of his celebrity chef ways. They have invited the public to follow his plight and allow them to ‘get their own back’ through an interactive video where you get to slap Anthony round the face with a sprat, a mackrel and even a squid!
Scion GhostGlass is a unique, multi-sensory experience. It allows event guests to explore and interact with the brand and its vehicles throughout the space with a translucent, physical card. Digital content bursts from beneath the glass when a card is placed on one of the five integrated counters.
Cool new site for the release of Jack the Giant Slayer. In the movie an ancient war is reignited when a young farmhad unwittingly opens a gateway between our worlds and a fearsome race of giants. Serving a full dose of HTML5 video, games like ‘if you were a giant how tall would you be?’ and loads of other fun things, this is a cool movie site.
Ever played with a car configuratior? Change color etc… Play with the most thrilling car configurator ever. Interact with your smartphone or as a remote on your tablet and desktop. Fun stuff to join the chase… Read more…
Just recently, Canary Wharf in the UK played host to the ’Sol Ties’ bin an on-going stunt near the wharf and the pubs where commuters were given the choice to recycle their ties for a free round of beers. Sol Beer set up the manned bin where the public gave up their tie for a Sol. Cool Friday arvo stunt. Fee beers on Friday can’t fail…
ACNE has created a cutting edge Interactive-Live-Stream-Experience for adidas Y-3. To celebrate the event, ACNE expanded this short moment in time into an engaging Interactive Live Stream Experience. By streaming the show with four different views onto the runway, the online audience could magnify one view without losing perspective of the show as a whole.
Australian brand Suncorp has rolled out a superannuation product, and has launched with a campaign called Pleasantly Surprised. Basically people in Queensland will be given all sorts of goodies in the promotion backed by a radio station crew on the streets. Superannuation is a boring product so good to see some fun injected into it. Agency: gho Sydney
Let’s All Be Mayor, an online interactive event where you get to vote on the fate of a new SimCity every day for seven days. It’s time to test your mayoral skills as you lead a city at its breaking point. Get ready to make critical decisions for a city on the brink—before crime, pollution, city-wide sickness and angry protestors take you down. Think you can keep your cool under pressure like this? Read more…
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