In Australia, over 160,000 people visited a web site called heapspoor.com which is spoofing the new Pepsi Max Heaps Rich campaign. As Adrants points out, Pepsi Australia is actually behind the spoof. In the end, it’s not important how people talk about you, what matters is just that they are talking about you. Anyway, I really appreciate there is still someone out there with some sense of humor!
In Australia, Harper Collins Publishers have partnered with Legion Interactive to offer customers book chapter samples directly to their mobile phone. The service is called MobileReader and it was created to fulfill the needs of booklovers who don’t have the time to gather information on the upcoming books. The first excerpts will be from bestsellers authors Dean Koontz and Paulo Coelho and from the Australian author Janine Allis. Mobile can sign up online, on the MobileReader website.
From Australia, a blog to showcase and review online advertising coming out of the country. Banner Blog is edited by Ashley Ringrose who works at Soap Creative, a small & friendly independent agency and Ashadi Hopper who works at RMG Connect, one of the larger multinational agencies around town. You find a lot of interesting and inspiring stuffs there. For example, have a look at the Toyota banner created by HotHouse (in Orbitz style).
If when you fly you suffer of “Sansbarophobia”, “Rigamortaphobia” or “Inclinaphobia”, Virgin Atlantic has the cure for you. Adrants points to an advertainment (or edutainment?) microsite created by Australian agency NetX to promote Virgin’s business class benefits. The site humorously highlights Virgin Atlantic in-flight features, presenting them as the “cure” for the most common flight phobias. Check it out, it’s excellent.
Coca-Cola is targeting the youth segment in Australia with an outdoor advertising campaign using the “hypertag” technology. The ads promoting Coke with Lime allow teenagers (ehm… anyone…) walking in the streets of Sydney to download ringtones and pictures to their mobile phones from the billboard using Bluetooth or infrared. The agency behind this campaign is Singleton Ogilvy & Mather.
There is a polemic going on in Australia about big brands advertising on websites that facilitate piracy of software and movies. Companies like Foxtel and ING Direct, which had ads running on sites like Pirate Bay, said it is not their fault, blaming the advertising network instead. Quoted in an article on Fairfax Digital a Foxtel spokeswoman said those sites are not the sort the company wants to be associated with, and they are already investigating the reasons why this happened. Should we believe her? It sounds weird to me to hear that there are still big brands planning online campaigns randomly. Maybe the audience visiting piracy websites is actually relevant too them, so they gave it a try…
Marketing to kids can prove tricky. Marketing mobile phones to kids can be even trickier. The Sydney Morning Herald (free reg.) reports that in Australia there is a discussion going on children and mobile phones. New research show handset could threat kids’ health and Australian mobile carriers take different approaches to the findings. Virgin Mobile doesn’t market its products to under-10s; Telstra says 10-14 years-old are youths not children, so it’s ok to target them; Vodafone and Optus have guidelines which prohibit marketing to under-16s. Who’s right and who’s wrong? My opinion is that children simply don’t need mobile phones.
Australian magazine B&T has named the top agencies in the country for 2004. Clemenger BBDO Sydney has been awarded with the “National Agency of the Year” recognition. M&C Saatchi received the prize for “Integrated Agency of the Year”, while M&C Digital won as “Interactive Agency of the Year”. M&C Digital has experienced an impressive growth in 2004, with a particular success with airline companies, winning accounts like British Airways, Qantas and Australian Airlines. In the same category, the “silver medal” has been assigned to Tribal DDB, while NetX, OneDigital and The White Agency received honorable mention.
Australians would rather get (and send) a text message during the holiday season than a Christmas card, according to a survey commissioned by Motorola. As ITnews reports, the findings are interesting also because they show that nearly half of those surveyed preferred to send text messages rather than talking on the phone.
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