Aussie beer ads have always hovered around the theme of blokes, mates, manly men… topped off with humour. This ad then does not disappoint. It’s backed with the theme from 80s TV series Knight Rider.
Aren’t we tired of campaigns based on UGC? I would say YES, but probably consumers have a different opinion, especially if you offer them to appear on TV as a reward for the (silly) things you ask them to do. In Australia, for example, GPY&R Melbourne challenged its audience to eat a Picnic in the space of a :30 commercial break. People filmed themselves and uploaded the videos on www.itsnopicnic.tv.
The best videos have become part of the Picnic TV campaign, and have gone on air. According to Picnic PR people, over 200 different videos have been broadcasted on TV. The lesson for me here is pretty simple. You don’t have to be innovative to be successfully creative. You just need to give people what they want. And, for the time being, it looks like visibility is still on consumers’ wishlist…
Following on from the recent success of its 4320LA.com twitter campaign, V Australia, via agency Droga5, Sydney is now throwing down the challenge to America for three of their countrymen or women to fly down-under and experience the best Sydney has to offer, while sending a ‘tweet’ every single minute of the 4320 minutes they are in Australia.
The unique social media challenge, promoted in conjunction with Twitter and KIIS FM in LA, will be one of the first of its kind in the US to harness the potential of social media and Twitter in particular to deliver entertainment and interaction with the aim to promote Australia as the ideal and affordable short break destination for Americans.
Yahoo!7 in Australia has launched the new Yahoo inbox as Think Outside The Inbox. It shows how easy it is to have your friends upfront and the rest – well elsewhere. As Australia is struggling with broadband this is cool to see a video ad that pushes them. A cowboy tells you all about it in a video.
Creative and development by Three Drunk Monkeys.
In Australia the local government has launched an informative website to support teens finishing school and debuting in the adults world.
The “Get out there” experience is dubbed “a survival guide for young adults” and it really offers a wide range of information on several different topics (even on gambling!). The site looks really nice and functional only on the homepage (althought not very innovative), then if you browse the second level of content the interface is quite flat, but I don’t really mind given the goal of the project that is to inform rather than to entertain.
The agency is Cru Digital.
Just launched – A funny ad for Carlton Mild in Australia. The beer is mid-strength so you can stay longer at the pub drinking with your mates… well I am sure we have all seen this, been apart of it or been at the wrong end of this situation. VERY AUSTRALIAN!
Laaaaadies & gentlemen, please welcome from Australia, the king of Chunga: Hans Fagerlund!
Ok… What is Chunga? : an eatable and sugared version of Jenga a classic ability game, where you need to remove then stack blocks from a tower without ruining everything. And who is Hans? Hans is the undefeated legend of Chunga of course… Both are born from JWT Sydney and RMG Connect imagination to promote online the launch of a new Kit Kat : Cookies & Cream. The site sticks to the product promise, it’s very rich! You will find many more videos on Youtube, a blog, facebook, myspace, msn contents, goodies, podcasts etc … and an advergame which is part of a contest.
In Australia, Volkswagen has launched a website that is all about sound design. In the Volkswagen R Range website there is nothing more than cool, deep, intense sounds. Cars don’t move. You just hear the sound of their doors, their brakes and their engines while they move through a static yet rich, imagined, journey.
This is certainly a website that only a limited number of people will appreciate. I don’t want to sound odious by saying this however, for example, you’ll agree that only if you have a pair of headphones you will fully enjoy and appreciate the experience. Also, it requires a bit of patience (for the site to load) and quite some curiosity to understand the site is not just about three photos and a series of short factsheets. Last but not least, without a touch of imagination, you won’t hear sounds and experience the journey, but simply perceive no-sense even annoying noise.
The Paper Baron is a sweet black & white advergame launched by the Australian Defence Force to generate some buzz around the Airforce recruitment.
There’s nothing special in the gaming mechanism, it has been done dozens of times: your goal is to make a paper plane fly as far as possible. What actually got my attention in this project is the visual tone of voice, that looks definitely weird given who is using it for self promotion.
The Coke Zero tv spot featuring the two tongues talking to the eye is one of the ugliest things I’ve seen recently. The visuals to me just look disgusting and I can’t find it amusing… Anyway despite the fact I don’t like the spot, I share a nice online execution of the same Coke Zero campaign recently done in Australia.
It’s called Trust your Buds and. among a bunch of goodies, it features the adventures of two pink slimy dudes trying to spot the real Coke Zero bottle. Your task in the advergame is to make the tongues jump around the kitchen to spot the bottle. Trust me, it is not as easy as you might think.
The agency is The White Agency.
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