From Australia, a beautiful online project to tell the world the story of Eglantyne Jebb, founder of Save the Children. Through a series of lovely illustrations we are invited to take twelve lessons in leadership discovering the world of Mrs Jebb and the work she inspired.
The advergame is extremely basic, but the idea behind is somehow amusing. Stop The Aussie Invasion challenges Kiwis to stop the invasion of Australian-owned banks that are getting more and more important in the country.
Your mission is to hit the bankers with pavlova cakes… and if you need a bank in New Zealand, Kiwibank is the answer for you. The agency behind is Total Direct.
In Australia, Tequila has just launched a new initiative as part of the Absolut World global action. It’s the Absolut Line to the Top, a “secret view” on the office of Kevin Rudd, Australia’s Prime Minister. Four CCTV cameras follow him while he takes care of his daily duties, which include (but are not limited to) the regular update of the Facebook status. You can also interact with him, ordering Chinese food for him or making prank calls…
Not sure if I like this idea, mainly because I don’t feel it’s in line with the Absolut brand. It’s too artificial and it doesn’t have the touch of class and beauty that Absolut usually has.
Lynx have made male soap use a crime in Australia and created a squad of beautiful women charged with reducing male soap use and turning guys on to Lynx Shower Gel. The website launches with a contest where guys can dob in mates who use soap, posting their friends on the wall of shame. It also features a 2 minute web film showing the squad in action.
You have a budget of 100k, that you have to use to a) put together your own dream festival line-up from a pool of around 200 bands, b) book the venue c) design the promo poster d) book the after-party band or DJ.
From Austalia, a curious online action to raise money for charity. The tag line it’s “You play, we pay” and it’s basically just another smart way to promote the Xbox 360 game Halo 3, this time with an ethical marketing approach. By saying this I don’t want to sound negative, it’s a charity action, so I appreciate it by default. The advergame consists of a golf challenge, the closer to the hole you shoot the ball, the higher the donation Microsoft will do to the charity organization you decided to play for. Looking at the numbers of plays registered on the site, the initiative seems to be pretty successful. Congrats to Amnesia for the idea.
From Australia, a site which allows you to discover how’s life in the Royal Australian Navy. As the Sydney Morning Herald points out, Australian Defence Force’s key recruiting demographic watches less and less TV, preferring to go online or play video games, that’s why as a recruiting tool they have launched a site which very much looks like a videogame. A great work in Flash by Visual Jazz which examines in detail life on board and also shows on a world map where the Australian Navy is actually operating. The site follows a previous initiative, a few months ago, called “Extreme Battleships”, a strategy game to be played via MSN Messenger only available for Australian users.
In Australia, Rexona has just launched an incredibly content rich advertainment website. Riskville “prepares men to take risks”, testing and challenging them with weird questions and impossible tasks. Take a look around and have fun, there is a lot to discover! (the agency behind it is Lowe Hunt).
To generate buzz around “Explode” new magazine for men coming out in Australia on Oct 12, Soap Creative has created “Bling my bomb“. Visitors are invited to create their own customized “bom”, adding details, engines and even “the babe who’ll occupy the passenger seat”. Players submitting their artwork will enter a competition to win mini iPod’s and Ea Sport “Need 4 Speed” videogames. It’s a nice idea, but I think the choice of using Flash 8 might cause quite a few problems among unexperienced visitors.
My friend Mike sent me an excellent article published on Bandt which unfortunately I cannot link because it requires a subscription. It’s about what (Australian) women really want, and it’s written by Catherine Heath, strategic planner at Young & Rubicam. Among the other things, Catherine writes:“The new woman is a complex combination of smart, focused and radical, traditional, committed and feminine. She is rewriting the rulebook on how brands can to talk to her. (…) Women want the same things as men, last year in Australia, women bought 60% of iPods sold. (…) Women’s need to share is fundamental and applies equally to consumer behavior as to life. (…) A woman won’t complain about a bad experience—she’ll simply leave. Ninety-six per cent of women will discard a product or service without complaining.”
If you’re really interested in the topic, last March Fairfax Digital published a similar article which just requires a free registration to be accessed.
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