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Tag archives: best

IKEA & the Kitchen to climb

on September 29, 2011 by Martina Comments

I know you guys love IKEA. So here comes their latest TVC by Forsman & Bodenfors just launched in Sweden to communicate IKEA now has more appliances than ever. I kind of like it because, as usual, when you watch it, you get the light feeling of joy that makes you fall in love the Swedish brand. Read more…

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Rats love old comics

on September 29, 2011 by Martina Comments

A music video entirely made of images from old comics found on the Internet and animated in After Effects. Pretty cool idea and execution by Lallali for the German band Rats Live On No Evil Star (a palindrome). Probably not very copyright friendly, but definitely nice. Read more…

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Mentos Monsters vs Aerobics – maybe

on September 29, 2011 by Mark Comments

Mentos’ new line of gum really puts the choice in your hands. The gum comes in a pack that has two flavors — it’s your choice which one you want to take. The site follows a similar “Up to You” theme with four pairs of films that run in parallel to each other. In one scenario, visitors can decide between being a “Hip Hop Superstar” with Naughty by Nature, or an astronaut. In another, they can either take part in a Japanese Game Show or run from zombies. The unique interface allows users to toggle seamlessly between the two scenarios. A central menu holds all the different combinations of films, each representing one flavor of the Mentos gum. Read more…

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Facing the marathon

on September 28, 2011 by Tim Comments

adidas wants to show us what running a marathon really looks like, minute by minute. 15 runners from all levels of fitness and experience agreed to wear head mounted cameras during this year’s Berlin Marathon. These are their faces…

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Grand Prix of Roggel

on September 28, 2011 by Mark Comments

Vodafone is going to provide fiber internet in The Netherlands. One of the first places to be connected is a quiet little village called Roggel. The introduction campaign centered around the question: “Is slow Roggel ready for fast fiber?” To get the answer, the smallest Grand Prix ever was organised, including Jenson Button. Read more…

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The New Beetle in Html 5

on September 27, 2011 by Martina Comments

Volkswagen is celebrating the release of its 21st Century Beetle with a pretty interesting Html 5 website that shows the history of the iconic car scrolling on the vertical axis from 1945 to 2011.

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The battle of Twitter vs. Time #infographic

on September 26, 2011 by Martina Comments

Let’s start the week with a good infographic that I bet a lot of you will use to impress colleagues, clients and managers All you need to know about Twitter in a one-pager. When is the best time to tweet? When are the most tweets sent?

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Carlsberg cinema experiment

on September 23, 2011 by Mark Comments

Probably inspired by the fun and successful Heineken Champions League activation last year, Carlsberg just tricked innocent couples in a cinema in Brussels. Will they enter the theater, filled with angry bikers?

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New technology, vintage ads

on September 23, 2011 by Martina Comments

Vintage style poster advertising meets social networks and emerging technologies. I love this project by Lost at E Minor where illustrators created a series of vintage ads for Kindle, Facebook, Youtube and Segway. What I like in particular is the idea that it really feels like these products & services have been with us forever.

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IKEA Introduces Nursery for Men

on September 21, 2011 by Martina Comments

Men with short retail attention span and shopping-averse men in Australia have now a solution to escape the pains of weekend shopping at Ikea. And it’s Ikea itself proposing a solution: it’s called Manland and it’s a day-care for husbands and boyfriends who want to take a break from the shopping. The space works exactly like the play-space for kids, wiht a dedicated area in the store offering free hot dogs, Xbox consoles, pinball machines and nonstop sports action on TV.

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