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Tag archives: best

The T-Mobile’s Candid Camera

on September 20, 2011 by Martina Comments

T-Mobile is out with a new unconventional campaign. Once again, more than the offline action itself, it’s the TVC like a “recap” video of the action that is aimed to generate word of mouth and awareness.

The concept to communicate here is pretty straightforward. Nobody likes nasty surprises when it comes to telephone bills. Same on the streets, nobody likes to receive an unexpected, unfair ticket, as a candid camera kind of action clearly shows.

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The evolution of the advertising executive #infographic

on September 19, 2011 by Martina Comments

Donald Draper has become a reference for most of us to refer to the Golden Age of advertising and the people who wrote the history of advertising itself in the ’60. Fifty years later the advertising world is still alive and kicking, but it now populated by a different species. From playboys to social butterflies, BuySellAds portraits the evolution of the stereotypes in an infographic that is hilarious and absolutely on point. Read more…

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A brief in under 140 characters

on September 18, 2011 by Mark Comments

This is a nice idea. THEY is a creative agency in Amsterdam, and they are looking for an intern. They (hehe) have come up with a nice idea to get submissions. Using twitter they have posted three briefs that people can respond to. As the say on their twitter account… “a briefing should be brief. anything over 140 characters = bullshit. submit ur answer to a briefing as Reply or DM. best idea wins a 6mth paid internship”.

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The Durex Fortune Teller

on September 15, 2011 by Martina Comments

Talking about sex in Taiwan still seems to be a cultural taboo. So for a brand like Durex giving away samples and increasing product as well as safe sex awareness has always been a big challenge. But there is another interesting cultural insight: Taiwanese people frequently visit fortune-tellers to get opinions of their fate in wealth, health and especially love. With this in mind Ogilvy came up with a smart idea: Xerud – The Lover’s Fortune Teller.

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Vision of an Augmented City

on September 15, 2011 by Mark Comments

An outlook on the Roadmap of AR and the vision of an Augmented City – where contextual, digital information displayed in the real world is only a fingertip away. The advertising opportunities are endless! It’s all pretty mind-boggling but ohhhhh so cool. Read more…

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Heineken launches ‘Legendary Football’ UEFA Champions League blitz

on September 14, 2011 by Mark Comments

Heineken has launched its new campaign for the forthcoming 2011/12 UEFA Champions League season, titled ‘Legendary Football’. The campaign, created by Wieden + Kennedy Amsterdam aims to showcase how the UEFA Champions League, the world’s most prestigious and high-profile club competition, and Heineken, the world’s leading premium beer brand, combine to create spectacular artistry that fans around the world can enjoy.

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Boardwalk Empire takes over the NYC subway

on September 13, 2011 by Martina Comments

Anybody can take over a bus, a tram or even metro car and customize it with its brand and campaign message. But not everybody can actually come up with the idea of replacing a subway train with a vintage 1920s train to recreate the mood and the atmosphere of a TV series that is set at that time. The idea is brilliant as the advertising media also becomes the “vehicle” for a consumer experience.

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Yugop is back

on September 12, 2011 by Mits Comments

Yasuyuki Okamura, singer & music producer, just launched his official website in time for new album release. On the homepage you can see the opening movie, produced by interactive visionary Yugo Nakamura (Yugop). The lyric has less meaning but sounds like fun, and the way of expression is quite unique. Read more…

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The Psychology of Angry Birds #infographic

on September 12, 2011 by Martina Comments

Someone calls it Angry Birds Addiction Syndrome. Not sure it’s a medical pathology yet, but for sure it’s the game that changed the history of mobile gaming. A study by AYTM investigated the psychological and sociological motives behind the incredible success of Rovio’s invention. A great infographic helps “profiling” Angry Birds fans, and it proves useful to understand the mechanisms that trigger the success of the game as well as how consumers’ mood changes when playing the game.

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Viral billboard

on September 9, 2011 by Mark Comments

The upcoming movie Contagion got itself some nice viral attention by taking viral very literally. To promote the movie in Canada, they merged science and advertising by using actual bacteria in a billboard installation. Guess what happend.. Read more…

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