Mentos’ new line of gum really puts the choice in your hands. The gum comes in a pack that has two flavors — it’s your choice which one you want to take. The site follows a similar “Up to You” theme with four pairs of films that run in parallel to each other. In one scenario, visitors can decide between being a “Hip Hop Superstar” with Naughty by Nature, or an astronaut. In another, they can either take part in a Japanese Game Show or run from zombies. The unique interface allows users to toggle seamlessly between the two scenarios. A central menu holds all the different combinations of films, each representing one flavor of the Mentos gum. Read more…
adidas wants to show us what running a marathon really looks like, minute by minute. 15 runners from all levels of fitness and experience agreed to wear head mounted cameras during this year’s Berlin Marathon. These are their faces…
Vodafone is going to provide fiber internet in The Netherlands. One of the first places to be connected is a quiet little village called Roggel. The introduction campaign centered around the question: “Is slow Roggel ready for fast fiber?” To get the answer, the smallest Grand Prix ever was organised, including Jenson Button. Read more…
Volkswagen is celebrating the release of its 21st Century Beetle with a pretty interesting Html 5 website that shows the history of the iconic car scrolling on the vertical axis from 1945 to 2011.
Let’s start the week with a good infographic that I bet a lot of you will use to impress colleagues, clients and managers All you need to know about Twitter in a one-pager. When is the best time to tweet? When are the most tweets sent?
Probably inspired by the fun and successful Heineken Champions League activation last year, Carlsberg just tricked innocent couples in a cinema in Brussels. Will they enter the theater, filled with angry bikers?
Vintage style poster advertising meets social networks and emerging technologies. I love this project by Lost at E Minor where illustrators created a series of vintage ads for Kindle, Facebook, Youtube and Segway. What I like in particular is the idea that it really feels like these products & services have been with us forever.
Men with short retail attention span and shopping-averse men in Australia have now a solution to escape the pains of weekend shopping at Ikea. And it’s Ikea itself proposing a solution: it’s called Manland and it’s a day-care for husbands and boyfriends who want to take a break from the shopping. The space works exactly like the play-space for kids, wiht a dedicated area in the store offering free hot dogs, Xbox consoles, pinball machines and nonstop sports action on TV.
Do you realize how much water you waste in your daily or weekly activities? No, I bet you don’t realize it. And neither did I. At least until I watched these weird and slightly creepy yet effective videos by The Shelton Group. The campaign is actually called Wasting Water is Weird, and is made out of three TVC, a website and of course a Facebook page and a Twitter account where the creepy guy shares tips to save water.
To show the world its commitment to deliver a quick and personal replies to consumers who get in touch via social media, the Dutch carrier has come up with a sweet idea: 140 characters, 140 KLM employees. Normal Facebook and Twitter typed responses have been replaced with a living alphabet made up of 140 KLM employees.
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