Heineken has launched its new campaign for the forthcoming 2011/12 UEFA Champions League season, titled ‘Legendary Football’. The campaign, created by Wieden + Kennedy Amsterdam aims to showcase how the UEFA Champions League, the world’s most prestigious and high-profile club competition, and Heineken, the world’s leading premium beer brand, combine to create spectacular artistry that fans around the world can enjoy.
Anybody can take over a bus, a tram or even metro car and customize it with its brand and campaign message. But not everybody can actually come up with the idea of replacing a subway train with a vintage 1920s train to recreate the mood and the atmosphere of a TV series that is set at that time. The idea is brilliant as the advertising media also becomes the “vehicle” for a consumer experience.
Yasuyuki Okamura, singer & music producer, just launched his official website in time for new album release. On the homepage you can see the opening movie, produced by interactive visionary Yugo Nakamura (Yugop). The lyric has less meaning but sounds like fun, and the way of expression is quite unique. Read more…
Someone calls it Angry Birds Addiction Syndrome. Not sure it’s a medical pathology yet, but for sure it’s the game that changed the history of mobile gaming. A study by AYTM investigated the psychological and sociological motives behind the incredible success of Rovio’s invention. A great infographic helps “profiling” Angry Birds fans, and it proves useful to understand the mechanisms that trigger the success of the game as well as how consumers’ mood changes when playing the game.
The upcoming movie Contagion got itself some nice viral attention by taking viral very literally. To promote the movie in Canada, they merged science and advertising by using actual bacteria in a billboard installation. Guess what happend.. Read more…
Really like this print campaign from Lego. As always it’s the simplicity and design that make it fun.
Agency: TBWA, Costa Rica
I just found this cool new app. It’s a new iPhone App for the Heineken Rugby World Cup. Have you ever dreamt of kicking the winning goal at the Rugby World Cup? Now you can be part of the on-field action and kick real penalty goals and conversions, live, as they happen. Feel the same pressure, as you take the same kick, from the same spot, in the same conditions… LIVE!
It’s Australia and NZ only I’m afraid.
Byturen is a great campaign from the Nordics that shows, in an entertaining yet confronting way, how different you act when you are drunk. A double layered video (that activates on mouseover) is used to get the comparison as close as possible.
I missed this ad by Nike Brazil last month. The only addiction that is good for your body is running. Yes, it’s kind of controversial, but this is the Just Do It spirit, right? Photography and editing have a maniacal vibe, clearly inspired by the movie Requiem for a Dream. The atmosphere is surreal, scary yet fascinating. Probably a language only hard core runners can understand, but still a great commercial for us all, lovers of beautiful things. Read more…
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy