Talking about sex in Taiwan still seems to be a cultural taboo. So for a brand like Durex giving away samples and increasing product as well as safe sex awareness has always been a big challenge. But there is another interesting cultural insight: Taiwanese people frequently visit fortune-tellers to get opinions of their fate in wealth, health and especially love. With this in mind Ogilvy came up with a smart idea: Xerud – The Lover’s Fortune Teller.
An outlook on the Roadmap of AR and the vision of an Augmented City – where contextual, digital information displayed in the real world is only a fingertip away. The advertising opportunities are endless! It’s all pretty mind-boggling but ohhhhh so cool. Read more…
Heineken has launched its new campaign for the forthcoming 2011/12 UEFA Champions League season, titled ‘Legendary Football’. The campaign, created by Wieden + Kennedy Amsterdam aims to showcase how the UEFA Champions League, the world’s most prestigious and high-profile club competition, and Heineken, the world’s leading premium beer brand, combine to create spectacular artistry that fans around the world can enjoy.
Anybody can take over a bus, a tram or even metro car and customize it with its brand and campaign message. But not everybody can actually come up with the idea of replacing a subway train with a vintage 1920s train to recreate the mood and the atmosphere of a TV series that is set at that time. The idea is brilliant as the advertising media also becomes the “vehicle” for a consumer experience.
Yasuyuki Okamura, singer & music producer, just launched his official website in time for new album release. On the homepage you can see the opening movie, produced by interactive visionary Yugo Nakamura (Yugop). The lyric has less meaning but sounds like fun, and the way of expression is quite unique. Read more…
Someone calls it Angry Birds Addiction Syndrome. Not sure it’s a medical pathology yet, but for sure it’s the game that changed the history of mobile gaming. A study by AYTM investigated the psychological and sociological motives behind the incredible success of Rovio’s invention. A great infographic helps “profiling” Angry Birds fans, and it proves useful to understand the mechanisms that trigger the success of the game as well as how consumers’ mood changes when playing the game.
The upcoming movie Contagion got itself some nice viral attention by taking viral very literally. To promote the movie in Canada, they merged science and advertising by using actual bacteria in a billboard installation. Guess what happend.. Read more…
Really like this print campaign from Lego. As always it’s the simplicity and design that make it fun.
Agency: TBWA, Costa Rica
I just found this cool new app. It’s a new iPhone App for the Heineken Rugby World Cup. Have you ever dreamt of kicking the winning goal at the Rugby World Cup? Now you can be part of the on-field action and kick real penalty goals and conversions, live, as they happen. Feel the same pressure, as you take the same kick, from the same spot, in the same conditions… LIVE!
It’s Australia and NZ only I’m afraid.
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