Really like this print campaign from Lego. As always it’s the simplicity and design that make it fun.
Agency: TBWA, Costa Rica
I just found this cool new app. It’s a new iPhone App for the Heineken Rugby World Cup. Have you ever dreamt of kicking the winning goal at the Rugby World Cup? Now you can be part of the on-field action and kick real penalty goals and conversions, live, as they happen. Feel the same pressure, as you take the same kick, from the same spot, in the same conditions… LIVE!
It’s Australia and NZ only I’m afraid.
Byturen is a great campaign from the Nordics that shows, in an entertaining yet confronting way, how different you act when you are drunk. A double layered video (that activates on mouseover) is used to get the comparison as close as possible.
I missed this ad by Nike Brazil last month. The only addiction that is good for your body is running. Yes, it’s kind of controversial, but this is the Just Do It spirit, right? Photography and editing have a maniacal vibe, clearly inspired by the movie Requiem for a Dream. The atmosphere is surreal, scary yet fascinating. Probably a language only hard core runners can understand, but still a great commercial for us all, lovers of beautiful things. Read more…
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