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Tag archives: best

The battle of Twitter vs. Time #infographic

on September 26, 2011 by Martina Comments

Let’s start the week with a good infographic that I bet a lot of you will use to impress colleagues, clients and managers All you need to know about Twitter in a one-pager. When is the best time to tweet? When are the most tweets sent?

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Carlsberg cinema experiment

on September 23, 2011 by Mark Comments

Probably inspired by the fun and successful Heineken Champions League activation last year, Carlsberg just tricked innocent couples in a cinema in Brussels. Will they enter the theater, filled with angry bikers?

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New technology, vintage ads

on September 23, 2011 by Martina Comments

Vintage style poster advertising meets social networks and emerging technologies. I love this project by Lost at E Minor where illustrators created a series of vintage ads for Kindle, Facebook, Youtube and Segway. What I like in particular is the idea that it really feels like these products & services have been with us forever.

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IKEA Introduces Nursery for Men

on September 21, 2011 by Martina Comments

Men with short retail attention span and shopping-averse men in Australia have now a solution to escape the pains of weekend shopping at Ikea. And it’s Ikea itself proposing a solution: it’s called Manland and it’s a day-care for husbands and boyfriends who want to take a break from the shopping. The space works exactly like the play-space for kids, wiht a dedicated area in the store offering free hot dogs, Xbox consoles, pinball machines and nonstop sports action on TV.

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Wasting Water is weird. And creepy

on September 21, 2011 by Martina Comments

Do you realize how much water you waste in your daily or weekly activities? No, I bet you don’t realize it. And neither did I. At least until I watched these weird and slightly creepy yet effective videos by The Shelton Group. The campaign is actually called Wasting Water is Weird, and is made out of three TVC, a website and of course a Facebook page and a Twitter account where the creepy guy shares tips to save water.

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KLM Live Reply: 140 characters, 140 KLM employees

on September 21, 2011 by Martina Comments

To show the world its commitment to deliver a quick and personal replies to consumers who get in touch via social media, the Dutch carrier has come up with a sweet idea: 140 characters, 140 KLM employees. Normal Facebook and Twitter typed responses have been replaced with a living alphabet made up of 140 KLM employees.

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The T-Mobile’s Candid Camera

on September 20, 2011 by Martina Comments

T-Mobile is out with a new unconventional campaign. Once again, more than the offline action itself, it’s the TVC like a “recap” video of the action that is aimed to generate word of mouth and awareness.

The concept to communicate here is pretty straightforward. Nobody likes nasty surprises when it comes to telephone bills. Same on the streets, nobody likes to receive an unexpected, unfair ticket, as a candid camera kind of action clearly shows.

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The evolution of the advertising executive #infographic

on September 19, 2011 by Martina Comments

Donald Draper has become a reference for most of us to refer to the Golden Age of advertising and the people who wrote the history of advertising itself in the ’60. Fifty years later the advertising world is still alive and kicking, but it now populated by a different species. From playboys to social butterflies, BuySellAds portraits the evolution of the stereotypes in an infographic that is hilarious and absolutely on point. Read more…

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A brief in under 140 characters

on September 18, 2011 by Mark Comments

This is a nice idea. THEY is a creative agency in Amsterdam, and they are looking for an intern. They (hehe) have come up with a nice idea to get submissions. Using twitter they have posted three briefs that people can respond to. As the say on their twitter account… “a briefing should be brief. anything over 140 characters = bullshit. submit ur answer to a briefing as Reply or DM. best idea wins a 6mth paid internship”.

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The Durex Fortune Teller

on September 15, 2011 by Martina Comments

Talking about sex in Taiwan still seems to be a cultural taboo. So for a brand like Durex giving away samples and increasing product as well as safe sex awareness has always been a big challenge. But there is another interesting cultural insight: Taiwanese people frequently visit fortune-tellers to get opinions of their fate in wealth, health and especially love. With this in mind Ogilvy came up with a smart idea: Xerud – The Lover’s Fortune Teller.

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