Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Tim

HTC ChaCha pushes your Facebook button

on July 31, 2011 by Tim Comments

I guess there is no better post to follow my previous one about staying off Facebook. HTC’s smartphone ‘ChaCha’ wants you to share like there’s no tomorrow, simply by pressing the magic f-button at the bottom of its keyboard. And naturally HTC are promoting this feature within facebook itself. Install their app and ‘see what happens when you push it’ - the result is an extreme version of your own facebook existence. Have a look at my own version in which my dumb profile photo fits serendipitously. Read more…

File under: , , ,

The Man without a Facebook

on July 31, 2011 by Tim Comments

This upcoming movie explores in unflinching detail what it means to be out of the loop, to not exist on Facebook, to have to say everything face to face. To write with pen and paper and simply be ‘untaggable’.

As the blurb says “Once in a while a friend request will come along that will change your life forever.” And in case the trailer seems oddly familiar in its storyline, have a look at Mel Gibson directing and starring in a similar flick a while back.

via Deepend

File under: , , ,

OK Go: All is not Lost

on July 28, 2011 by Tim Comments

Google, OK Go and director Trish Sie have teamed up to create a spandex-heavy video clip for “All Is Not Lost”, the 7th single off their 2010 album “Of the Blue Colour of the Sky”.

If you fancy your own message to appear in the video, head over to All Is Not Lo.st It is only accessible through the Chrome browser, as part of Google’s strategy of exclusive web experiences. Using HTML5’s canvas technology you can marvel at browser windows resizing and milling about.

Read more…

File under: , , , , , , ,

Isaiah vs Fabio: You decide the New Old Old Spice Guy

on July 27, 2011 by Tim Comments

As you saw from the Mexican wrestling-style announcement, the duel between two Old Spice Guys is a ‘hand to hand in the bath’ (mano a mano in el baño) affair. We were promised a duel of wits, long flowing hair versus presidential abdomen, taking place in the ‘Internet Arena‘.  Having started at high noon in the US, both guys are now employing the best practices established by legendary Responses, working personal angles with influencers and courting link communities such as Reddit. Have a peek at the two “Rules of Engagement” videos and click on the overlay of your liking.

Read more…

File under: , , , , ,

Snickers Sessions: You are not You

on July 17, 2011 by Tim Comments

Snickers in Australia are opening their global creative “You’re not you when you’re hungry” and applying it to music. Electro act Miami Horror and hip hop artist Phrase are challenged to cover a song from a completely different genre, and thereby be seen in a completely different light.

Every vote will raise a dollar for Heaps Decent – a not-for-profit initiative dedicated to finding and nurturing the creativity of underprivileged and Indigenous young people. The first 500 newsletter-signups get the songs for free, all other proceeds again go to Heaps Decent.

  Read more…

File under: , , , , ,

Samsung Space Balloon: tweet at 100,000 feet

on July 15, 2011 by Tim Comments

Samsung Mobile Japan decided to honour their Galaxy S II with a proper space project, sending the phone into our stratosphere today. The Galaxy is held by an astronaut doll tied to a space balloon. In contrast to Toshiba’s Space Chair project from 2009, this endeavour is more than a film. Produced by the mighty Bascule, it literally tests the outer limits of social media and shows that Android phones can indeed go further than iPhones. With Space Balloon you can watch a live Ustream (on your own Galaxy if you wish) and see your own tweets at 100,000 feet.

Read more…

File under: , , , , ,

Fleet Commander: Attack the Death Star

on July 14, 2011 by Tim Comments

Fleet Commander is the result of a 3 year long project at the Electronic Visualization Laboratory by computer science grad student Arthur Nishimoto. It turns an already impressive 20-foot multitouch screen into a gigantic strategy game.

Read more…

File under: , , , , , , , ,

Gaming on YouTube: NZ Airforce, Intel and Wonka

on July 14, 2011 by Tim Comments

From Kiwi agencies Resn and Saatchi Wellington comes a row of games for New Zealand’s air force (how cute is their logo?). The games under the title “Step Up” can all be played on the NZ’s airforce YouTube channel – give them a go. The special twist is that you are controlling a live camera across a model landscape. After you have finished playing the game, you can get a personalized YouTube video of your flight to share with friends.

Read more…

File under: , , , , , , , ,

Morris Lessmore: iPad2 story telling

on July 12, 2011 by Tim Comments

Many remember the Alice in Wonderland and Touching Stories apps as benchmarks for interactive storytelling on the iPad. The iPad2 brings a natural progression with The Fantastic Flying Books of Mr. Morris Lessmore, by the film makers at Moonbot Studios.

Read more…

File under: , , , , , , , , , , , , ,

Animated Tattoo for Ballantines

on July 8, 2011 by Tim Comments

From WorkClub in London comes a series of live artistic events for Ballantines, called ‘Human API‘. Different artists create work (and leave an impression as per the brand’s positionng). The process is streamed live through facebook and influenced by the audience through facebook chat and Twitter. The example below shows a 100% permanent impression, done by tattoo artist K.A.R.L. As the video explains, the live interaction was rounded off with an animation video, triggered by a mobile marker within the tattoo.

I like the first person camera view and the expression “Powered by Human API” (which is after all the most complex yet ready-to-use interface available). Related live art projects in the past include Beck’s Live Studio by Dare which played user-remixed music to the artists and the 24hr Session with Maroon5 for Coke by W+K London. I find notable that the project’s doco is a vital part of the strategy. The videos are indeed the message and can achieve a bigger reach than the interaction itself.

Other ‘Human API’ events feature ice sculptor J.A.M.I.E. (below) and graffiti artist 45 R.P.M. (what’s with all the dots?) spraying interactively. I like how the user photos are incorporated into 45′s physical piece inside of those screens.

The doco of J.A.M.I.E. shows him cheerily hacking away at an ice robot. If you are of an impatient disposition, jump to 2:07 and see the melting ice robot dance. That’s something I hadn’t seen before.

File under: , , , , , , , , , , , , ,

Advertise here