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Author Archives: Tim

Your personal Festival Buzz

on January 10, 2013 by Tim Comments

Currently, Sydney is in the news for two reasons: a giant rubberduck floating in its harbour and a heatwave of ferocious intensity. This work has to do with the first. Sydney Festival (of which the rubber duck is part of) is one of Australia’s largest annual cultural celebrations with an international reputation for modern, popular and intelligent programming. To curate your very own version of the festival buzz check out the project ANZBuzz. Read more…

Happy Texting – 20 Years of SMS

on December 3, 2012 by Tim Comments

Neil Papworth is the engineer who sent the world’s very first SMS/text to a mobile phone. On Dec 3 1992, Neil sent a text to Vodafone executive Richard Jarvis, saying ‘Merry Christmas’. Little did they know they were setting the foundation for a 20-year long habit enthralling billions of teenagers (and unnerving their parents). Agency THEY in The Netherlands celebrates the anniversary through an interview with Neil Papworth … naturally conducted via SMS/text.

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The 36 user types on Facebook

on November 14, 2012 by Tim Comments

Soap have created this entertaining overview of the typical Facebook users. Literally drawn from their own social media and community management work, Soap have identified 36 different types of users on Facebook walls: The Good, the Bad & the Ugly”. Can you spot yourself among them? Read more…

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Barclaycard Toy Story

on November 11, 2012 by Tim Comments

Here is a nice spin on the ‘Adult in a toy store’ narrative, by BBH London. Barclaycard, like many other payment systems, wants to be part of the new mobile money revolution. Watch our human hero first get bamboozled by choice…and then walk away with a simple swipe of his phone. Read more…

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IKEA playing with their friends

on October 27, 2012 by Tim Comments

IKEA in the UK presents this charming video as part of their “Entertaining” campaign. A group of kids are in perfect synch with a bunch of oversized play friends, from cuddly bear and robot to action figures. Watch the reveal at the end of the spot and don’t miss the ‘Making Of’ which is told and led by a very Scottish ‘Darren, the Bear’. Read more…

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Ring My Bell for new shoes

on October 18, 2012 by Tim Comments

From Israel comes a cute way of combining girls’ love for shoes with their habit of taking pictures of said shoes. Agency Smoyz placed a sign with a bell in the middle of busy street. It instructed people to Instagram their shoes, add their shoe size and hashtag it with shoe brand #ALDO. Watch the video to see what happened next…

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Google Hangout – Face Arcade

on September 25, 2012 by Tim Comments

Kiwi agency Resn have banged out some pretty funny hack experiments using the Google Hangout technology. Check out their mind-boggling trailer for the ‘Face Arcade’. Read more…

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Samsung’s Next Big Thing Part 2

on September 20, 2012 by Tim Comments

Feel like the new iPhone 5 has let you down? Samsung have exploited the general disappointment among Apple fan boys with this new installment of ‘The Next Big Thing is Already Here’. Read more…

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Old Spice Muscle Music

on August 28, 2012 by Tim Comments

Wieden + Kennedy and B-Reel have created the ultimate interactive music kit, making muscles sing. In a special Vimeo execution they hooked up Terry Crews’ body to an array of ludicruous instruments. Use your keyboard and play that body. What’s your favourite piece? Mine would have to be the ‘Flame Sax’, no doubt. Read more…

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The Naked Espresso

on August 27, 2012 by Tim Comments

Agency Reborn have created ‘The Naked Espresso’ for kitchen equipment brand Breville. Using physical computing it creates a live visualisation of the coffee getting brewed. The visuals are then attached as a print out onto the coffee cup. Read more…

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