In Europe, Logitech is online with Jelly Jumper, a 50 levels advergames which challenges players to do their best with the keyboard. The game is quite sticky, and give the users one more reason to play: if the pass the 10th level, they get a 20 percent discount on Logitech products. Long time I don’t see a nice advergame which focus so much on hard selling/discounts. Good to see advergames aren’t just a branding tool
Nokia has just launched on the market a multimedia car kit, and it’s promoting it with a nice videoadvergame. The site is called “The Passenger”, and from the very first sight it looks like every other branded entertainment site (I don’t know why, but I feel these kind of sites all look somehow the same) and it features a video driving game around Paris. A driver, a femme fatal and another mysterious man are the characters who support the user in the interactive experience. As you know, I’m very picky when it comes to advergames evalutation, but in this case I can admit I was impressed… it’s video based (and therefore innovative) and quite fun to play (for a few minutes If you want to learn more about the project, you can check out Netanel’s blog.
We’re just ten days before Valentine’s Day, and we have a big problem: apparently Cupid has decided to resign and stop helping people falling in love and/or solving their problems with their partners. The situation is dramatic, someone needs to help… This is more or less the idea behind the Love Machine, an advergame Levi’s has just launched in Turkey (the agency is Manajans JWT). The design is nice and the game is worth playing a couple of times. The site is available also in English, so you don’t have to put too much of an effort to find your way as Cupid. The only negative aspect is that you are forced to register in order to play. Yes, for Turkish players there are prizes to win, but this isn’t always a valid trigger to make registration mandatory, especially if players cannot try the game first.
I’ve found an interesting advergame created within the 1E Energy Awareness Campaign. The concept is good: it’s a game to make people understand how they can save energy in the office, by switching off the IT equipments when they don’t use them. Also, if you click on “act” you can calculate how much money your company will save if everybody pays attention not to waste energy. The game in itself is not perfect (there are no instructions on how to play, for example) but it is surely a useful tool, which I would rather define as an “edugame”. This said, I believe it could be successfully used as an educational tool in schools as well.
A videogame character who very much reminds of Sonic make teenagers play and discover healthy foods. The project is called School Food Trust and features an addictive platform advergame. The agency behind it is Kerb.
Samsung has launched a new mini-site to promote its K5 phone. It’s nicely designed and, as most of the sites going live nowadays, it tries to cash on user-generated content. The challenge is to create a music dance video uploading a picture of a friend or of your grandma… the best video will win a K5 phone. The best part of the site is the advergame. Inspired to Super Mario Bros it features a nice soundtrack and a simple but joyful design.
In France, Warner Bros has launched an advergame to promote the launch of the V for Vendetta DVD. As Guillaume wrote, the game play reminds of Streetfighter, but unfortunately is not as engaging. If you want to give it a try, this is the link to follow, and you can even win a Collector’s edition version of the DVD. Bear in mind your winning chances increase if you refer some friends. If instead, you prefer to enjoy the original cominc-book by Alan Moore, you can find it on Amazon, it’s half price at the moment
It’s not the Da Vinci Code, but the mystery is probably as intriguing, since it’s based on the story of Mary Stuart. A give you a hint… the site is called Les Nuits des Clans at first sight it looks pretty cool and, yes, unfortunately it’s only in French… but let’s not stop here, language cannot (or should not) be a barrier to an interesting project… Basically, it looks like there is a secret organization based on the Marie Stuart ‘s life that organise every full moon nights, the the best parties, in the most hip places. The members of the Clan meet each other at those parties and the challenge in the game is to discover where the next party will be located. The enigma needs to be solved by investigating photographs of places throughout London. Not an extremely evolved nor innovative gaming interface, but surely engaging enough to take the challenge, considering the appeal a conspiration always has (almost by definition…).
Close your eyes and imagine a SimCity made of bananas… then click here and play this weird but brilliant advergame just launched by Chiquita in Belgium, The Netherlands, Switzerland and Austria. The challenge, as in SimCity or in Railroad Tycoon (my favourite games ever), is to grow bananas while keeping the employes happy and, of course, while respecting the environment. For the players it’s a nice, lovely designed game which also gives the chance of winning a journey to Costarica, for Chiquita it’s a good (and unusual) exercise of corporate ethics and environmental responsibility. What I like about this game is the learning process about Chiquita plantations it involves, and I also appreciate the fact that registration is not compulsary. Too bad that such an effort is not available to play in English! The agency behind the game it’s These Days, and I’ve found the link through my friend Coolz0r.
The classic board game by Hasbro is now online as an advergame. It’s a lifetime I don’t play the real Cluedo, so I didn’t try very hard to remember the mechanism and play it online. In any case I must say the game looks pretty good, nicely designed and quite engaging as any classic game usually is (otherwise it wouldn’t have become a classic). The added value is that players get extra bonus points if they get the clues from the real world (for example related to the Cluedo box). There is also a contest connected to the virtual investigation, you have time until October 25th to solve the mystery.
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