Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: best

Multi Lumia Arc of Wonder

on May 26, 2014 by Mark Comments

Cool use of mobile cameras. “The Multi Lumia Arc of Wonder combines smart technology to demonstrate the power of Lumia imaging, and the results are stunning” said Costas Syrmos, head of the Nokia’s creative lab. The result is a unique collection of situations that you would probably only find in New York. Read more…

File under: , , ,

Brazilian Braille Ad

on May 21, 2014 by Mark Comments

A clever new online ad from McCann in Sao Paulo. The Braille ad raises awareness of the Dorina Norwill Foundation for Blind People by having the user swipe of some digital braille to reveal a message prompting them to donate. Read more…

File under: , ,

Birds Eye Picture House

on May 14, 2014 by Tim Comments

What’s an Instagram picture worth? In this day and age (and if you have enough followers) it can get you special treatment in hotels and clubs. Or it can get you fed. Birds Eye wants to change British people’s perception of Frozen Food and spread the word about their new range. Check into their PopUp restaurants ‘The Picture House” in Manchester, Leeds and London and pay for your dish with a Instagram pic. Read more…

File under: , ,

Coke Fair Play Machine

on May 13, 2014 by Tim Comments

After addressing the India-Pakistan crisis with their Small World machine, Coca Cola has set their aim a bit lower. Placing two vending machines at the San Siro Stadium, the brand gave soccer fans a joyful moment by letting them donate a Coke to the rival fans. Read more…

File under: ,

Hello Humankindness Vines

on May 10, 2014 by Mark Comments

Dignity Health and Eleven, Inc. in San Francisco just launched KindVines, a microsite and Vine app experience for people to create and share little moments of kindness. The project is a part of the “Hello humankindness” brand campaign which has been breaking out of healthcare category advertising and getting the attention of Jay Leno, Obama and even the Dalai Lama! Read more…

File under: , ,

Speaking Exchange

on May 8, 2014 by Tim Comments

‘Truly digital’ creative ideas must be impossible to do any other way. Here we got such a case of the internet doing what only the internet can. Young Brazilians want to practice their English. And elderly Americans living in retirement homes just want someone to talk to. The best thing that would help them both? Connecting them for a video chat. Read more…

File under: , ,

A focus on the fresh, funny and inspiring advertising @NewYorkFestival

on May 7, 2014 by Bridget Comments

I had a lot of fun putting this list together.  I thought it would be good to look at some of the fresh, funny and inspiring TV ads & campaigns that came out of the festival. I have total respect for the creative teams that managed to push this work through and get clients to buy the idea.

Read more…

File under: , ,

@NewYorkFestival Debrief : Best in Show & Grand Prix

on May 6, 2014 by Bridget Comments

The New York Festivals is the only awards show that I know of that has one jury judge across all categories.  I met some amazing people and it was a great opportunity to get a snapshot of the industry as a whole just as the awards season kicks off. To start, let’s take a look at the Best in Show and some of the Grand Prix. Read more…

File under: , ,

How to let your campaign buzz with technology

on May 5, 2014 by Tim Comments

Here’s a question you may have heard before: Can technology be the sole ‘big idea’, the foundation for a whole campaign? And if so, can only technology brands run this sort of ‘tech buzzy’ campaign? The simple answer: Yes and No, respectively. Read more…

File under: , , , , ,

This is the coolest trophy ever @NewYorkFestival

on May 1, 2014 by Bridget Comments

The New York Festivals has taken trophy design to the next level with the help of Sagmeister & Walsh. The design reflects the iconic manhattan skyline.  However, these trophies are like no others as they have a built in projector that plays the winning case study when you pick it up.

Read more…

File under: , , ,

Advertise here