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Tag archives: japan

Video of the Day: Disney goes Anime

on March 29, 2012 by Martina Comments

Today’s pick is a pretty interesting TVC by Disney which… doesn’t look like a Disney thing. The spot promotes the Disney Tokyo Resort, where Disneyland is located. I’m posting this video because it’s beautifully done, although pretty full of rhetoric, but most of all I think it’s very curious to see an animation global brand like Disney choosing a visual language completely different from the one of “products” or characters they sell. Read more…

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Muji Storage Film

on March 22, 2012 by Mits Comments

Muji released a film to promote their customizable storage furniture. The film gives you an inspiration for your new spring life at your cozy room. The film is developed by tha ltd, very intuitive visuals with good tempo music. Read more…

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Sony Screen Story

on March 12, 2012 by Martina Comments

As part of Sony’s global brand campaign Make.Believe, Japanese creative lab Party has created a pretty awesome TV commercial taken in one, continuous shot. The film, which tells the story of a woman from her childhood the birth of her son, was created with over 70 performers using more than 200 devices. Read more…

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Trench Trip, short movie for fashionistas

on March 12, 2012 by Martina Comments

A collection lookbook transformed into a short movie. Not a new idea, for sure. But I haven’t seen many fashion brands being able to create something as lovely as Trench Trip by Japanese brand United Arrows. Read more…

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Uniqlo Undercover

on March 1, 2012 by Mits Comments

Uniqlo collaborates with Japanese fashion brand Undercover, and their collection called “UU” website has just launched. You can see their whole product collection with Google map interface navigation. Keep zooming to go from the curious artworks to the product details. Read more…

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Lady Kaga

on February 26, 2012 by Mits Comments

This is a viral film to promote Japanese local city Kaga located in Northern Japan. Kaga is famous for hot springs and fresh fish (of course, sushi), it takes about 2.5 hours from Kyoto by train, I hope you will be welcomed by Lady Kaga at the station… Read more…

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Miniature party, Japanese style

on February 25, 2012 by Martina Comments

Oh yes, sometimes I do miss animated Flash websites. Especially if they are crazy and kind of non-sense as this Japanese example. Party Pretz Box sells party snacks and their website helps consumer discovering their snack packs by exploring five different miniature party situations. Read more…

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Edwin, beautifully made in Japan

on January 9, 2012 by Martina Comments

Advertising and brand communication can be beautiful and engaging in many different ways. Take the example of this video by Edwin, a Japanese denim brand. I love it. It’s a behind the scenes look at their manufacturing, and at the people that create such a unique product.

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Play the tote

on December 21, 2011 by Mits Comments

The kind of nice & crazy advertising from Japan you (and we) all love. An amusing commercial by Rootote, a Japanese brand specialized in tote bags. They started business 10 years ago, and this is their first TV film, released to celebrate 10 years anniversary. Read more…

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You just decided

on November 22, 2011 by Mits Comments

Japanese singer, Shintaro Sakamot has just released his first album on Nov 16th. This is his first music video, also animated by him. The line art is transforming to any creatures the story is telling. Read more…

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